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Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.
Sales is an inherently competitive function. You and your rivals are battling for every potential sale. When a customer chooses to go with you and not the company across the street, that’s a victory for your sales strategy.
Marketintelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. Other applications of the platform include communications management, public relations and email marketing.
Sales reps can easily lose a successful sale if they don’t have the right tools or framework to work with. Both market and salesintelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. What is SalesIntelligence?
Competitiveintelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitiveintelligence tool, and no competitiveintelligence research is complete without it.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
Brian Greenberg , head of MarketingCompetitiveIntelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s CompetitiveIntelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
Competitiveintelligence is used by many different departments within a typical organisation. Everyone from the sales team to the CEO has an interest in how competitors are performing. A competitiveintelligence agency has both the capacity and the know-how to provide a clear assessment of the entire market.
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
Attempting to grow your business without marketintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of marketintelligence. What is marketintelligence?
But long, complicated sales cycles need more than just names and numbers. Marketing and salesintelligence data is dynamic, which is to say frequently and continuously refreshed. But a lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years!
At the core of this powerful pull is a confusion between research projects and competitiveintelligence. Intelligence doesnt. Sending competitor information quickly is good, but claiming it is competitive insight ensures one thing: more pressure to deliver answers on tight deadlines. Projects have deadlines.
Cybersecurity company BeyondTrust has announced a vacancy for the role of senior manager of competitiveintelligence. The role is focused on competitive and marketintelligence , analysis and research across the cybersecurity space.
Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer.
Rubrik is currently searching for a qualified individual to serve as the company’s director of competitiveintelligence, for placement in its offices in San Francisco, California. The job also calls for a candidate who can train sales teams on successful competitive strategies.
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitiveintelligence who will join its marketintelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.
Attempting to grow your business without marketingintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of marketintelligence. billion in 2020 to $33.3
Evalueserve’s “CompetitiveIntelligence Spotlight” series puts different competitiveintelligence (CI) professionals in the limelight to share their experiences and unique perspectives. Overall, I have about 17 years of experience, mostly focusing on research and salesintelligence.
Outcomes-based marketing company Epsilon is looking to hire a senior competitiveintelligence manager who will serve as a marketintelligence resource for various stakeholders within the enterprise. The senior manager will partner with product marketing, product management and sales teams, among others.
I have worked in competitiveintelligence for over 25 years and here are some timeless key findings. What Is Competitiveintelligence Anyway? CompetitiveIntelligence is NOT competitor spying. Let Employees Create and Have Access to Customer, Sales & MarketIntelligence.
Laurie Young , director of CompetitiveIntelligence with Lone Star Analysis , recently spoke with ArchIntel regarding how competitiveintelligence has changed with the emergence of new technologies, how to manage customers’ needs and strategies, as well as building partnerships and customer relationships in the marketplace.
Search and content intelligence platform provider Conductor has announced an opening for the role of competitiveintelligence analyst to join its marketing team in New York. The post Conductor Hiring CompetitiveIntelligence Analyst Focused on Product Marketing appeared first on ArchIntel™.
To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitiveintelligence professionals. Executive Profile: Nancy Shirley, Global Sales Forecasting and CompetitiveIntelligence Manager at Adient.
Four of the top 7 competitiveintelligence blogs were written in 2009. 2 were competitiveintelligence analytic tools, which the other 2 were relationship skills: emotional intelligence; and marketing, R&D and product development relationships. These topics are timeless. See you in 2017.
The global professional services market is expected to grow from $5028. The market is expected to reach $7063. — Research And Markets. Crowe is currently recruiting a marketintelligence manager to serve as an integral part of the company’s marketintelligence team headquartered in Grand Rapids, Michigan.
Spectrum, a provider of internet, TV and home phone services, has announced that it is on the lookout for a marketintelligence manager to provide its operations with much-needed insights. These were summed up as rivals’ activities that can potentially affect market dynamics. ArchIntel™ -.
5 Emerging Trends in CompetitiveIntelligence. CompetitiveIntelligence is nothing new to businesses and its importance in business function and decisions is increasing year to year. . It can be difficult to identify the trends in competitiveintelligence. . WEBINAR: Industry Knowledge & AI.
CompetitiveIntelligence: An Overview. All businesses want a competitive edge. The rate of business competition is increasing and disruption is happening at a faster pace than ever before. Elements of CompetitiveIntelligence. MarketIntelligence.
MarketIntelligence can be a daunting task to start for a business—it takes a lot of time to complete all the necessary research before even getting down to the analysis and implementation. That’s why we want to break MarketIntelligence down into 5 easy steps for you. What about the impact on sales? .
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitiveintelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitiveintelligence deliverables.
Brands need marketintelligence tools that will inform strategic decision-making across their enterprise. As such, you need marketintelligence tools that can not only scoop it up but package it in a way that makes sense. Tubular Intelligence. Crunchbase Pro. Trustpilot. Intricately. NetBase Quid. Crunchbase Pro.
Arrow Electronics announced that it has an opening for the MarketIntelligence Analyst II position. In a help wanted ad on LinkedIn, the Fortune 500 firm said that the job entails taking charge of supplying sales teams and clients alike with actionable intelligence on programs and initiatives of select government agencies.
NON-VARIABLE LIFE INSURANCE SALES FALL. Releases Third Quarter, 2022 Life Sales Results. released the third quarter, 2022 life sales results in its 101 st edition of Wink’s Sales & Market Report. Wink’s Sales & Market Report is the insurance industry’s #1 resource for life insurance sales data, since 1997.
INDEXED LIFE SALES CONTINUE ON RECORD SETTING PACE. Releases Second Quarter, 2022 Life Sales Results. released the second quarter, 2022 life sales results in its 100 th edition of Wink’s Sales & Market Report. Non-variable universal life sales for the second quarter were $790.3 of sales.
INDEXED LIFE SALES HAVE HIGHEST-EVER FIRST QUARTER SALES . Releases First Quarter, 2022 Life Sales Results. released the first quarter, 2022 life sales results in its 99 th edition of Wink’s Sales & Market Report. Non-variable universal life sales for the first quarter were $737.4 market share.
— FOR IMMEDIATE DISTRIBUTION — NEWS RELEASE ALL LIFE SALES UP, AS IUL STEALS THE SHOW! Releases Fourth Quarter, 2022 Life Sales Results Des Moines, Iowa. released the fourth quarter, 2022 life sales results in its 102 nd edition of Wink’s Sales & Market Report. March 7, 2023 – Wink, Inc.
INDEXED LIFE SALES BRING ANOTHER RECORD-SETTING YEAR! Releases Fourth Quarter, 2021 Life Sales Results. released the fourth quarter, 2021 life sales results in its 98 th edition of Wink’s Sales & Market Report. Non-variable universal life sales for the fourth quarter were $861.5 market share.
UNIVERSAL LIFE SALES HIT ALL TIME LOW. Releases First Quarter, 2021 Life Sales Results. released the first quarter, 2021 life sales results in its 95 th edition of Wink’s Sales & Market Report. Wink’s Sales & Market Report is the insurance industry’s #1 resource for life insurance sales data, since 1997.
— FOR IMMEDIATE DISTRIBUTION — NEWS RELEASE LIFE SALES DOWN ACROSS THE BOARD Wink, Inc. Releases First Quarter, 2023 Life Sales Results Des Moines, Iowa. released the first quarter, 2023 life sales results in its 103 rd edition of Wink’s Sales & Market Report. May 31, 2023 – Wink, Inc.
Competitiveintelligence requires you to embrace the competitive landscape and create strategies to combat your competitors. How do you find the right competitiveintelligence tools to help you beat your competitors? How do you find the right competitiveintelligence tools to help you beat your competitors? .
If you’re trying to gather competitiveintelligence , researching their customer lists is a worthwhile endeavor. You can use the tools in this post to conduct a comprehensive competitive analysis that includes customer lists. When many companies target the same group of consumers, customer lists become a yardstick for success.
What is CompetitiveIntelligence? Competitiveintelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. What are their annual sales and revenue figures? Who are their clients?
— FOR IMMEDIATE DISTRIBUTION — NEWS RELEASE VARIABLE ANNUITY SALES SLUMP TO LOWEST LEVEL IN 25+ YEARS Wink, Inc. Releases 4 th Quarter, 2022 Deferred Annuity Sales Results Des Moines, Iowa. Total fourth quarter sales for all deferred annuities were $79.3 billion; sales were up 9.4%
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