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Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
Competitiveintelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitiveintelligence tool, and no competitiveintelligence research is complete without it.
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
In such a dynamic competitive backdrop, energy producers must struggle fiercely to maintain and expand their market share. Companies must rely on their competitiveintelligence executives to light the way forward. Executive Profile: May-Yee Ng, General Manager of CompetitiveIntelligence at Chevron.
Are you new to sales and marketingintelligence… or not sure why you should care? Sales intelligence layers in: Technologies Intent data Business model Ownership. Many startups and small-to-midsized businesses (SMBs) don’t know enough about their target market to know where their niche is and strengths are.
By Benjamin Gilad One cant do real competitiveintelligence without understanding at least the foundation of strategy. Because CompetitiveIntelligence means competitive insight, which means achieving some strategic distinction from competitors. If you all look alike, you dont have a strategy. I dont have pearls.
In such an environment, competitiveintelligence professionals must work extra hard to deliver desperately-needed insights. Anupama Pokharna Senior Market, CI Manager Western Digital. Executive Profile: Anupama Pokharna, Senior Market and CompetitiveIntelligence Manager at Western Digital.
On the global front, some 567 AI startups received funding in the first five months of 2020 alone. Competition in the industry is seen to expand in conformity with the expected rise in AI spending. Executive Profile: Deb Miedema, Head of CompetitiveIntelligence, Technical Adviser at Google. Deb Miedema Head of CI Google.
By setting up a tailored centralized intelligence program that harnesses the potential of AI technology coupled with the human-curated actionable insights, Contify caters to the unique intelligence requirements of various functions of the bank by providing them with: 1. Read the full case study here.
Competitiveintelligence software equips businesses with the tools and insights to navigate a highly competitivemarket. By leveraging comprehensive data and actionable intelligence about competitors, companies can make well-informed decisions, anticipate market trends, and gain a competitive edge.
And businesses need to take steps to contain an emerging disruptor’s impact by staying ahead with the help of continuous intelligence. Uncovering startups in a space. Rethinking Continuous Intelligence Capture. And this is particularly true when it comes to preparing for disruption.
Whether your brand is new to the social listening game or you’ve been around the block a few times, a competitive analysis is a key ingredient in your overall marketintelligence. For brands wanting to take competitiveintelligence seriously, we’ll talk here about how to do a competitor analysis the right way.
AI startups, drawn by emerging opportunities, ensure that competition in the industry can only get more aggressive. The industry’s competitiveintelligence professionals will be harnessed to deliver the insights needed to give their companies a much-needed advantage.
It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitiveintelligence to gain an edge over their competitors. Assuming you want to know who your closest rival is and then perform a competitiveintelligence against it, you have to define your competition first.
What does a competitive analysis offer and why does a brand need it? To that end, here are some statistics that highlight the importance of having competitiveintelligence to not only beat out the competition, but win fans: 69% of Americans either changed brands entirely or branched out to new brands post COVID.
Competitor monitoring transcends industries and equips every kind of business—from startups to global corporations—with the intelligence they need to navigate complex markets and outmaneuver their competition.
NetBase Quid is always evolving and improving as new tech is available, and as artificial intelligence continues to improve. This means better, and more accurate results for your consumer and marketintelligence endeavors, including these expanded datasets. billion by the end of 2021, an increase of 10.1% since 2020.
In fact, most marketintelligence platforms lack access to this form of intel, not only leaving blind spots in your research, but also a window for you to overlook lucrative market opportunities. What are the latest AR/VR market developments? Energy & Industrials Who are the clean energy startups I should watch?
Some companies have the idea that if you are a marketing manager or a product manager with several years of experience, you can automatically qualify to do competitiveintelligence. Ben Gilad will be teaching the RBTL on March 7 th , 2022 in Competitive Blindspots’ virtual class. It’s a mistake, as many sink.
Your competition. Your competition is always up to something which could give them an edge over you, making media monitoring software particularly suited for competitiveintelligence. Startups and SMBs. Startups have many motivations for using media monitoring software. Fortune 500 and established brands.
With NetBase Quid, brands can gain competitiveintelligence to see where they stand in the market and where they have room for improvement. CompetitiveIntelligence in the Delivery App Industry. Workers from Amazon, Whole Foods, and Shipt also protested their employers’ failures to protect them.
AlphaSense, a leading marketintelligence platform, offers superlative alternative data, or alt data, under the Expert Insights suite of primary research. emphasized that startups are leveraging natural language processing (NLP) and AI to parse through large content sets in the way AlphaSense does. “I
My commentary is in Italic. “…[the] Customer Engagement and Market Insights team is looking for a Senior CompetitiveIntelligence Manager to join us. In this role, you’ll help us make data-driven decisions through the use and analysis of targeted markets and competitiveintelligence.”
NetBase Quid is great for consumer and marketintelligence gathering. Our platform is often listed among the market’s leading social media monitoring tools, not just today but historically – having been founded in 2004. Rival IQ is designed for social media competitiveintelligence. NetBase Quid.
That’s why so many leading organizations are relying on AI-based market research tools that help them separate the signal from the noise and extract the most meaningful insights from vast quantities of data. Let’s say you want to identify growth investments or spending priorities for a competitor, key account, or investment target.
The Value: AlphaSense is an AI-powered search engine for marketintelligence. And with Stream in AlphaSense, users can leverage expert perspectives against insights derived from our extensive and ever-growing universe of content, gaining a 360 view on any market, industry, or trend.
Boston’s innovation business ecosystem—from biotech startups in Kendall Square to fintech firms downtown—relies heavily on quality consumer insights. But with so many options for market research, from traditional focus group facilities to modern research platforms, finding the right partner isn’t always straightforward.
Having a strategy does not guarantee lack of competition, but it ensures survival way longer than fly-by-seat-of their-pants strategies that conflate goals with strategy and are changed every 2 years or so (e.g., software startups). The post Porter in Action 4- the Last Frontier appeared first on Academy of CompetitiveIntelligence.
Emerging Startup Tools While many genAI tools are low-cost or free, they often lack critical context and capabilities to serve more than a few specific use cases. Additionally, the young age of these startups means they have less experience building out AI tech, which can lead to half-baked releases that rely heavily on third-party tools.
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