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Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
Competitiveintelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitiveintelligence tool, and no competitiveintelligence research is complete without it.
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
Attempting to grow your business without marketintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of marketintelligence. What is marketintelligence?
Rubrik is currently searching for a qualified individual to serve as the company’s director of competitiveintelligence, for placement in its offices in San Francisco, California. The job also calls for a candidate who can train sales teams on successful competitive strategies.
To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitiveintelligence professionals. These are the profiles of some of them. Her career is also focused on marketing , team-building and market analysis.
Kevin Johannsen is currently a senior market and competitiveintelligence manager at Vizient, based in Dallas, Texas. By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and market research.
Outcomes-based marketing company Epsilon is looking to hire a senior competitiveintelligence manager who will serve as a marketintelligence resource for various stakeholders within the enterprise. The senior manager will partner with product marketing, product management and sales teams, among others.
Attempting to grow your business without marketingintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of marketintelligence. billion in 2020 to $33.3
In such a dynamic competitive backdrop, energy producers must struggle fiercely to maintain and expand their market share. Companies must rely on their competitiveintelligence executives to light the way forward. Here are the profiles of some of them. Blake Reuter Market Intel Manager GE Capital Americas.
Here we’ll look at a few competitiveintelligence tips for direct-to-consumer (DTC) brands to master their digital transformation. Dialing in your competitiveintelligence and consumer intelligence to what other brands are getting right means efficiency. But that doesn’t mean cutting corners.
CompetitiveIntelligence: An Overview. All businesses want a competitive edge. The rate of business competition is increasing and disruption is happening at a faster pace than ever before. Elements of CompetitiveIntelligence. MarketIntelligence.
In a marketplace that has suddenly been made more fertile by crisis, it will be up to each cybersecurity company’s competitiveintelligence professionals to generate the insights needed to give them the distinct advantage. These are the profiles of some of them. Cagla Ruacan Product Marketing Head McAfee.
To capture these opportunities, the insights provided by each energy company’s competitiveintelligence executive will be of paramount importance. Here are the profiles of some of them. Executive Profile: Trista Ristvedt, Senior Competitive Analysis Program Manager at Tennessee Valley Authority.
To navigate the constantly evolving business landscape, computer hardware manufacturers must leverage their competitiveintelligence professionals to provide the insights needed to give their companies an advantage. Dolly Goulart, Marketintelligence head, Qualcomm Technologies. Mark Schroeder, Manager, Western Digital.
In light of such challenges, telecommunication companies would benefit from the services of competitiveintelligence experts. Here are the profiles of CI executives from some of the biggest businesses in the telecom industry. Angelique Sabin Marketing Strategy Head T-Mobile. Bob Pinter Manager Charter Communications.
A competitor analysis report systematically evaluates both your direct and indirect competitors across various dimensions, such as product offerings, market positioning, pricing, and sales tactics. A well-written competitor analysis report is your gateway to using the competitiveintelligence tools most efficiently.
this year, competition in the construction sectors is also expected to scale new heights. It is up to the competitiveintelligence professionals in each company to provide the insights to ensure that their firms do not miss out on the projected expansion. These are the profiles of some of them.
Optimism runs high for the construction sector but the risks driven by uncertainties in the market cannot be discounted. It will be up to the industry’s competitiveintelligence professionals to find opportunities amid the chaos generated largely by the health crisis.
What is CompetitiveIntelligence? Competitiveintelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Marketintelligence is information about the market itself, not your specific positioning.
It will be up to the competitiveintelligence professionals of each learning institution to help turn disruption into opportunities. These are the profiles of some of them. Executive Profile: Kathy Brant, MarketIntelligence and Product Marketing Senior Director at NWEA.
Each telco is expected to fully mobilize its competitiveintelligence executives to help capture this wave of opportunities in 2021 and beyond. These are the profiles of some of those executives. Executive Profile: Mellie Chow, Executive Director – CompetitiveIntelligence and Strategy at Comcast.
In such an environment, competitiveintelligence professionals must work extra hard to deliver desperately-needed insights. Anupama Pokharna Senior Market, CI Manager Western Digital. Executive Profile: Anupama Pokharna, Senior Market and CompetitiveIntelligence Manager at Western Digital.
Marketingintelligence is a must for every company participating online today. Here’s how to get – and stay – ahead of competitors with marketingintelligence insight! What Is MarketingIntelligence? What Is MarketingIntelligence? 10 MarketingIntelligence Use Cases.
We are honored that Forrester has named AlphaSense as a leader in The Forrester Wave : Market And CompetitiveIntelligence Platforms, Q2 2023 report. If you are interested in learning how AlphaSense makes a difference to market and competitiveintelligence teams, check out our video case study of Salesforce.
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitiveintelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.
Analysts predict that the road to recovery will be marked by intense competition among industry players. It will be up to the industry’s competitiveintelligence professionals to provide the insights that will help their companies take off ahead of the others. Andrew Martin, CFM senior marketing manager, GE Aviation.
AI startups, drawn by emerging opportunities, ensure that competition in the industry can only get more aggressive. The industry’s competitiveintelligence professionals will be harnessed to deliver the insights needed to give their companies a much-needed advantage. Victoria Chernova Product Marketing Director at Gong.
Contify, the AI-enabled market and competitiveintelligence solution for enterprises, has enhanced its offering with the launch of fully customisable portals to organise intelligence into separate modules for teams serving different functions and business verticals. About Contify.
In the face of mounting global competition, the U.S.’ ’ AI industry must harness the insights provided by its competitiveintelligence professionals to stay ahead of the game. Suzanne D’Angelo Marketing Director Verint. Executive Profile: Suzanne D’Angelo, Marketing Director at Verint.
These breadcrumbs are used by B2C companies like Google and Facebook to put together our consumer profile and then make billions of dollars by showing us ads off of those profiles. Surprisingly, B2B companies haven’t been able to leverage the power of digital breadcrumbs to develop their market and competitiveintelligence strategies.
NetBase Quid® is built to handle the full range of consumer and marketintelligence needs for brands of all sizes. Finally, you have the NetBase Quid Intelligence Connector that lets you bring all your social media data, including what you collect using other tools, under one roof for comprehensive analysis. NetBase Quid®.
Ben Gilad just finished teaching at the Academy of CompetitiveIntelligence winter core certification. In every program, there are at least a few people from market research. This year one bright attendee was from market research. This year one bright attendee was from market research. What’s in a name?
With the proliferation of e-commerce and the increasing number of consumers online, businesses require marketintelligence and consumer research to remain competitive and differentiate themselves in today’s crowded marketplace. On the contrary, it indicates that many brands bring their consumer insight efforts in-house.
Netbase Quid is the next generation consumer and marketintelligence platform. Cultural and market trends. Competitive and marketintelligence. Key opinion leader identification and influencer marketing. And always keep the long-term ROI in mind as you make your decisions too! NETBASE QUID.
And it all hinges on consumer and marketintelligence. With marketintelligence, you get to see all the movements within your industry. Rival IQ is specialized for social media competitiveintelligence. Competitor Analysis: Rival IQ. Risk Analysis: RiskNav. Originally created for the U.S.
A competitive audit is the part of the competitiveintelligence process that seeks to better understand the competition and compare a brand to its peers. Why Companies Must Have Competitive Audits. A study conducted by Crayon and SCIP shows that competition is becoming stiffer across most industries.
According to HubSpot , nine percent of marketers are using more than 31 tools! In fact, the typical NetBase Quid ® customer only needs Rival IQ for competitiveintelligence, a customer relationship management (CRM) software, and just a few more for tasks like content creation, scheduling, etc. Gives details on profile viewers.
Although DoD agencies appear to make the most use of FEDSIM, a range of agencies have leveraged the FEDSIM office to run large-scale, high-profile procurements including the CISA CDM DEFEND programs, DoS CAEIO, and USACE RITS to name a few. The top federal civilian agencies using FEDSIM include DHS’s CISA and the EPA.
They can and they will allow task order awards to higher priced bidders if the bidder fits a certain profile of value and consistently demonstrates specific strengths. They will absolutely award task orders to lower priced and technically lower rated bidders, too.
NetBase Quid is always evolving and improving as new tech is available, and as artificial intelligence continues to improve. This means better, and more accurate results for your consumer and marketintelligence endeavors, including these expanded datasets. billion by the end of 2021, an increase of 10.1% since 2020.
This guide will compare 12 of the top competitor analysis tools on the market today, highlighting factors you need to know about to choose the right one: key features, limitations, capabilities, cost, and more. Cost: Contify provides pricing upon request. It also offers a 7-day free trial.
AlphaSense, a leading AI-based marketintelligence platform , provides Expert Insights alongside an extensive universe of private, public, and premium content. Expert Call Services – Gain access to more than one million pre-qualified expert profiles spanning all industries across the globe.
Consumer conversations and market dynamics. NetBase Quid ® is the leading platform for consumer and marketintelligence. Rival IQ is NetBase Quid’s sister company built on the same advanced AI technology that allows brands to perform unparalleled social media competitiveintelligence. NetBase Quid ®.
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