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Market and competitiveintelligence (M/CI) is an essential component of successful organizations. There’s a network of stakeholders to manage, an unfathomable amount of data, and sometimes, a lack of clarity across the organization. But it’s a very complex field.
Marketintelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketingmanager of Contify , who discussed how the company’s marketing artificial intelligence solution works. Other applications of the platform include communications management, public relations and email marketing.
Competitiveintelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitiveintelligence tool, and no competitiveintelligence research is complete without it.
Brian Greenberg , head of MarketingCompetitiveIntelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s CompetitiveIntelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
Cybersecurity company BeyondTrust has announced a vacancy for the role of senior manager of competitiveintelligence. The role is focused on competitive and marketintelligence , analysis and research across the cybersecurity space.
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitiveintelligence who will join its marketintelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.
Outcomes-based marketing company Epsilon is looking to hire a senior competitiveintelligencemanager who will serve as a marketintelligence resource for various stakeholders within the enterprise. The senior manager will partner with product marketing, product management and sales teams, among others.
Coca-Cola is searching for a senior manager for competitiveintelligence who will be responsible for conducting competitive analysis in the company’s consumer goods space. The post Coca-Cola Looking for Senior CompetitiveIntelligenceManager appeared first on ArchIntel™. ArchIntel™ -.
The global professional services market is expected to grow from $5028. The market is expected to reach $7063. — Research And Markets. Crowe is currently recruiting a marketintelligencemanager to serve as an integral part of the company’s marketintelligence team headquartered in Grand Rapids, Michigan.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
Competitiveintelligence is used by many different departments within a typical organisation. Much of the focus of the team, and the product manager in particular, is on the needs of the users. A competitiveintelligence agency has both the capacity and the know-how to provide a clear assessment of the entire market.
Spectrum, a provider of internet, TV and home phone services, has announced that it is on the lookout for a marketintelligencemanager to provide its operations with much-needed insights. The post Spectrum Scouting for Manager for MarketIntelligence appeared first on ArchIntel™. ArchIntel™ -.
Mailchimp, a marketing platform provider headquartered in Atlanta, Georgia, is looking to hire a full-time marketintelligencemanager. The post Mailchimp Posts Vacancy for MarketIntelligenceManager appeared first on ArchIntel™. ArchIntel™ -.
Digital optimization and analytics company Amplitude is hiring a full-time senior product marketingmanager for competitive and marketintelligence. The successful applicant will design a scalable competitiveintelligence program for the company.
This blog is specifically written by Brian Lindholm , Managing Principal and Founder of FedSavvy Strategies. CompetitiveIntelligence (CI) is my passion. CompetitiveIntelligence (CI) is not a database subscription. Collection – This involves gathering raw data to enable the intelligence process.
Root Insurance , a car insurance firm headquartered in Columbus, Ohio, is looking to hire a lead competitiveintelligence analyst who will be responsible for building its competitiveintelligence team. The post Root Hiring Lead CompetitiveIntelligence Analyst appeared first on ArchIntel™. ArchIntel™ -.
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
Rubrik is currently searching for a qualified individual to serve as the company’s director of competitiveintelligence, for placement in its offices in San Francisco, California. The job also calls for a candidate who can train sales teams on successful competitive strategies.
Attempting to grow your business without marketingintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of marketintelligence. billion in 2020 to $33.3
Laurie Young , director of CompetitiveIntelligence with Lone Star Analysis , recently spoke with ArchIntel regarding how competitiveintelligence has changed with the emergence of new technologies, how to manage customers’ needs and strategies, as well as building partnerships and customer relationships in the marketplace.
I have worked in competitiveintelligence for over 25 years and here are some timeless key findings. What Is Competitiveintelligence Anyway? CompetitiveIntelligence is NOT competitor spying. Let Employees Create and Have Access to Customer, Sales & MarketIntelligence. Costly move.
Search and content intelligence platform provider Conductor has announced an opening for the role of competitiveintelligence analyst to join its marketing team in New York. The post Conductor Hiring CompetitiveIntelligence Analyst Focused on Product Marketing appeared first on ArchIntel™.
To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitiveintelligence professionals. Nancy Shirley CI Manager Adient. Executive Profile: Nancy Shirley, Global Sales Forecasting and CompetitiveIntelligenceManager at Adient.
In such a dynamic competitive backdrop, energy producers must struggle fiercely to maintain and expand their market share. Companies must rely on their competitiveintelligence executives to light the way forward. May-Yee Ng CI General Manager Chevron. Blake Reuter Market Intel Manager GE Capital Americas.
What is marketintelligence? It’s a term that you’ve likely heard many times in the last few years and perhaps have dismissed as something that only applies to industry leaders with full-fledged marketing and tech teams. What is MarketIntelligence? Immediate MarketIntelligence Benefits.
Evalueserve’s “CompetitiveIntelligence Spotlight” series puts different competitiveintelligence (CI) professionals in the limelight to share their experiences and unique perspectives. EVS: Within CompetitiveIntelligence, what drove you to focus on sales?
Four of the top 7 competitiveintelligence blogs were written in 2009. 2 were competitiveintelligence analytic tools, which the other 2 were relationship skills: emotional intelligence; and marketing, R&D and product development relationships. These topics are timeless. See you in 2017.
. “The global market for managed IT services reached $149.1 This market is estimated to reach $256.5 Competitiveintelligence solutions provider Contify has deployed its market and competitiveintelligence platform to improve an information technology and consulting company’s process in making marketing decisions.
Kevin Johannsen is currently a senior market and competitiveintelligencemanager at Vizient, based in Dallas, Texas. By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and market research.
From an operations perspective, I lead the overall research operations and solution delivery for our clients on projects encompassing MarketIntelligence, CompetitiveIntelligence, Innovation Enablement, GTM Support, Sales Intelligence and others. What are you looking forward to?
We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform marketintelligence. Understanding the Nuance: For more than a decade, we have been training our AI search engine to understand the unique conceptual and linguistic nuances of marketintelligence.
CompetitiveIntelligence: An Overview. All businesses want a competitive edge. The rate of business competition is increasing and disruption is happening at a faster pace than ever before. Elements of CompetitiveIntelligence. MarketIntelligence.
Quicken Loans is recruiting a marketintelligence director, who will be placed at the company’s Michigan offices but will also work remotely. The firm’s top management demands comprehensive, synthesized solutions to complex business questions and problems in a way that drives sustainable growth. ArchIntel™ -.
Competitivemarketintelligence keeps you ahead of the evolving industry around you. From emerging trends within your category, to emerging crisis you may be facing – marketintelligence can guide your brand to success, help you avoid pitfalls and keep your brand’s feet firmly planted on solid ground.
Law firm BakerHostetler is looking to hire a full-time competitive and marketintelligence analyst to join one of its offices in Chicago, Cleveland or Ohio. According to a job announcement posted on LinkedIn, the successful candidate will be tasked with conducting research on companies, industries, markets and competitors.
Regions Bank announced that it is on the lookout for its next real estate marketintelligence analyst. Aside from the expected workload that comes with the job, Regions is also looking for candidates savvy with analyzing market data using the Geographical Information System. ArchIntel™ -.
SaaS Magazine Prestigious ‘SaaS 1000’ honors Contify, a competitiveintelligence company, for its fast growth. Contify, a pioneer in AI-enabled market and competitiveintelligence solutions has been recognized as one of the world’s fastest-growing SaaS companies in the 2020 SaaS 1000 List.
Action oriented management consulting firm FedSavvy Strategies has announced a partnership with rapidly growing marketintelligence platform G2Xchange to bring more in-depth actionable intelligence to the more than 12,000 companies, federal agencies, trade organizations, and nonprofits that use G2Xchange.
One such lesson is never, ever underestimate the power of management and understanding how to drive down risk. This example features a high stakes contract pursuit involving a flat management structure vs. a more complex and arguably formidable competitor team for a $900M+ contract. Keep the management structure simple!
Competitiveintelligence requires you to embrace the competitive landscape and create strategies to combat your competitors. How do you find the right competitiveintelligence tools to help you beat your competitors? How do you find the right competitiveintelligence tools to help you beat your competitors? .
Mason , a company that provides mobile infrastructure to developers of smart hardware products, is accepting applications for the role of product marketingmanager. Reporting to Mason’s head of marketing, the manager will help shape how the company engages with audiences and how it commercializes its products and services.
What is CompetitiveIntelligence? Competitiveintelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Marketintelligence is information about the market itself, not your specific positioning.
Role of Sales Intelligence In: Data Quality and Management Creating an Ideal Customer Profile Lead Generation The Technology Stack & Intent Data. Data Quality and Management. Time to plan your next marketing campaign or start prospecting into your top accounts! The horrors of bad lead lists are endless.
How AI-enabled competitiveintelligence solutions can drive informational advantage. In our experience, effective competitiveintelligence integrates information from both primary research and secondary monitoring. The secondary monitoring provides a comprehensive overview of the market and competitive landscape.
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