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For those who conduct competitiveintelligence, gathering insights in a timely manner can be an enormous struggle. On any given day, there may be hundreds — if not thousands — of signals generated across your competitive landscape. Today, we’re going to walk through 10 such examples.
Market and competitiveintelligence (M/CI) is an essential component of successful organizations. There’s a network of stakeholders to manage, an unfathomable amount of data, and sometimes, a lack of clarity across the organization. But it’s a very complex field.
CompetitiveIntelligence sounds sexy. It’s strategic. Or it can be. It’s weighty. Huge books are written about it. It’s valuable. Careers are made on it.
CompetitiveIntelligence questions to NATS Strategy Analysis and Development manager This article is the fourth in a series. We talk to Henry Leoni, Manager Strategy Analysis and Development at NATS, providers.
As a Product Manager (PM) or Product Marketing Manager (PMM), you’re trying to keep a number of plates spinning simultaneously. You have to manage your product(s) and their positioning, you have to monitor the changing needs of your customers, and you have to help bring new products to market.
The top life science companies work extensively with a network of external market and competitiveintelligence (M/CI) vendors. M/CI plays a significant role in the decision making process of leading life science companies across all areas of the industry - including the pharmaceutical, biotechnology, and medical device sectors.
We all know your stakeholders can benefit from competitiveintelligence , but let’s talk about the real problem: They have so many places to look for information that, rather than looking, they’ll often just ask a colleague a question instead. Product managers. Customer Success. Product marketers. Content marketers. Recruiters.
Can you remember the days before product managers were ubiquitous? Today, organizations of all sizes hire and maintain product managers, product marketers, and business operations teams–all titles that have come into prominence over the last decade. As competitiveintelligence professionals, we can learn a lot from history.
Mining for valuable competitiveintelligence may entail the commitment of substantial resources. The odds are, senior management and the sales team already know which ones are a real threat, and which ones can be ignored, Mostofi-Jorgensen said. ArchIntel™ -. It begins with trying to identify one’s real competitors.
Market intelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. Other applications of the platform include communications management, public relations and email marketing.
Having this knowledge makes it easier for companies to plan their next moves and manage curveballs, Ranola wrote. The post Marketing Applications of CompetitiveIntelligence appeared first on ArchIntel™. Benchmarking, one of CI’s main applications, informs companies of how well they stack up against competitors.
Klue, a competitiveintelligence platform provider based in Vancouver, Canada, has secured $62 million in additional funding after a Series B financing round led by Tiger Global Management. The post CompetitiveIntelligence Platform Klue Raises $62M in Series B Funding Round appeared first on ArchIntel™.
Competitiveintelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitiveintelligence tool, and no competitiveintelligence research is complete without it.
Brian Greenberg , head of Marketing CompetitiveIntelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s CompetitiveIntelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
SharePoint is primarily used as a web-based document management and storage platform that enables organizations to securely store documents in the cloud. One use case is to act as a hub for Market and CompetitiveIntelligence (M/CI). However, the platform can be configured for many different use cases.
Product marketers have to juggle the messaging and positioning of products, lead product launches and help drive adoption, managecompetitiveintelligence programs, develop sales enablement materials, and so on. Product marketing is easily one of the most cross-functional (and busy) roles in an organization.
Industry experts recognize that competitiveintelligence can be of great value to an organization even if on the surface they look like bits and pieces of information that are loosely tied together. A competitiveintelligence presentation is made much more interesting and understandable if delivered in the context of a story.
In today's competitive business landscape, it is more important than ever for B2B product managers to stay up-to-date on their competition. There are a number of different CI techniques that B2B product managers can use to gather information about their competition. Not bad, not bad at all.
Adobe announced on Monday that it is currently recruiting a senior manager of competitiveintelligence for placement in its offices in Lehi, Utah. The CI senior manager must be capable of analyzing data, distilling it and communicating insightful and actionable business intelligence for strategic decision-making.
Website monitoring is an easy tool for competitiveintelligence. Visualping Competitiveintelligence for marketing is necessary for all companies, however, it comes with its own set of challenges. Fortunately, Visualping is one of the more scalable competitiveintelligence tools.
Cipher is excited to announce the first in a series of innovative new features on the Knowledge360? We’re always striving to make Knowledge360 better, and we’re confident these new features will unlock new levels of value for users.
The author said that formulating, implementing and evaluating strategies continuously in an effective manner requires a steady stream of competitiveintelligence to flow through an organization. He calls this process “strategic management.”.
In 2023, Google is taking significant steps to empower users in managing the ads they encounter while also offering valuable insights into the entities responsible for running those ads. Transparency and user control have become crucial aspects in the ever-changing realm of digital advertising.
In the fast-paced world of retail, staying ahead means leveraging Retail CompetitiveIntelligence to craft strategies that drive profitability and customer loyalty. At the forefront of this innovative approach is Engage3 , a leader in pricing intelligence and Price Image Management.
Competitiveintelligence can help mold your business into the confident and prepared leader it needs to be. Here are a few reasons why partnering with a competitiveintelligence agency could help you tap into untapped opportunities. There’s also pressure to stay agile and updated in the field.
In corporate terminology, information derived from endeavors of this nature are referred to as competitiveintelligence. The true value of competitiveintelligence is that it combines the strengths of anticipatory intelligence and current intelligence, the author said.
Innovative companies use competitiveintelligence to benchmark against competitors and see which ones are growing stronger or executing particularly well. Below, you’ll read about some of the tools that you can use for data extraction and monitoring in competitive analysis projects.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
recently spoke with ArchIntel regarding significant lessons and challenges within competitiveintelligence, how to analyze competition and customers, and how technology could offer insight into the practice. Implementing a competitiveintelligence program is critical. You have to look at the market differently. .
CompetitiveIntelligence. We all hustle to understand our competition. Doing competitiveintelligence (CI) effectively is difficult. Everyone wants it. We obsess over databases accessed and rumors shared. Information is shared informally and through haphazardly crafted documents. We all recognize that as a fact.
It can pass bar exams and medical exams and seemingly answer all sorts of questions in a way that has some people very excited about ChatGPT being a fundamental shift in computer intelligence. Partners at this level get access to training, sales and marketing resources, and a dedicated partner account manager.
Competitiveintelligence is a process that often involves several areas, such as how an organization collects data, analyzes competitiveintelligence, finds experts and more. Every company deals with competition, and battling to find the right experts to help form new strategies is no exception.
Mind Mapping in CompetitiveIntelligence. Mind maps can be a useful tool for competitiveintelligence analysts. Examples of mind mapping applications within CompetitiveIntelligence include: Mind maps can help an analyst break down a complex contract opportunity and identify core contract requirements.
Online brand management is becoming more important in the modern era for businesses to be more successful. Marketing Tech News explores how a luxury hospitality brand uses online marketing and competitiveintelligence to improve its presence and overall performance. ArchIntel™ -.
Competitiveintelligence tools are a great way to stay on top of the competition. These tools are designed to help you monitor your competition's strengths and weaknesses. Competitiveintelligence (CI) is a process of collecting, analyzing, and distributing information about your competitors.
Erik Glitman , founder and chief executive officer of Fletcher/CSI , recently spoke with ArchIntel regarding lessons and challenges within competitiveintelligence, ethical and legal implications of data collection and how to create a well rounded team of analysts that provide different perspectives. That is competitiveintelligence.
To create a competitive culture is to convince your colleagues that competitiveintelligence is essential—to shift the perception of CI from nice-to-have to need-to-have. What we’re talking about here is change management—getting people to do things in a new way. What does that mean?
According to the 2023 State of CompetitiveIntelligence report, 58% of those who measure their battlecards think they’re well-adopted. More battlecard adoption resulted in an increased competitive win rate for Alteryx. The best part? So, how did he do it?
SCIP Insights Leveraging ICT for Smarter Decision-Making in CompetitiveIntelligence For any organization, making informed decisions is critical to stay competitive. Enhanced Security in IntelligenceManagement: ICT also addresses one of the biggest challenges in CI: data security.
This blog is specifically written by Brian Lindholm , Managing Principal and Founder of FedSavvy Strategies. CompetitiveIntelligence (CI) is my passion. CompetitiveIntelligence (CI) is not a database subscription. Collection – This involves gathering raw data to enable the intelligence process.
How Corporate Investigations Revealed a Dishonest Managing Director This is a case study called how Corporate Investigations revealed a dishonest managing director. The post How Corporate Investigations Revealed a Dishonest Managing Director appeared first on Octopus CompetitiveIntelligence.
Rubrik is currently searching for a qualified individual to serve as the company’s director of competitiveintelligence, for placement in its offices in San Francisco, California. The job also calls for a candidate who can train sales teams on successful competitive strategies.
After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitiveintelligence practitioner extraordinaire — set her sights on the Customer Success team.
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