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How to Do Market Research for a Business Plan

Cipher

If you’re in the process of creating a business plan, market research will play a central role in helping you to shape your strategy. You could be working on a business plan to raise investment for a new startup , or pulling together a detailed strategy that outlines the expansion of an existing business into a new market.

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How to use LinkedIn for Competitive Intelligence

Aqute Intelligence

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it.

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Competitive Intelligence: Hype or Necessity?

mention

Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is Competitive Intelligence?

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Share of Voice vs Share of Market in the Era of AI

mention

Here are some methods to measure SOM: Sales Data Analysis : Compare your sales data with industry reports or estimates of total market size. Market Research Reports : Many industries have reports that provide market share data for key players.

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12 Top Tools for Competitive Intelligence

Aqute Intelligence

A good competitor research project will use many sources to collect as much information as possible about the target competitor. Earnings calls For public companies, earnings calls are almost a mandatory resource in competitive intelligence. Examples: SEC search , Annual Reports 3. A great source of transcripts is Seeking Alpha.

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What is competitor based pricing?

Aqute Intelligence

The potential issue with value based pricing is that the level of research and understanding needs to be exhaustive. They need to conduct market research to properly gauge their perception and willingness to make a purchase.

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12 Top Market Intelligence Tools for Go-to-Market Teams

Zoominfo

These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams. From startups to the Fortune 500, companies of all sizes are leveraging tools that gather market intelligence data to gain a competitive edge.