Cipher

FEBRUARY 22, 2021

Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 02.

Loss 336

Loss Win Analysis Competitive Intelligence 336

Crayon

APRIL 29, 2022

We touched on it in our guide to penetration pricing , and today we go deep on one of the most polarizing pricing strategies out there: loss leader.

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Loss IT Competitive Intelligence Competitive 325

Crayon

JUNE 30, 2022

June is here and with it comes a brand new episode of Into the Fray: The Competitive Intelligence Podcast !

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Loss Win Competitive Intelligence Competitive 325

Crayon

JUNE 1, 2023

Matthew Reeves of Goldpan explores the importance of conducting win/loss analysis during times of economic uncertainty.

Loss 325

Loss Win Analysis Competitive Intelligence 325

Primary Intelligence

JULY 21, 2021

In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. Ultimately, win loss analysis helps sale win more deals. Product development.

Loss 197

Loss Win Analysis Competitive Intelligence 197

ArchIntel

MAY 26, 2021

Mining for valuable competitive intelligence may entail the commitment of substantial resources. Lastly, entrepreneurs are told to use the insights gleaned from the CI expedition to perform a win-loss analysis. The post How to Use Competitive Intelligence to the Fullest appeared first on ArchIntel™. ArchIntel™ -.

Competitive Intelligence 197

Competitive Intelligence Competitive Intelligence Intelligence 197

ArchIntel

JANUARY 4, 2021

Let’s discuss the best ways to use competitive intelligence in today’s market. However, monitoring your competition’s marketing strategies and how they perform is just as important. . In this article, we will talk about what competitive intelligence is, how to gather it, and how to use it to your own advantage.

Competitive Intelligence 193

Competitive Intelligence Competitive Intelligence Intelligence 193

Crayon

APRIL 27, 2022

Canada is south of Detroit.

Loss 405

Loss Win Competitive Intelligence Competitive 405

Primary Intelligence

SEPTEMBER 1, 2021

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore. Data Integrity.

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Loss Win Sales Enablement Analysis 162

Crayon

MARCH 11, 2022

Read the 2022 State of Competitive Intelligence Report and you’ll find tons of encouraging insights: 33% of CI teams are making time for win/loss analysis on a monthly basis. 66% of growing CI teams plan to increase their investments in technology. 98% of stakeholders say CI is at least somewhat important to their success.

Competitive Intelligence 325

Competitive Intelligence Loss Win Analysis 325

Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

Competitive Intelligence 104

Competitive Intelligence Loss Win Data Analysis 104

Crayon

FEBRUARY 24, 2022

98% of the stakeholders we surveyed for the 2022 State of Competitive Intelligence Report said that CI is at least somewhat important to their success. Start building a win/loss program. That’s up from 86% in 2020—a handsome increase over the course of just two years. Obviously, this is good news for you, the CI practitioner.

Competitive Intelligence 325

Competitive Intelligence Loss Win Competitive 325

Aqute Intelligence

JANUARY 17, 2024

It’s about understanding your competition and using that knowledge to drive your business forward. 90% of Fortune 500 Companies use competitive intelligence to get a leg up on their industry competitors – proving that all businesses should work to improve their own CI efforts to develop a winning business strategy.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Cooperative Intelligence Blog

AUGUST 26, 2016

I have worked in competitive intelligence for over 25 years and here are some timeless key findings. What Is Competitive intelligence Anyway? Competitive Intelligence is NOT competitor spying. Let Employees Create and Have Access to Customer, Sales & Market Intelligence. Costly move.

Competitive Intelligence 100

Competitive Intelligence Competitive Intelligence Intelligence 100

Aqute Intelligence

AUGUST 30, 2023

Data points from competitive intelligence tools are useful, but this information won’t beat the human touch for gaining nuanced perspectives, anecdotal evidence, and individual insights. Can you shed light on a recent win or loss against our main competitors? Ready to ramp up your competitive intelligence game?

Competitive Intelligence 130

Competitive Intelligence Competitive Sales Intelligence 130

Cooperative Intelligence Blog

DECEMBER 28, 2016

Four of the top 7 competitive intelligence blogs were written in 2009. 2 were competitive intelligence analytic tools, which the other 2 were relationship skills: emotional intelligence; and marketing, R&D and product development relationships. Receive our 6-page Win/Loss Cheat Sheets. See you in 2017.

Competitive Intelligence 100

Competitive Intelligence Competitive Intelligence Intelligence 100

ArchIntel

FEBRUARY 23, 2021

Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitive intelligence who will join its market intelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

NOVEMBER 2, 2021

Adobe announced on Monday that it is currently recruiting a senior manager of competitive intelligence for placement in its offices in Lehi, Utah. The job calls for an individual with the skills to manage multiple DX CI projects including sales support, sales enablement, strategic planning and analysis, and customer win/loss program.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

AUGUST 3, 2021

Computer software company Harness is looking to hire a full-time competitive intelligence manager to join its team in San Francisco, California. Having knowledge in win-loss analysis and data visualization is a plus. The post Harness Posts Job Vacancy for Competitive Intelligence Manager appeared first on ArchIntel™.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Cooperative Intelligence Blog

APRIL 21, 2017

My lesson learned: in competitive intelligence projects, when you can listen to the human voice, especially the company’s CEO, do so. Learn more about competitive intelligence. Win/Loss Analysis book ; Amazon link to Win/Loss Analysis book. Connect on LinkedIn Connect on Twitter.

Competitive Intelligence 100

Competitive Intelligence Competitive Intelligence Intelligence 100

Aqute Intelligence

APRIL 13, 2023

Even if it turns out that a competitor’s website does not give you some of the above highly useful information, you can’t not check – just imagine the loss of credibility if you analyze a competitor and your audience found out you had not checked the competitor’s website. Examples: SEC search , Annual Reports 3.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

FedSavvy

NOVEMBER 10, 2020

FY2021 is upon us so this is as good a time as any to recap some of the wins and losses that ended FY2020. This is a heavy loss for HII, who inherited this contract from acquisition of Camber. USAF takeaway: SAIC successfully wrested the U.S. Air Force Modeling and Simulation Support Services ( AFMS3 ) 2.0

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Loss Win Intelligence Intelligence 130

Cooperative Intelligence Blog

JUNE 29, 2016

In May, I was honored to give a Win/Loss analysis webinar, as part of the competitive intelligence #IntelCollab series facilitated by Craig Fleisher, Chief Learning Officer at Aurora WDC. You can view the slides and listen to the webinar entitled: Win/Loss Analysis Captures and Keeps New Business.

Loss 100

Loss Win Analysis Competitive Intelligence 100

Primary Intelligence

NOVEMBER 24, 2021

Win loss analysis has helped many marketers better understand their buyers. As a marketing leader, there are many ways you can use your win loss insights including: Strategic Direction in Marketing Efforts. Find answers to your burning questions around why you win and lose through win loss analysis.

Loss 104

Loss Win Analysis Marketing 104

Netbasequid

JUNE 8, 2021

Here, we’ll examine how product preferences are revealed using competitive intelligence. Your product’s competitive positioning. Messaging must-haves revealed by competitive intelligence. The competitive intelligence you gain from it gives you traction to adjust and hit the sweet spot with your products.

Competitive Intelligence 98

Competitive Intelligence Competitive Intelligence Intelligence 98

Primary Intelligence

MARCH 7, 2023

When running Win-Loss Analysis or a voice of the customer program, you must be able to show the value and impact of your program to executives and key stakeholders. Win-Loss KPIs that measure application: Win-loss analysis and voice of the customer programs are meant to drive results and increase revenue.

Loss 104

Loss Win Analysis Competitive Intelligence 104

Primary Intelligence

DECEMBER 8, 2021

Most often when people think of win loss analysis, they think of the sales process. But win loss analysis has tremendous benefits on the customer success side of a buyer’s journey. Customer experience can benefit from win loss insights in the following ways: Aligning Sales Promises and Delivery.

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Loss Win Analysis Sales 104

FedSavvy

JULY 12, 2021

This post is a follow-up of our November 2020 blog , which highlighted some of the major wins and losses at the end of FY2020. Take note of what these wins may mean for your competition, including how they impact competitor standings in certain agencies and the success stories they can leverage for future bids.

Win 130

Win Loss Counterintelligence Security 130

ArchIntel

JUNE 2, 2021

There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. Another example is the groupings framework.

Analysis 188

Analysis Competitive Competitive Landscape Competitive Intelligence 188

FedSavvy

JULY 13, 2022

Peraton’s win at ODNI highlights its longstanding relationship with this customer and strengths in providing data analysis and intelligence integration in a classified environment. GDIT’s win at the EPA is important to make up for losses elsewhere in the areas of enterprise IT and cloud computing.

Win 130

Win Loss Data Analysis Analysis 130

Crayon

MARCH 18, 2022

In this post—which expands on the material from our previous competitive pricing post—we’ll run through a conceptual overview of penetration pricing, take a quick detour through two of its cousins (loss leader and predatory pricing), and then take a deep dive into a real-world example of penetration pricing in action.

IT 325

IT Loss Competitive Marketing 325

Cooperative Intelligence Blog

JULY 28, 2016

Earlier this year, I was honored to give a Win Loss analysis webinar, as part of the competitive intelligence #IntelCollab series facilitated by Craig Fleisher, Chief Learning Officer at Aurora WDC. You can view the slides and listen to the webinar entitled: Win/Loss Analysis Captures and Keeps New Business.

Loss 100

Loss Win Analysis Business 100

Primary Intelligence

JANUARY 19, 2022

However, according to a study by Gartner, sellers will often blame their losses on pricing and feature issues, or claim it as an accident and credit their wins to their own heroics. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer. Competitive Intelligence.

Sales 160

Sales Battlecard Win Loss 160

Cooperative Intelligence Blog

MARCH 21, 2016

How flexible are you in competitive intelligence and Win/Loss analysis? Flexibility in Win/Loss Interviews. In Win/Loss interviews, I like to research who I’ll be speaking to, and usually can find something about them from the sales team and social media, especially on LinkedIn. Competitive Intelligence Collection.

Loss 100

Loss Win Competitive Intelligence Analysis 100

Primary Intelligence

JUNE 23, 2021

The adage of “garbage in, garbage out” is applicable for any competitive intelligence, and that includes battlecards. Although third-party sources are helpful, the best source for b2b-based competitive battlecards is your buyers. Best practices that are proven to create a competitive advantage. Keep it simple.

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Battlecard Sales Win Loss 136

mention

AUGUST 2, 2024

Loss Leader and Promotional Pricing Techniques Loss Leader Pricing : This technique involves pricing one or more products at a loss to attract customers and increase sales of other higher-margin items. For example, a supermarket might sell bread at a loss but gain overall profits from increased store traffic.

Analysis 147

Analysis Competitive Marketing Marketing 147

ArchIntel

MARCH 10, 2021

In a marketplace that has suddenly been made more fertile by crisis, it will be up to each cybersecurity company’s competitive intelligence professionals to generate the insights needed to give them the distinct advantage. For more than a year, he developed and executed competitive strategies for the company’s security business.

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Competitive Intelligence Profiling Loss Competitive 104