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10 Essential Examples of Competitive Intelligence

Crayon

For those who conduct competitive intelligence, gathering insights in a timely manner can be an enormous struggle. On any given day, there may be hundreds — if not thousands — of signals generated across your competitive landscape. Today, we’re going to walk through 10 such examples.

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How to Effectively Manage Competitive Intelligence Consulting Vendors

Cipher

No matter how sophisticated your market and competitive intelligence (M/CI) function is, it often makes sense to work with a third-party vendor.

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The 7 Greatest Challenges in Market and Competitive Intelligence

Cipher

Market and competitive intelligence (M/CI) is an essential component of successful organizations. There’s a network of stakeholders to manage, an unfathomable amount of data, and sometimes, a lack of clarity across the organization. But it’s a very complex field.

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Should Product Marketing Managers Do Competitive Intelligence?

Cipher

Competitive Intelligence sounds sexy. It’s strategic. Or it can be. It’s weighty. Huge books are written about it. It’s valuable. Careers are made on it.

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Competitive Intelligence questions to NATS Strategy Analysis and Development manager

Octopus

Competitive Intelligence questions to NATS Strategy Analysis and Development manager This article is the fourth in a series. We talk to Henry Leoni, Manager Strategy Analysis and Development at NATS, providers.

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The Product Manager / Marketer's Guide to Competitive Intelligence 

Cipher

As a Product Manager (PM) or Product Marketing Manager (PMM), you’re trying to keep a number of plates spinning simultaneously. You have to manage your product(s) and their positioning, you have to monitor the changing needs of your customers, and you have to help bring new products to market.

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Five Tips for Life Science Companies to Effectively Manage M/CI Vendors

Cipher

The top life science companies work extensively with a network of external market and competitive intelligence (M/CI) vendors. M/CI plays a significant role in the decision making process of leading life science companies across all areas of the industry - including the pharmaceutical, biotechnology, and medical device sectors.