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Competitive Intelligence: Hype or Necessity?

mention

Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is Competitive Intelligence?

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How to use LinkedIn for Competitive Intelligence

Aqute Intelligence

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it.

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12 Top Market Intelligence Tools for Go-to-Market Teams

Zoominfo

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

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Competitive Intelligence Professionals Lighting the Way for the Energy Sector

ArchIntel

In such a dynamic competitive backdrop, energy producers must struggle fiercely to maintain and expand their market share. Companies must rely on their competitive intelligence executives to light the way forward. Executive Profile: May-Yee Ng, General Manager of Competitive Intelligence at Chevron.

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Are you new to sales and marketing intelligence… or not sure why you should care? Sales intelligence layers in: Technologies Intent data Business model Ownership. Many startups and small-to-midsized businesses (SMBs) don’t know enough about their target market to know where their niche is and strengths are.

Sales 189
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Porter in action – a classic CI “secret”

Academyci

By Benjamin Gilad One cant do real competitive intelligence without understanding at least the foundation of strategy. Because Competitive Intelligence means competitive insight, which means achieving some strategic distinction from competitors. If you all look alike, you dont have a strategy. I dont have pearls.

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US Manufacturers Regain Bullishness Amid Q1 Rebound in Production Activity

ArchIntel

In such an environment, competitive intelligence professionals must work extra hard to deliver desperately-needed insights. Anupama Pokharna Senior Market, CI Manager Western Digital. Executive Profile: Anupama Pokharna, Senior Market and Competitive Intelligence Manager at Western Digital.