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Unleashing the power of sales as CI agents When it comes to competitor analysis and marketresearch, we often overlook the closest source of first-hand competitor insights – our own sales teams. Can you shed light on a recent win or loss against our main competitors? Ready to ramp up your competitiveintelligence game?
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitiveintelligence who will join its marketintelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.
A good competitor research project will use many sources to collect as much information as possible about the target competitor. Earnings calls For public companies, earnings calls are almost a mandatory resource in competitiveintelligence. Examples: SEC search , Annual Reports 3. A great source of transcripts is Seeking Alpha.
Here, we’ll examine how product preferences are revealed using competitiveintelligence. Your product’s competitive positioning. Messaging must-haves revealed by competitiveintelligence. The competitiveintelligence you gain from it gives you traction to adjust and hit the sweet spot with your products.
Filling your coffers with consumer, competitive and marketintelligence pulls back the curtains and opens the windows breathing new life into the way you do business. And these 10 marketresearch trends in 2021 are bound to do just that. How MarketResearch Tools Have Evolved.
This can be done through marketresearch, company websites, or price-monitoring tools. Loss Leader and Promotional Pricing Techniques Loss Leader Pricing : This technique involves pricing one or more products at a loss to attract customers and increase sales of other higher-margin items.
Crayon Crayon is an award-winning competitiveintelligence platform that helps companies automatically capture and analyze competitiveintelligence from hundreds of millions of sources. The platform stands out for its ability to address complex questions about market trends and customer preferences.
It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitiveintelligence to gain an edge over their competitors. What is a Competitive Analysis? Competitive analysis helps you maintain a competitive footing by deeply understanding a competing brand.
Learn how to diagnose what needs to be fixed in your competitiveintelligence program by reading CompetitiveIntelligence Rescue. DIY (Do it yourself) competitiveintelligence. Adding primary research capabilities. CompetitiveIntelligence Rescue: Diagnostic Quiz. How effectively?
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You can identify competitors through marketresearch, customer feedback, social media, keyword research, and Google search results. . These competitors will be identified through marketresearch, customer feedback, review sites, and social media. What is my win-loss ratio to competitors? .
Meanwhile, the growth of the market can be attributed to the growing sophistication of cyberattacks. The frequency and intensity of cyber scams and crimes have increased over the last decade, resulting in huge losses for businesses, a study by Grand View Research said. In the face of increasing demand, U.S.
In a previous post, we talked about competitiveintelligence and its benefits, strategy, as well as examples of information that can be analyzed to yield insights. One component of competitiveintelligence is having a competitor analysis template to inform your efforts. Assess their marketing strategy.
Ask someone if they’ve heard of a retirement savings vehicle that can protect their money from marketlosses, while promising them a guaranteed income for the rest of their life, and they eagerly respond that they are interested. Irrespective of this unique supply/demand concept, not many people know about annuities.
Variable annuities have no floor, and the potential for gains/losses is determined by the performance of the subaccounts that may be invested in an external index, stocks, bonds, commodities, or other investments. Moore previously worked as a marketresearch analyst for top carriers in the life insurance and annuity industries.
Variable annuities have no floor, and the potential for gains/losses is determined by the performance of the subaccounts that may be invested in an external index, stocks, bonds, commodities, or other investments. Moore previously worked as a marketresearch analyst for top carriers in the life insurance and annuity industries.
According to the PMI and Economist Intelligence Unit’s survey from 2017 , the overriding reason for failures is… Unexpected market developments. That’s beyond the scope of the quantitative techniques available to marketresearchers. Is AI a threat to product marketers? The result?
On the variable side, purchasers knew that if the market went-up, they would get the upside (less fees), and if the market declined, they would experience losses (plus fees). Sheryl Moore is President and CEO of the life and annuity marketresearch firm of Wink, Inc. So, how did we get to where we are at?
By tracking, analyzing, and gaining insights from these metrics’ retailers can gain a comprehensive understanding of information that’s required to stay ahead in the competition. . Also Read: Retail Marketing Strategy: The Road to Success. Why Product Intelligence Matters? Scoping your competition. Product Research.
Variable annuities have no floor, and potential for gains/losses that are determined by the performance of the subaccounts that may be invested in an external index, stocks, bonds, commodities, or other investments. Moore previously worked as a marketresearch analyst for top carriers in the life insurance and annuity industries.
Best For: AlphaSense is best suited for corporations, investment firms, financial services firms, or consulting companies conducting comprehensive marketresearch and competitor monitoring. It is consistently ranked as an industry leader by TrustRadius and G2 and was also recognized by Forbes as a Top 50 AI Company in 2023.
Variable annuities have no floor, and the potential for gains/losses is determined by the performance of the subaccounts that may be invested in an external index, stocks, bonds, commodities, or other investments. Moore previously worked as a marketresearch analyst for top carriers in the life insurance and annuity industries.
Variable annuities have no floor, and the potential for gains/losses are determined by the performance of the subaccounts that may be invested in an external index, stocks, bonds, commodities, or other investments. Moore previously worked as a marketresearch analyst for top carriers in the life insurance and annuity industries.
My commentary is in Italic. “…[the] Customer Engagement and Market Insights team is looking for a Senior CompetitiveIntelligence Manager to join us. In this role, you’ll help us make data-driven decisions through the use and analysis of targeted markets and competitiveintelligence.”
Variable annuities have no floor, and the potential for gains/losses is determined by the performance of the subaccounts that may be invested in an external index, stocks, bonds, commodities, or other investments. Moore previously worked as a marketresearch analyst for top carriers in the life insurance and annuity industries.
Variable annuities have no floor, and the potential for gains/losses is determined by the performance of the subaccounts that may be invested in an external index, stocks, bonds, commodities, or other investments. Moore previously worked as a marketresearch analyst for top carriers in the life insurance and annuity industries.
Variable annuities have no floor, and the potential for gains/losses is determined by the performance of the subaccounts that may be invested in an external index, stocks, bonds, commodities, or other investments. Moore previously worked as a marketresearch analyst for top carriers in the life insurance and annuity industries.
Variable annuities have no floor, and the potential for gains/losses is determined by the performance of the subaccounts that may be invested in an external index, stocks, bonds, commodities, or other investments. Moore previously worked as a marketresearch analyst for top carriers in the life insurance and annuity industries.
Variable annuities have no floor, and the potential for gains/losses is determined by the performance of the subaccounts that may be invested in an external index, stocks, bonds, commodities, or other investments. Moore previously worked as a marketresearch analyst for top carriers in the life insurance and annuity industries.
Variable annuities have no floor, and potential for gains/losses that are determined by the performance of the subaccounts that may be invested in an external index, stocks, bonds, commodities, or other investments. Moore previously worked as a marketresearch analyst for top carriers in the life insurance and annuity industries.
Variable annuities have no floor, and potential for gains/losses that are determined by the performance of the subaccounts that may be invested in an external index, stocks, bonds, commodities, or other investments. Moore previously worked as a marketresearch analyst for top carriers in the life insurance and annuity industries.
Variable annuities have no floor, and potential for gains/losses that are determined by the performance of the subaccounts that may be invested in an external index, stocks, bonds, commodities, or other investments. Moore previously worked as a marketresearch analyst for top carriers in the life insurance and annuity industries.
Variable annuities have no floor, and potential for gains/losses that are determined by the performance of the subaccounts that may be invested in an external index, stocks, bonds, commodities, or other investments. Moore previously worked as a marketresearch analyst for top carriers in the life insurance and annuity industries.
Variable annuities have no floor, and the potential for gains/losses is determined by the performance of the subaccounts that may be invested in an external index, stocks, bonds, commodities, or other investments. Moore previously worked as a marketresearch analyst for top carriers in the life insurance and annuity industries.
On the variable side, purchasers knew that if the market went-up, they would get the upside (less fees), and if the market declined, they would experience losses (plus fees). Sheryl Moore is President and CEO of the life and annuity marketresearch firm of Wink, Inc. So, how did we get to where we are at?
On the variable side, purchasers knew that if the market went-up, they would get the upside (less fees), and if the market declined, they would experience losses (plus fees). Sheryl Moore is President and CEO of the life and annuity marketresearch firm of Wink, Inc. So, how did we get to where we are at? .
On the variable side, purchasers knew that if the market went-up, they would get the upside (less fees), and if the market declined, they would experience losses (plus fees). Sheryl Moore is President and CEO of the life and annuity marketresearch firm of Wink, Inc. So, how did we get to where we are at? .
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