Owler

FEBRUARY 2, 2022

What is Competitive Intelligence? Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. What key market trends and competitive insights can I leverage to grow my business?

Competitive Intelligence

Netbasequid

FEBRUARY 3, 2022

In a previous post, we talked about competitive intelligence and its benefits, strategy, as well as examples of information that can be analyzed to yield insights. One component of competitive intelligence is having a competitor analysis template to inform your efforts. Assess their marketing strategy.

Competitor Analysis

Netbasequid

JUNE 8, 2022

A competitive audit is the part of the competitive intelligence process that seeks to better understand the competition and compare a brand to its peers. Why Companies Must Have Competitive Audits. A study conducted by Crayon and SCIP shows that competition is becoming stiffer across most industries.

Competitive

SCIP

JULY 19, 2021

JULY 28 - Hear about new ways to get value from your SCIP membership in our latest Town Hall, with new Chair Jay Nakagawa. 21-23 - Get trained in how to use a proven toolbox of CI techniques to enable sales, marketing & Go-To-Market success. Senior Director, CI & Market Research at Editas Medicine (Massachusetts).

Competitor Analysis

Evalueserve

NOVEMBER 11, 2020

Whether you’re in the planning stage or are full throttle into your competitive intelligence strategy, SCIP’s IntelliCon Virtual Conference is the premier place to learn how to take your intelligence to the next level. First, why competitive intelligence? But you also have to know how to play the game.

SCIP

Netbasequid

MARCH 8, 2023

Primarily, competitive analysis should help you gain more market share, meaning you have to take it from the competition. Competitive analysis shouldn’t be confused with competitive market research, which studies the competitive landscape rather than focusing on a single competitor.

Analysis

SCIP

OCTOBER 18, 2021

New SCIP IntelliCast episode: Cyber Criminals, Biased AI & Autonomous Rockets: Things That Go Bump i. Upcoming SCIP events. Build a Lean Competitive Intelligence Function (Nov. Competitive Enablement Summit. New CI jobs on SCIP career center. Market Research Analyst (Babel Street).

Counterintelligence

SCIP

JUNE 28, 2024

SCIP Insights The Paradigm Shift Towards the Modernization of Competitive Intelligence In today's rapidly evolving global economy, businesses need to stay ahead of the curve to remain competitive. One critical tool in achieving this is economic intelligence.

Analysis

SCIP

OCTOBER 7, 2024

SCIP Insights Building a Knowledge Management Framework to Support Real-Time Intelligence For organizations to be able to make informed decisions quickly, they need timely, accurate, and actionable intelligence. Strategic Consortium of Intelligence Professionals (SCIP) memberservices@scip.org | www.scip.org Unsubscribe

Knowledge

Netbasequid

APRIL 12, 2023

It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitive intelligence to gain an edge over their competitors. What is a Competitive Analysis? Competitive analysis helps you maintain a competitive footing by deeply understanding a competing brand.

Analysis

Netbasequid

JULY 18, 2022

And this was clear in a recent webinar hosted by SCIP as two NetBase Quid data experts, Alexis Nigro and Harvey Ranola, walked the audience through enriching their market research with deep-level data analysis. But that isn’t enough––one also needs to enhance their competitive intelligence captures.

SCIP

SCIP

FEBRUARY 13, 2025

SCIP Insights Why Outcompeting in the Age of AI is a Must-Read for Competitive Intelligence Professionals In today's rapidly shifting landscape, Competitive Intelligence (CI) is undergoing the most profound transformation in its history. It's a blueprint for the future of Competitive Intelligence.

Competitive Intelligence

SCIP

MARCH 24, 2025

SCIP Insights The Intelligence EcoSystem: Connecting Data, Strategy, and Decision-Making Intelligence is more than just gathering informationits about integrating data, strategy, and decision-making into a cohesive system. The Foundation: Data as the Building Block At the core of any Intelligence EcoSystem lies data.

SCIP