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Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence? Let’s break down the different kinds.
In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand. Competitor Analysis : Analyze publicly available financial data from competitors to create a SWOT analysis and estima te market shares.
Step 2: Gather intelligence Collect comprehensive data on your identified competitors. Use various sources to ensure you have a well-rounded understanding of your direct competition. You can also leverage competitiveintelligence services. An accurate, concise competitive analysis report can be invaluable to salespeople.
Rival IQ ’s competitiveintelligence does a great job of helping brands visualize performance between brands. Everything can be improved; use what you’ve learned and apply it to your strategy. The post What Brands Learn from a Social Media Audit appeared first on NetBase Quid.
Contify, the AI-enabled market and competitiveintelligence solution for enterprises, has enhanced its offering with the launch of fully customisable portals to organise intelligence into separate modules for teams serving different functions and business verticals. About Contify.
CompetitiveIntelligence (CI) gives sales teams critical information surrounding competitors, markets, and customers, which are all key factors when making strategic decisions. Tableau, PowerBI) or decks that take a deep dive into the intelligence and are executive presentation ready. Empower Teams to Act on Intelligence.
SCIP Insights Leveraging GenAI for CompetitiveIntelligence In the rapidly changing business landscape, companies must continuously innovate to maintain a competitive edge. Traditional methods of competitiveintelligence (CI) are being enhanced by cutting-edge technologies, with Generative AI (GenAI) leading the transformation.
With the aid of increasingly sophisticated technology embracing AI /machine learning and human intelligence, organisations can now use technology to gain actionable insights and minimise the chance of surprise. Cultural intelligence (C) From SWOT to TOWS. insurance premium citing “cost” as an excuse?
Companies can use SWOT analysis to assess their strengths, weaknesses, opportunities, and threats compared to the competition. Balancing CompetitiveIntelligence and Innovation Competitiveintelligence involves knowing what competitors do. It helps in setting competitive prices.
Through testing and training, we used our learnings to step up to the level of functionality within AlphaSense. Over the summer, we extended this feature’s functionality for additional use cases including company SWOT analysis and competitive landscaping, and applied it to content sets like Expert Interviews.
Below, we’ll discuss the importance of a competitive analysis, how to conduct one, and how Owler supports businesses with in-depth, data-backed competitiveintelligence. Learn How to Best Deploy Your Resources as a Company: In-depth market research pinpoints differentiators between you and your competitors' business strategies.
In our exclusive interview with Jørgen Vig Knudstorp , Executive Chairman and former CEO of LEGO, we learn some of his key lessons on strategic planning and turning around growth for emerging companies. One critical insight for businesses is understanding how to pivot when a business falters—something the company LEGO is well-versed in.
Established competitor analysis frameworks include: SWOT Analysis – An analysis of your competitors’ strengths, weaknesses, opportunities, and threats. Conduct a SWOT Analysis This next step involves identifying and analyzing the strengths, weaknesses, opportunities, and threats for areas of your business or your competitor’s.
Organizations often use software and platforms such as Owler Pro to learn more about their industry. For example, marketers may use newfound data to optimize marketing strategies for a competitive edge, learn more about their audience, and define key performance indicators (KPIs) to improve activities in a market segment.
This is our third blog of the widely used SWOT (strengths, weaknesses, opportunities and threats) analysis to assess the value of Win/Loss analysis. For example, you can learn how prospects find your company. What is your company’s SWOT analysis for a Win/Loss program? Learn more about competitiveintelligence.
As market cap consolidates to fewer stocks and new geopolitical factors arise, gathering insightful and timely competitiveintelligence (CI) becomes that much more difficult. Below, learn how to implement a successful CI strategy at your organization. Why Do You Need CompetitiveIntelligence?
As market cap consolidates to fewer stocks and new geopolitical factors arise, gathering insightful and timely competitiveintelligence (CI) becomes that much more difficult. Below, learn how to implement a successful CI strategy at your organization. Why Do You Need CompetitiveIntelligence?
From the Search Summaries module, powered by our Smart Summaries generative AI technology , I can immediately learn about Libre’s role in Abbott’s overall strategy. Much of this involves gaining a deeper understanding of the competitive landscape—each player’s relative strengths and weaknesses, as well as customer and investor sentiment.
Carry out a SWOT analysis. The final step in carrying out a competitive market analysis is taking everything you’ve learned and using it to do a SWOT analysis. SWOT stands for strengths, weaknesses, opportunities and threats. You should also carry out a SWOT analysis for your own brand.
Carry out a SWOT analysis. The final step in carrying out a competitive market analysis is taking everything you’ve learned and using it to do a SWOT analysis. SWOT stands for strengths, weaknesses, opportunities and threats. You should also carry out a SWOT analysis for your own brand.
Calculate the return on investment (ROI) of your market intelligence by using our ROI calculator. Learn how to outperform competitors without the costs of a traditional expert network in our whitepaper, The Expert Insights Flywheel: Maximize Return on Your Time.
Contact the AlphaSense team to learn more. Best For: Klue is best suited for mid-sized to large organizations that need a robust solution for gathering and analyzing competitiveintelligence across various departments, including sales, marketing, and product management.
If the solution is equipped with AI or genAI, it can understand the context of a query, recognize synonyms, and even learn from user behavior over time to provide more accurate and personalized results. Enterprise search often goes far beyond traditional keyword-based searches.
Corporate teams use it to maintain ongoing market and competitiveintelligence. Using the Four Perspectives: An Example The best way to conduct deep market analysis that includes the four perspectives is to use a market intelligence tool that offers leading research content in a centralized platform.
With Smart Summaries, you can glean instant earnings insights—reducing time spent on research during earnings season, quickly capture company outlook, and generate an expert-approved SWOT analysis straight from former competitors, partners, and employees.
SCIP Insights How to Optimize CompetitiveIntelligence Research During Earnings Season Competitiveintelligence (CI) is playing an increasingly crucial role in corporate decision-making. But gaining a competitive edge means never missing critical insights—a difficult and time-consuming feat.
Our suite of tools currently includes: Smart Summaries This feature allows you to glean instant earnings insights (reducing time spent on research during earnings season), quickly capture company outlook, and generate an expert-approved SWOT analysis straight from former competitors, partners, and employees.
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