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In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and CompetitiveIntelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her.
Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.
Market and competitiveintelligence (M/CI) is an essential component of successful organizations. Knowing how to recognize and react to these common challenges is a critical skill for competitiveintelligence professionals. But it’s a very complex field.
Competitiveintelligence (CI) is the secret weapon of forward-thinking marketers and strategists seeking to accelerate growth. With the help of these free competitiveintelligence tools , you can get in on the secret too. -- Article Continues Below --. Let us help you find the tool that best fits your needs.
No serious marketing team would dream of working without access to Big Data. In recent years, many companies have spent heavily on inward-looking analytics. We measure every mouse click, we log every website visitor, and then we use this data to help create better campaigns and improve our messaging.
Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.
Crayon's CompetitiveIntelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. Currently, I lead the marketing organization at Kira.
On Sunday, after walking my dogs, I sat down to write this blog post, and the first thought that popped into my head was: Sauron, the omnipotent oligarch, the malevolent maelstrom, evil incarnate… would be really good at marketintelligence. Marketintelligence encompasses any and all industry-related information.
The post Protected: MarketIntelligence professional Vivek Bhalla of MongoDB answers appeared first on Octopus CompetitiveIntelligence. There is no excerpt because this is a protected post.
The Market and CompetitiveIntelligence (M/CI) world is full of terms with subtle differences in both definition and usage. Competitive analysis is one such term. It is distinct from competitor analysis , and also from terms like marketintelligence, competitiveintelligence, and business intelligence.
Sales is an inherently competitive function. You and your rivals are battling for every potential sale. When a customer chooses to go with you and not the company across the street, that’s a victory for your sales strategy.
Brian Greenberg , head of MarketingCompetitiveIntelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s CompetitiveIntelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
Marketintelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. Other applications of the platform include communications management, public relations and email marketing.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
Attempting to grow your business without marketintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of marketintelligence. What is marketintelligence?
The post Building a Winning GovCon Pipeline with MarketIntelligence appeared first on FedSavvy Strategies. DOGE will impact how most U.S. Government agencies look and operate. Who is more or less likely affected? Check out our blog for more.
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
Attempting to grow your business without marketingintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of marketintelligence. billion in 2020 to $33.3
Looking for a market and competitiveintelligence tool to improve competitor tracking, help your business become your industry’s leader and monitor market disruptors? You’ve come to the right place.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
What is marketintelligence? It’s a term that you’ve likely heard many times in the last few years and perhaps have dismissed as something that only applies to industry leaders with full-fledged marketing and tech teams. What is MarketIntelligence? Let’s see why that is! What’s a company to do?
Search and content intelligence platform provider Conductor has announced an opening for the role of competitiveintelligence analyst to join its marketing team in New York. The post Conductor Hiring CompetitiveIntelligence Analyst Focused on Product Marketing appeared first on ArchIntel™.
Competitiveintelligence is used by many different departments within a typical organisation. Unsurprisingly, product managers also take a keen interest in knowing the market, so they can reconcile the claims and behaviours of customers with the evidence provided by competitors.
Digital optimization and analytics company Amplitude is hiring a full-time senior product marketing manager for competitive and marketintelligence. The successful applicant will design a scalable competitiveintelligence program for the company.
Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. Sales professionals also need access to extensive intelligence such as buying signals, reporting structures, and tech stacks. What is Sales Intelligence?
The global professional services market is expected to grow from $5028. The market is expected to reach $7063. — Research And Markets. Crowe is currently recruiting a marketintelligence manager to serve as an integral part of the company’s marketintelligence team headquartered in Grand Rapids, Michigan.
Spectrum, a provider of internet, TV and home phone services, has announced that it is on the lookout for a marketintelligence manager to provide its operations with much-needed insights. These were summed up as rivals’ activities that can potentially affect market dynamics. An MBA is preferrable, the company added.
Mailchimp, a marketing platform provider headquartered in Atlanta, Georgia, is looking to hire a full-time marketintelligence manager. The post Mailchimp Posts Vacancy for MarketIntelligence Manager appeared first on ArchIntel™. ArchIntel™ -.
For those running medical device companies, competitiveintelligence (CI) isn’t just an option, it’s a prerequisite for success. The medical device market is huge––worth over $156 billion in the U.S. alone ––and new innovations are highly valuable.
“The global market for managed IT services reached $149.1 This market is estimated to reach $256.5 Competitiveintelligence solutions provider Contify has deployed its market and competitiveintelligence platform to improve an information technology and consulting company’s process in making marketing decisions.
CompetitiveIntelligence (CI) is my passion. CompetitiveIntelligence (CI) is not a database subscription. Take the four (4) fundamental aspects of the intelligence analysis process into how you approach competitiveintelligence (CI). He is a nerd. It is NOT glorified “Googling.” go get’em!”.
Quadrant Knowledge Solutions (QKS) has announced AlphaSense as a market-leading vendor in the 2022 SPARK Matrix analysis of the global Market and CompetitiveIntelligencemarket. AlphaSense received market-leading scores across both categories. . Not yet an AlphaSense customer? Request a free trial.
ArchIntel , a provider of concise actionable open source market and competitiveintelligence reports to business leaders, has released its first compendium called, “ The State of CompetitiveIntelligence: Through the Lens of the CompetitiveIntelligence Executive. ”. ArchIntel™ -. Joel Koerber of ICF.
Cybersecurity company BeyondTrust has announced a vacancy for the role of senior manager of competitiveintelligence. The role is focused on competitive and marketintelligence , analysis and research across the cybersecurity space.
Root Insurance , a car insurance firm headquartered in Columbus, Ohio, is looking to hire a lead competitiveintelligence analyst who will be responsible for building its competitiveintelligence team. The post Root Hiring Lead CompetitiveIntelligence Analyst appeared first on ArchIntel™.
Laurie Young , director of CompetitiveIntelligence with Lone Star Analysis , recently spoke with ArchIntel regarding how competitiveintelligence has changed with the emergence of new technologies, how to manage customers’ needs and strategies, as well as building partnerships and customer relationships in the marketplace.
ArchIntel , the market leading provider of open source daily intelligence, competitiveintelligence reports and competitiveintelligence events announced today that it is launching an executive level CompetitiveIntelligence Event Roundtable Series for executives in the competitiveintelligence sector. .
Rubrik is currently searching for a qualified individual to serve as the company’s director of competitiveintelligence, for placement in its offices in San Francisco, California. The job also calls for a candidate who can train sales teams on successful competitive strategies.
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitiveintelligence who will join its marketintelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.
Trinity Life Sciences, a science consultancy company, has debuted a center of excellence focused on delivering technology-driven competitiveintelligence solutions in the life sciences industry. According to the company, competitiveintelligence in the life sciences sector is being held back by outdated practices.
Outcomes-based marketing company Epsilon is looking to hire a senior competitiveintelligence manager who will serve as a marketintelligence resource for various stakeholders within the enterprise. The senior manager will partner with product marketing, product management and sales teams, among others.
We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform marketintelligence. Understanding the Nuance: For more than a decade, we have been training our AI search engine to understand the unique conceptual and linguistic nuances of marketintelligence.
Brands need marketintelligence tools that will inform strategic decision-making across their enterprise. As such, you need marketintelligence tools that can not only scoop it up but package it in a way that makes sense. Tubular Intelligence. Crunchbase Pro. Trustpilot. Intricately. NetBase Quid. Crunchbase Pro.
Businesses have been allocating large budgets for competitiveintelligence , information-gathering and analysis services to help them gain a better understanding of the competitive landscape. An article from Semrush Blog describes how CI can help organizations stay steps ahead of their competition. ArchIntel™ -.
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