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Competitiveintelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitiveintelligence tool, and no competitiveintelligenceresearch is complete without it.
Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitiveintelligence, how to draft competitiveintelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
It helps to look at your own data, but with the help of marketresearch companies for telecom, you can also get to know all the external factors. This will help you optimize pricing strategies, explore untapped markets, and fine-tune your messaging to better address customer pain points, and become number #1 in the telecom market.
Ryan Tohill is currently an associate director of global competitiveintelligence for dermatology and rheumatology at The Janssen Pharmaceutical Companies of Johnson & Johnson, based in Horsham, Pennsylvania. He was also at one time a business intelligence commercial analyst at Abbott Laboratories.
Here are some methods to measure SOM: Sales Data Analysis : Compare your sales data with industry reports or estimates of total market size. MarketResearch Reports : Many industries have reports that provide market share data for key players. IBISWorld : Provides industry reports with market share data for key players.
Kevin Johannsen is currently a senior market and competitiveintelligence manager at Vizient, based in Dallas, Texas. By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and marketresearch.
A good competitor research project will use many sources to collect as much information as possible about the target competitor. Earnings calls For public companies, earnings calls are almost a mandatory resource in competitiveintelligence. Examples: SEC search , Annual Reports 3. A great source of transcripts is Seeking Alpha.
To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitiveintelligence professionals. These are the profiles of some of them. Her career is also focused on marketing , team-building and market analysis.
Arnold DuBell is the associate director of competitiveintelligence and strategic intelligence for the oncology business of Novartis. Prior to working at Novartis, he spent 12 years at Kantar Health , a life sciences company headquartered in New York, according to his LinkedIn profile. ArchIntel™ -.
There’s no denying the importance of having a competitiveintelligence (CI) platform in the “New Normal”. With the variety of competitiveintelligence (CI) platforms and solutions available, almost every need is filled, whether it is marketresearch, competitive landscaping, trend analysis, customer insights, or anything in between.
Niyogi describes herself as an experienced pharmaceutical marketresearch professional who has time and again shown the ability to translate collected information into actionable insights. Her areas of expertise include qualitative and quantitative research and advanced analytics.
Each telco is expected to fully mobilize its competitiveintelligence executives to help capture this wave of opportunities in 2021 and beyond. These are the profiles of some of those executives. Executive Profile: Mellie Chow, Executive Director – CompetitiveIntelligence and Strategy at Comcast.
As each company makes a dash to develop a better cure, their competitiveintelligence professionals are seen to be just as busy divining insights that will put clarity in an uncertain market. Executive Profile: Margaret Hansen-Jain, Director of Business Insights at Bayer Pharmaceuticals. These are some of the U.S.
health care sector is seen to experience an unprecedented level of competition. Through all this, competitiveintelligence professionals will surely be pushed hard to generate much-needed insights. These are the profiles of some of them. DuBell began his career at Kantar as a research analyst in 2007.
In light of such challenges, telecommunication companies would benefit from the services of competitiveintelligence experts. Here are the profiles of CI executives from some of the biggest businesses in the telecom industry. Angelique Sabin Marketing Strategy Head T-Mobile. Bob Pinter Manager Charter Communications.
A competitor analysis report systematically evaluates both your direct and indirect competitors across various dimensions, such as product offerings, market positioning, pricing, and sales tactics. A well-written competitor analysis report is your gateway to using the competitiveintelligence tools most efficiently.
this year, competition in the construction sectors is also expected to scale new heights. It is up to the competitiveintelligence professionals in each company to provide the insights to ensure that their firms do not miss out on the projected expansion. These are the profiles of some of them.
Built on a secure and expansive data foundation, ZoomInfo makes it easier than ever to find new customers and grow existing business, with specialized products and flexible pricing plans for users in sales, marketing , and revenue operations. ZoomInfo’s platform tracks 1.5
To capture these opportunities, the insights provided by each energy company’s competitiveintelligence executive will be of paramount importance. Here are the profiles of some of them. Executive Profile: Trista Ristvedt, Senior Competitive Analysis Program Manager at Tennessee Valley Authority.
Ben Gilad just finished teaching at the Academy of CompetitiveIntelligence winter core certification. In every program, there are at least a few people from marketresearch. This year one bright attendee was from marketresearch. I will convince him to stop wasting your talent on marketresearch.
In light of the opportunities and challenges faced by the A&D industry this year, knowing how competitors intend to adapt is strategically important, making the role of competitiveintelligence executives critical. Executive Profile: Stefanie Kowitt, Capture Excellence and CI Team Lead at Lockheed Martin.
The Resonate Investments data is scaled to 230 million consumer profiles and 1 billion devices, providing the freshest, most comprehensive data set for improved analytics, modeling and targeting performance. robo-investing, crypto, or NFTs). self-invested or via an advisor).
Competition in the industry is seen to expand in conformity with the expected rise in AI spending. It will be up to the competitiveintelligence professionals in each firm to provide the insights needed to exploit the windfall opportunities. These are some of their profiles. Deb Miedema Head of CI Google.
What is CompetitiveIntelligence? Competitiveintelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. What key market trends and competitive insights can I leverage to grow my business?
While the stage has been set for growth, analysts predict that growth will be accompanied by intense competition among dominant carriers. It will be up to each telco’s competitiveintelligence professional to deliver the insights needed to capture market share. Cristina McNeal, Marketing Director, Comcast Business.
In such an environment, competitiveintelligence professionals must work extra hard to deliver desperately-needed insights. Anupama Pokharna Senior Market, CI Manager Western Digital. Executive Profile: Anupama Pokharna, Senior Market and CompetitiveIntelligence Manager at Western Digital.
Companies in the industry must leverage the insights provided by their competitiveintelligence executives to help them navigate through emerging opportunities as well as intense competition. Here are the profiles of some of those executives. Jay Devassy Director Dematic. Adriana Peceno Manager FedEx Express.
cybersecurity companies are seen to compete fiercely to win the lion’s share of the market. These are some of the industry’s more notable competitiveintelligence professionals who will be generating the insights to give their companies an edge. Scott Emo, Product Market Director, Anitian.
With its principal customer seeking to make the most out of every dollar spent, competition in the sector is expected to shift into high gear. Each competitiveintelligence professional will have to work hard to provide the insights needed to push their company ahead. These are the profiles of some of those executives.
To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient marketresearch. Likewise, executive leadership must have a thorough understanding of the competitive landscape they are operating in while staying keenly aware of evolving consumer trends.
Analysts predict that the road to recovery will be marked by intense competition among industry players. It will be up to the industry’s competitiveintelligence professionals to provide the insights that will help their companies take off ahead of the others. Andrew Martin, CFM senior marketing manager, GE Aviation.
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitiveintelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.
But you can’t do it without first gathering actionable intelligence about buyers, their needs and their preferences. Marketresearch companies in the UK can help you make strategic business decisions with consumer insights. But finding a marketresearch company or platform that’s right for you can be challenging.
The eLearning market in the United States is expected to grow by $21.64 billion between 2020 to 2024, according to a study by marketresearch firm Technavio. Executive Profile: Archana Rao, Senior Director of Marketing Strategy and Sales at Cengage. Autumn Taylor Chief Marketing Officer Teaching Strategies.
You’re doing your own marketresearch. Launch your next product with a data-driven strategy Attest’s marketresearch platform comes complete with a team of insights professionals who will help your team get real results from your survey data. Because you only get to spend every dollar once, right?
For tech companies wanting to stay competitive in the current economic climate, marketresearch is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.
Examples include: CRM data: A business’s internal customer or contact database contains information obtained through various marketing channels, such as email subscriptions or landing page signups. Each of these data types can be useful on their own – but marketintelligence involves combining them to create a 360-view of your market.
In the face of uncertainty, it will be up to each company’s competitiveintelligence professionals to supply the insights that can give their organizations that much-needed edge. These are the profiles of some of them. Executive Profile: Brandie Chenoweth, Marketing Programs Manager at Kratos Defense.
The Resonate Investments data is scaled to 230 million consumer profiles and 1 billion devices, providing the freshest, most comprehensive data set for improved analytics, modeling and targeting performance. robo-investing, crypto, or NFTs). self-invested or via an advisor).
Examples include: Customer Relationship Management (CRM) Data: Leverage information in your internal customer or contact database , which pulls data from various marketing channels, such as email subscriptions or landing page signups. Is MarketIntelligence The Same Thing As MarketResearch?
It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitiveintelligence to gain an edge over their competitors. What is a Competitive Analysis? Competitive analysis helps you maintain a competitive footing by deeply understanding a competing brand.
These breadcrumbs are used by B2C companies like Google and Facebook to put together our consumer profile and then make billions of dollars by showing us ads off of those profiles. Surprisingly, B2B companies haven’t been able to leverage the power of digital breadcrumbs to develop their market and competitiveintelligence strategies.
Additionally, the report will highlight which consumer insights channels marketers consider a “must” for participating in and the most significant use cases for consumer insights. Notably, 44.76% of respondents are not utilizing any consumer research tool, which leaves them vulnerable to competitors.
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