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Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Product managers get insights that they can use to adjust their roadmap priorities. Product managers get insights that they can use to adjust their roadmap priorities.
For the first installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Jayde Phillips , who manages market and competitiveintelligence at Egencia, an American Express Global Business Travel company.
After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitiveintelligence practitioner extraordinaire — set her sights on the Customer Success team.
Mining for valuable competitiveintelligence may entail the commitment of substantial resources. The odds are, senior management and the sales team already know which ones are a real threat, and which ones can be ignored, Mostofi-Jorgensen said. ArchIntel™ -. It begins with trying to identify one’s real competitors.
In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. According to Ranola, competitive intel allows companies to know how their brand is perceived relative to the competition.
Competitiveintelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitiveintelligence tool, and no competitiveintelligence research is complete without it.
According to the 2023 State of CompetitiveIntelligence report, 58% of those who measure their battlecards think they’re well-adopted. More battlecard adoption resulted in an increased competitivewin rate for Alteryx. The best part? The best part? So, how did he do it?
Marcia Algilbers , director of CompetitiveIntelligence & Price-to-Win with BAE Systems , recently spoke with ArchIntel regarding the importance of ethics, how to measure success and skill within competitiveintelligence teams, as well as technology that has supported data collection and analysis. .
BetterCloud is recruiting a new competitiveintelligencemanager for its operations in Austin, Denver, and Salt Lake City, Utah. The company said that the role requires candidates who are able to develop a deep technical and strategic understanding of the competitive landscape.
Author Itai Shapira explained that businesses are constantly striving to understand their competitors’ intentions, actions and vulnerabilities; then to use that knowledge to develop and implement a corporate strategy that wins in the market. intelligence, “compatible with the evolutionary nature of competition itself.”.
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitiveintelligence who will join its market intelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.
Adobe announced on Monday that it is currently recruiting a senior manager of competitiveintelligence for placement in its offices in Lehi, Utah. The CI senior manager must be capable of analyzing data, distilling it and communicating insightful and actionable business intelligence for strategic decision-making.
Computer software company Harness is looking to hire a full-time competitiveintelligencemanager to join its team in San Francisco, California. Having knowledge in win-loss analysis and data visualization is a plus. The post Harness Posts Job Vacancy for CompetitiveIntelligenceManager appeared first on ArchIntel™.
Cloud platform provider NICE CXone is looking for a manager of market and competitiveintelligence who will be responsible for monitoring market trends , industry dynamics and key competitors. Specifically, the manager will track competitor activities such as go-to-market strategies , pricing and product direction.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
98% of the stakeholders we surveyed for the 2022 State of CompetitiveIntelligence Report said that CI is at least somewhat important to their success. Start building a win/loss program. That’s up from 86% in 2020—a handsome increase over the course of just two years. Obviously, this is good news for you, the CI practitioner.
Application software firm UserTesting announced that there is a vacancy in its organization for manager of competitiveintelligence. In its help wanted ad, the San Francisco-based company said that the job calls for the services of an individual who is passionate about “winning market battles and solving business mysteries.”.
recently spoke with ArchIntel regarding significant lessons and challenges within competitiveintelligence, how to analyze competition and customers, and how technology could offer insight into the practice. Implementing a competitiveintelligence program is critical.
When you take the very core of competitiveintelligence: What do you want to know, and what do you want to do? When you take the very core of competitiveintelligence: What do you want to know, and what do you want to do? The fundamentals of competitiveintelligence don’t change.”.
Competitiveintelligence revolves around data analysis. Competitiveintelligence revolves around data analysis. That’s where the heart of a competitiveintelligence report is born. ArchIntel: What are some of the lessons you’ve learned throughout your career in competitiveintelligence?
I have worked in competitiveintelligence for over 25 years and here are some timeless key findings. What Is Competitiveintelligence Anyway? CompetitiveIntelligence is NOT competitor spying. Let Employees Create and Have Access to Customer, Sales & Market Intelligence. Costly move.
Competitiveintelligence and analysis gives brands an edge. In this article, we will go over how competitive analysis helps businesses, focusing on these points: How your brand, and others, are perceived and why it matters. Winning the social media game. Winning with Social Media Intelligence & Planning.
Four of the top 7 competitiveintelligence blogs were written in 2009. 2 were competitiveintelligence analytic tools, which the other 2 were relationship skills: emotional intelligence; and marketing, R&D and product development relationships. Receive our 6-page Win/Loss Cheat Sheets. See you in 2017.
August Jackson , senior director of Market and CompetitiveIntelligence with Deltek , recently spoke with ArchIntel regarding CompetitiveIntelligence within the government contracting sector. Jackson will be featured as a keynote speaker during ArchIntel’s AI in CompetitiveIntelligence Virtual Event.
Laurie Young , director of CompetitiveIntelligence with Lone Star Analysis , recently spoke with ArchIntel regarding how competitiveintelligence has changed with the emergence of new technologies, how to manage customers’ needs and strategies, as well as building partnerships and customer relationships in the marketplace.
Conor Bond , a content marketing and search engine optimization specialist at Crayon , recently wrote an article discussing the five goals of competitiveintelligence. The first goal is to win deals. Competitiveintelligence plays a key role in promoting a company’s solutions and getting prospective customers.
Earnings calls For public companies, earnings calls are almost a mandatory resource in competitiveintelligence. Executives may mention big wins, or address future strategy, or talk about recent product launches, in a way that they rarely do in the financial reports. A great source of transcripts is Seeking Alpha.
From ensuring shelves are stocked to managing massive spikes in foot traffic and online orders, the stakes are higher than ever. In the midst of this retail frenzy, competitive data becomes the secret weapon that separates winners from the rest of the pack. Contact Engage3 today and unlock the full potential of competitive data.
Delfi Diagnostics is recruiting a competitiveintelligence and market research senior manager for placement in its offices in Palo Alto, California. On top of this, the winning applicant will also conduct forecasting and analytics related to product and pipeline planning, business development and commercial needs.
Why Conversation Intelligence? Chorus captures and analyzes phone calls, video meetings, and emails to unearth insights that enable revenue teams to deliver tailored coaching, replicate winning behaviors, and target with greater precision throughout the buyer journey.
The age-old debate of “submitting a technically acceptable proposal and a very aggressive bid leads to a win” is one we hear constantly. . Figure 2 – There are many evaluations that a low price didn’t win. If you like winning, connect the approach with benefits. Let’s pause though. Is that really true? .
As a Customer Success Manager here at Crayon, I have seen over 100 CI programs in action. Nearly all of them have the same success criteria: “Enabling the sales team to wincompetitive deals and transforming their approach to the competition from reactive to proactive”.
Transferring into the latter half of FY2022, we look back at some of the major contract wins that jumpstarted 2022. Highlighting some of these wins can give insight into the implications for your current and future competitors. Figure 1 – A summary of major contract wins in 2022. The protest was fully cleared in June 2022.
As we head into the second half of FY2021, it is important to recap and analyze some of the major ($200M+) contract wins that kicked off this fiscal year. This post is a follow-up of our November 2020 blog , which highlighted some of the major wins and losses at the end of FY2020. Highlights of major wins.
BAE Systems’ intelligence and security business is looking to hire a full-time senior competitiveintelligence and price-to-win analyst. The new hire will work closely with capture managers across the entire business winning lifecycle to ensure success.
One such lesson is never, ever underestimate the power of management and understanding how to drive down risk. This example features a high stakes contract pursuit involving a flat management structure vs. a more complex and arguably formidable competitor team for a $900M+ contract. Keep the management structure simple!
Portfolio changes and noteworthy wins. Recent and noteworthy wins include: U.S. This acquisition will increase Accenture’s capabilities in edge AI deployment and better help clients with the management and use of physical assets. Win Loss trends. Since then, the company has experienced changes in its U.S.
In May, I was honored to give a Win/Loss analysis webinar, as part of the competitiveintelligence #IntelCollab series facilitated by Craig Fleisher, Chief Learning Officer at Aurora WDC. You can view the slides and listen to the webinar entitled: Win/Loss Analysis Captures and Keeps New Business.
CompetitiveIntelligence: An Overview. All businesses want a competitive edge. The rate of business competition is increasing and disruption is happening at a faster pace than ever before. Elements of CompetitiveIntelligence. It’s hard to get one, and it’s harder to maintain one.
Sales acceleration is a form of competitiveintelligence (CI) in the sales enablement ecosystem. At this point, you’ve engaged the client and the sales team needs targeted insights to lead effective sales conversations, control the narrative, and win deals. Who are we winning against, or losing to, more often?
One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique win loss reasons for each individual sales rep? Download eBook.
We last looked at Deloitte in January 2020 to gain insight into the Government & Public Services (GPS) practice, including its major wins and customer portfolio. Deloitte has successfully secured wins with a focus on AI/ML and data analytics. Deloitte’s GPS business has experienced changes in its U.S. AI/ML and Analytics Contracts.
SaaS Magazine Prestigious ‘SaaS 1000’ honors Contify, a competitiveintelligence company, for its fast growth. Contify, a pioneer in AI-enabled market and competitiveintelligence solutions has been recognized as one of the world’s fastest-growing SaaS companies in the 2020 SaaS 1000 List.
One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique win loss reasons for each individual sales rep? Download eBook.
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