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Laurie Young , director of CompetitiveIntelligence with Lone Star Analysis , recently spoke with ArchIntel regarding how competitiveintelligence has changed with the emergence of new technologies, how to manage customers’ needs and strategies, as well as building partnerships and customer relationships in the marketplace.
Recently, Harvey Rañola , Global Head of Media Intelligence with NetBase Quid sat down with Cam Mackey , Executive Director of SCIP (Strategic & CompetitiveIntelligence Professionals) for two webinars focused on capturing better competitiveintelligence with data-driven insight.
Contify will be the silver sponsor of the competitiveintelligence event , IntelliCon 2020. Contify, the AI-enabled market and competitiveintelligence solution s provider, has announced that they are a silver sponsor at the SCIP IntelliCon 2020. Winners will be notified through email after the event.
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Tune into I_STREAM for insightful discussions with industry leaders all round the Intelligence EcoSystem. Join SCIP in its ongoing commitment to provide top-notch intelligence content to our growing SCIP Community. MarketIntelligence Analyst Inspire Brands | Atlanta Or Boston, United States 03.
What is CompetitiveIntelligence? Competitiveintelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Marketintelligence is information about the market itself, not your specific positioning.
Make the most of Contify’s MarketIntelligence Solution — the latest features and enhancements. We are happy to share that Contify was the silver sponsor at the SCIP IntelliCon 2020 which took place from 16 to 20 November. SCIP is the largest non-profit community of strategic & competitiveintelligence leaders.
And businesses need to take steps to contain an emerging disruptor’s impact by staying ahead with the help of continuous intelligence. As SCIP shared in its market predictions study , 77% of the respondents perceived that the biggest business risk to them is likely to come from a competitor that they hadn’t even identified yet.
"In the 2023 Gartner Tech Marketer Role Survey, 74% of respondents said they must address competitive and marketintelligence challenges within 12 months to ensure their teams’ success".
Businesses are increasingly focused on data-driven decisions as the competitive landscape only grows within each industry. CompetitiveIntelligence brings value for businesses by providing data to drive decisions based on sector, competitor, sales, and a plethora of other business elements. Source: PwC ). Source: Forbes ).
Upcoming SCIP events. Build a Lean CompetitiveIntelligence Function (Nov. Identify Unmet Needs In Your Buyer's Journey to Gain a Competitive Edge (Nov. New CI jobs on SCIP Job Board. Assistant VP, CompetitiveIntelligence (Synchrony). VP, MarketIntelligence (Black Rock). View All Jobs.
2021 State of CompetitiveIntelligence. Crayon & SCIP surveyed 1,000+ CI professionals to learn the best practices, challenges, and opportunities to improve the impact they have on their organizations: CI processes continue to evolve (less time on research, more time on communication & stakeholder engagement).
"By approximating real-world behavior, mathematical modeling and simulation can be used to highlight important trade-offs and assumptions associated with various strategic choices , forecast market demand under different scenarios, and help managers understand and predict competitive responses or customer behaviors.". READ THE ARTICLE.
JULY 28 - Hear about new ways to get value from your SCIP membership in our latest Town Hall. Though a number of companies are still calling workers back to offices, some bosses realize policies must shift to remain competitive.". Questionnaire - How to Start a CompetitiveIntelligence Project (@Octopus Intelligence).
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Whether you’re in the planning stage or are full throttle into your competitiveintelligence strategy, SCIP’s IntelliCon Virtual Conference is the premier place to learn how to take your intelligence to the next level. First, why competitiveintelligence? But you also have to know how to play the game.
It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitiveintelligence to gain an edge over their competitors. Assuming you want to know who your closest rival is and then perform a competitiveintelligence against it, you have to define your competition first.
JULY 28 - Hear about new ways to get value from your SCIP membership in our latest Town Hall, with new Chair Jay Nakagawa. 21-23 - Get trained in how to use a proven toolbox of CI techniques to enable sales, marketing & Go-To-Market success. Senior Director, CI & Market Research at Editas Medicine (Massachusetts).
SCIP research (based on the Prediction Markets methodology) shows that the impact of data and technology on CI and strategy will accelerate sharply over the next 3 years. Here are some recent resources from SCIP to support members on your journey to leverage data in a more strategic way.? Visit the SCIP Career Center.
SCIP Insights The Future of Food Security: How Intelligence is Addressing Global Challenges The ability of people to access sufficient, safe, and nutritious food at all times, remains a paramount concern in our rapidly changing world. Conclusion The future of food security hinges on our ability to harness the power of intelligence.
A competitive audit is the part of the competitiveintelligence process that seeks to better understand the competition and compare a brand to its peers. Why Companies Must Have Competitive Audits. A study conducted by Crayon and SCIP shows that competition is becoming stiffer across most industries.
Competitive Enablement Report. SCIP and Klue teamed up to ask hundreds of key stakeholders for CompetitiveIntelligence what they need from CI.? CI producing relevant intelligence products that stakeholders can? COMPETITIVE STRATEGY & INTELLIGENCE JOBS. New Opportunities on SCIP's Career Center?
We will take you through the process so that by the time you’re done reading this guide, you will be ready to conduct a competitive analysis more efficiently than most. There’s a Market-Based View (MBV) economic theory that sees market conditions as the primary strength for competitive businesses.
Women in CompetitiveIntelligence. For example, fewer than 20% of roles in fields like marketintelligence, analytics, or data science are currently held by women. For example, fewer than 20% of roles in fields like marketintelligence, analytics, or data science are currently held by women. KEY TOPICS.
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As we shared in a recent webinar with SCIP, How to Accelerate Your Business with Continuous CompetitiveIntelligence , consumers are well aware that brands need them, and they aren’t afraid to jump ship if they don’t like something. And there are many ways to uncover these golden tickets to innovation.
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When you involve the community rather than two or three people, youre going to get a lot more buy-in, says Paul Santilli, CEO of Strategic Consortium of Intelligence Professionals (SCIP), former leader of Hewlett Packard Enterprises WWOEM Business Intelligence and Customer Insights organization.
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