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Competitive Intelligence Spotlight #27: Dorothy Koch, Head of Business Research and Competitive Intelligence with Sagacity Operations Solutions

ArchIntel

Dorothy Koch , head of Business Research and Competitive Intelligence with Sagacity Operations Solutions , recently spoke with ArchIntel regarding how competitive intelligence and analysis has driven the commercial sector. Competitive intelligence also enables you to engage with your customer and promote your product.”.

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Competitive Intelligence Spotlight: Smriti Singh

Evalueserve

Evalueserve’s “Competitive Intelligence Spotlight” series puts different competitive intelligence (CI) professionals in the limelight to share their experiences and unique perspectives. EVS: Within Competitive Intelligence, what drove you to focus on sales?

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10 competitive intelligence KPI's you need to track

WideNARROW

As a competitive intelligence professional, keeping track of your competitive intelligence KPIs is essential. By tracking key performance indicators (KPIs), you can gain a competitive edge by understanding what strategies and tactics your rivals are using, as well as identifying potential opportunities and threats.

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Competitive Intelligence Analytics

Fuld

Competitive Intelligence Analytics. Track and stay ahead of your competition through automated KPI and news feeds visualized in dynamic dashboards. The post Competitive Intelligence Analytics appeared first on Fuld & Co. Company-specific data. Industry-specific metrics.

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Create an Effective Sales Enablement Strategy in Seven Steps

ArchIntel

Conor Bond , a content marketing and search engine optimization specialist at software-driven competitive intelligence platform Crayon, has written a seven-step guide to developing an effective sales enablement strategy. This means that the team must not have many product marketers, demand generation marketers or content marketers.

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Challenges in Competitive Intelligence and Best Practices to overcome them

Markets and Markets

Creating a competitive intelligence (CI) plan can be daunting, even for experienced CI professionals. Gathering all the competitive data you need on time. Based on your company goals, one or multiple KPIs can be chosen to measure the impact that your CI program has. Every task comes with its own set of challenges.

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What is Competitive Market Intelligence and Why Do I Need It?

Netbasequid

From emerging trends within your category, to emerging crisis you may be facing – market intelligence can guide your brand to success, help you avoid pitfalls and keep your brand’s feet firmly planted on solid ground. Market intelligence provides deep KPI analysis, comparing things like mentions, posts, net sentiment and more.