Primary Intelligence

JULY 21, 2021

In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. Ultimately, win loss analysis helps sale win more deals.

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Loss Win Analysis Competitive Intelligence 197

Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

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Competitive Intelligence Loss Win Data Analysis 104

Primary Intelligence

SEPTEMBER 1, 2021

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore.

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Crayon

MAY 9, 2023

This is a Crayon guest post from one of our partners, PSP Enterprises. Visit the Crayon Partner Directory to learn more!

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Cipher

FEBRUARY 22, 2021

Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 02.

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Crayon

JUNE 30, 2022

June is here and with it comes a brand new episode of Into the Fray: The Competitive Intelligence Podcast !

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Primary Intelligence

MARCH 7, 2023

When running Win-Loss Analysis or a voice of the customer program, you must be able to show the value and impact of your program to executives and key stakeholders. Win-Loss KPIs that measure application: Win-loss analysis and voice of the customer programs are meant to drive results and increase revenue.

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Loss Win Analysis Competitive Intelligence 104

Aqute Intelligence

JANUARY 17, 2024

The definition of a winning edge in the business world nowadays requires more than just savvy marketing campaigns and brilliant services. It’s about understanding your competition and using that knowledge to drive your business forward. It’s about understanding your competition and using that knowledge to drive your business forward.

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Competitive Intelligence Competitive Intelligence Intelligence 130

Primary Intelligence

NOVEMBER 24, 2021

Win loss analysis has helped many marketers better understand their buyers. As a marketing leader, there are many ways you can use your win loss insights including: Strategic Direction in Marketing Efforts. This will help you increase win rates and know where to spend your time and budget for the best ROI.

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Primary Intelligence

DECEMBER 8, 2021

Most often when people think of win loss analysis, they think of the sales process. But win loss analysis has tremendous benefits on the customer success side of a buyer’s journey. Customer experience can benefit from win loss insights in the following ways: Aligning Sales Promises and Delivery.

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Loss Win Analysis Sales 104

Aqute Intelligence

AUGUST 30, 2023

Every sales call, every client meet-up – they're picking up valuable nuggets of information about your competitor's moves, pricing strategies, and winning feats that can be important for your business. Can you shed light on a recent win or loss against our main competitors? Ready to ramp up your competitive intelligence game?

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FedSavvy

JULY 13, 2022

Transferring into the latter half of FY2022, we look back at some of the major contract wins that jumpstarted 2022. Highlighting some of these wins can give insight into the implications for your current and future competitors. Figure 1 – A summary of major contract wins in 2022. The protest was fully cleared in June 2022.

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FedSavvy

NOVEMBER 10, 2020

FY2021 is upon us so this is as good a time as any to recap some of the wins and losses that ended FY2020. Knowing these contract wins is not only key for situational awareness, but to keep current with what past performance and success stories your competitors may use in the future. Highlights of major wins.

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Loss Win Intelligence Intelligence 130

FedSavvy

JULY 12, 2021

As we head into the second half of FY2021, it is important to recap and analyze some of the major ($200M+) contract wins that kicked off this fiscal year. This post is a follow-up of our November 2020 blog , which highlighted some of the major wins and losses at the end of FY2020. Highlights of major wins.

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ArchIntel

MAY 26, 2021

Mining for valuable competitive intelligence may entail the commitment of substantial resources. Lastly, entrepreneurs are told to use the insights gleaned from the CI expedition to perform a win-loss analysis. The post How to Use Competitive Intelligence to the Fullest appeared first on ArchIntel™.

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Competitive Intelligence Competitive Intelligence Intelligence 197

FedSavvy

OCTOBER 11, 2024

This is an ongoing blog series identifying and exploring wins and losses with lessons learned. You can’t guarantee the win with just the incumbent prime contractor U.S. In the end, if you can’t drive, you won’t win. Learn from our analysis so you spend less on losing efforts and protests and more on WINNING.

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ArchIntel

JANUARY 4, 2021

Let’s discuss the best ways to use competitive intelligence in today’s market. However, monitoring your competition’s marketing strategies and how they perform is just as important. . In this article, we will talk about what competitive intelligence is, how to gather it, and how to use it to your own advantage.

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Competitive Intelligence Competitive Intelligence Intelligence 193

ArchIntel

NOVEMBER 2, 2021

Adobe announced on Monday that it is currently recruiting a senior manager of competitive intelligence for placement in its offices in Lehi, Utah. The job calls for an individual with the skills to manage multiple DX CI projects including sales support, sales enablement, strategic planning and analysis, and customer win/loss program.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

AUGUST 3, 2021

Computer software company Harness is looking to hire a full-time competitive intelligence manager to join its team in San Francisco, California. Having knowledge in win-loss analysis and data visualization is a plus. The post Harness Posts Job Vacancy for Competitive Intelligence Manager appeared first on ArchIntel™.

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Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

FEBRUARY 23, 2021

Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitive intelligence who will join its market intelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.

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Competitive Intelligence Competitive Intelligence Intelligence 104

Crayon

MARCH 11, 2022

Read the 2022 State of Competitive Intelligence Report and you’ll find tons of encouraging insights: 33% of CI teams are making time for win/loss analysis on a monthly basis. 66% of growing CI teams plan to increase their investments in technology.

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Aqute Intelligence

APRIL 13, 2023

Even if it turns out that a competitor’s website does not give you some of the above highly useful information, you can’t not check – just imagine the loss of credibility if you analyze a competitor and your audience found out you had not checked the competitor’s website. A great source of transcripts is Seeking Alpha.

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Competitive Intelligence Competitive Intelligence Intelligence 130

Cooperative Intelligence Blog

JUNE 29, 2016

In May, I was honored to give a Win/Loss analysis webinar, as part of the competitive intelligence #IntelCollab series facilitated by Craig Fleisher, Chief Learning Officer at Aurora WDC. You can view the slides and listen to the webinar entitled: Win/Loss Analysis Captures and Keeps New Business.

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Loss Win Analysis Competitive Intelligence 100

Cooperative Intelligence Blog

DECEMBER 28, 2016

Four of the top 7 competitive intelligence blogs were written in 2009. 2 were competitive intelligence analytic tools, which the other 2 were relationship skills: emotional intelligence; and marketing, R&D and product development relationships. Receive our 6-page Win/Loss Cheat Sheets.

Competitive Intelligence 100

Competitive Intelligence Competitive Intelligence Intelligence 100

Contify

MAY 5, 2022

The post Beyond Win Loss Analysis: Analyzing Competitors’ Deal Wins to Generate Powerful Insights appeared first on Contify Market and Competitive Intelligence Platform - Blog.

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Win Loss Analysis Competitive Intelligence 40

Crayon

FEBRUARY 24, 2022

98% of the stakeholders we surveyed for the 2022 State of Competitive Intelligence Report said that CI is at least somewhat important to their success. Start building a win/loss program. That’s up from 86% in 2020—a handsome increase over the course of just two years. Develop a system for capturing field intel.

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Competitive Intelligence Loss Win Competitive 325

Cooperative Intelligence Blog

AUGUST 26, 2016

I have worked in competitive intelligence for over 25 years and here are some timeless key findings. What Is Competitive intelligence Anyway? Competitive Intelligence is NOT competitor spying. Let Employees Create and Have Access to Customer, Sales & Market Intelligence. Costly move.

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Competitive Intelligence Competitive Intelligence Intelligence 100

FedSavvy

JULY 20, 2023

As we enter the second half of the calendar year 2023, this blog summarizes some substantial federal contract wins and losses thus far. Some competitors celebrated while others mourned some rough losses. Read on to learn about some big highlighted wins and losses in this never ending game of federal contracting musical chairs.

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Win Gaming Loss Human Resources 100

Fuld

NOVEMBER 1, 2021

This was leading to negative articles in the national and business press, the erosion of customer confidence and trust, and, in some cases, the loss of large—scale contracts. The post Creating a competitive intelligence battlecard to help a client win new business appeared first on Fuld + Co. Fuld + Company Solution.

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Battlecard Competitive Intelligence Win Competitive 52

Primary Intelligence

APRIL 13, 2020

One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique win loss reasons for each individual sales rep? Download eBook.

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Win Loss Battlecard Advantage 106

FedSavvy

JULY 12, 2022

Portfolio changes and noteworthy wins. Recent and noteworthy wins include: U.S. Win Loss trends. We selected a sample of relevant GAO Protests since 2018 to explore any trends in Accenture’s wins and losses. Find out more about win-loss trends through our new Battle Card offering.

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Primary Intelligence

APRIL 13, 2020

One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. What are the unique win loss reasons for each individual sales rep? Download eBook.

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Win Loss Battlecard Advantage 104

Cooperative Intelligence Blog

JULY 28, 2016

Earlier this year, I was honored to give a Win Loss analysis webinar, as part of the competitive intelligence #IntelCollab series facilitated by Craig Fleisher, Chief Learning Officer at Aurora WDC. You can view the slides and listen to the webinar entitled: Win/Loss Analysis Captures and Keeps New Business.

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Loss Win Analysis Business 100

FedSavvy

JUNE 10, 2022

The age-old debate of “submitting a technically acceptable proposal and a very aggressive bid leads to a win” is one we hear constantly. . Figure 2 – There are many evaluations that a low price didn’t win. If you like winning, connect the approach with benefits. Let’s pause though. Is that really true? .

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Win Analysis Entertainment Competitive 130

Cooperative Intelligence Blog

APRIL 21, 2017

My lesson learned: in competitive intelligence projects, when you can listen to the human voice, especially the company’s CEO, do so. Learn more about competitive intelligence. Win/Loss Analysis book ; Amazon link to Win/Loss Analysis book. Connect on LinkedIn Connect on Twitter.

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Competitive Intelligence Competitive Intelligence Intelligence 100

Kompyte

SEPTEMBER 12, 2023

As a product marketing manager, your role revolves around bringing teams together. In fact, making sure everyone in your organization is on the same page is vital to the success of your positioning, messaging, and go-to-market strategy.

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Primary Intelligence

JANUARY 19, 2022

Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer.

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