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4 Must-Ask Questions For Your Win/Loss Interviews

Crayon

Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Product managers get insights that they can use to adjust their roadmap priorities. Product managers get insights that they can use to adjust their roadmap priorities.

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3 Takeaways From Our Win/Loss Webinar With Egencia’s Jayde Phillips

Crayon

For the first installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Jayde Phillips , who manages market and competitive intelligence at Egencia, an American Express Global Business Travel company.

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How SafeGuard Cyber Increased Win Rates with Battlecard Adoption

Crayon

After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.

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How to Use Competitive Intelligence to the Fullest

ArchIntel

Mining for valuable competitive intelligence may entail the commitment of substantial resources. The odds are, senior management and the sales team already know which ones are a real threat, and which ones can be ignored, Mostofi-Jorgensen said. ArchIntel™ -. It begins with trying to identify one’s real competitors.

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Marketing Applications of Competitive Intelligence

ArchIntel

In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. According to Ranola, competitive intel allows companies to know how their brand is perceived relative to the competition.

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How to use LinkedIn for Competitive Intelligence

Aqute Intelligence

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it.

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How Alteryx Increased Battlecard Adoption 40% in Just 60 Days

Crayon

According to the 2023 State of Competitive Intelligence report, 58% of those who measure their battlecards think they’re well-adopted. More battlecard adoption resulted in an increased competitive win rate for Alteryx. The best part? The best part? So, how did he do it?