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Analysts predict that the road to recovery will be marked by intense competition among industry players. It will be up to the industry’s competitiveintelligence professionals to provide the insights that will help their companies take off ahead of the others. This bodes well for the industry.
For instance, if your restaurant chain has recently placed a meatless option on the menu or is thinking about doing so, keyword identification within social media conversations will show you what works and what doesn’t. And the intel has to be on point – your competitiveintelligence depends on it.
Far from it, you will notice that much of the process depends on collaboration with others, especially in the marketing department. For instance, a restaurant may target several demographics that are all connected by the feeling of togetherness that is evoked when people share meals. Or shared worries around travel plans: 2.
As we shared in a recent webinar with SCIP, How to Accelerate Your Business with Continuous CompetitiveIntelligence , consumers are well aware that brands need them, and they aren’t afraid to jump ship if they don’t like something. If you’re not familiar with the term, you may know it as delivery only restaurants.
NetBase Quid is always evolving and improving as new tech is available, and as artificial intelligence continues to improve. This means better, and more accurate results for your consumer and marketintelligence endeavors, including these expanded datasets. billion by the end of 2021, an increase of 10.1% since 2020.
But before we explore how the Intelligence Connector can help you streamline your Martech Stack, let’s look at some facts. Marketers spend 16 hours week ly on repetitive tasks, including 3.5 hours collecting, monitoring, and organizing marketintelligence and consumer research from various resources.
But before we explore how the Intelligence Connector can help you streamline your Martech Stack, let’s look at some facts. Marketers spend 16 hours week ly on repetitive tasks, including 3.5 hours collecting, monitoring, and organizing marketintelligence and consumer research from various resources.
Accurate market research not only saves you valuable time, it helps you transform marketintelligence into competitiveintelligence. Step 1: Cast a Wide Net with Your Market Research. Getting started with your market research is as easy as throwing some terms in the search bar and hitting enter.
Eine genaue Marktforschung erspart Ihnen nicht nur wertvolle Zeit, sondern hilft Ihnen auch dabei, MarketIntelligence in CompetitiveIntelligence umzuwandeln. Es ist einfach, verwirrt zu sein, wenn man sich all die CompetitiveIntelligence-Tools dort draußen ansieht – viele von ihnen sehen und klingen ziemlich schick!
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