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On Sunday, after walking my dogs, I sat down to write this blog post, and the first thought that popped into my head was: Sauron, the omnipotent oligarch, the malevolent maelstrom, evil incarnate… would be really good at marketintelligence. Marketintelligence encompasses any and all industry-related information.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
Attempting to grow your business without marketintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of marketintelligence. What is marketintelligence?
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitiveintelligence who will join its marketintelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.
Attempting to grow your business without marketingintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of marketintelligence. billion in 2020 to $33.3
Mailchimp, a marketing platform provider headquartered in Atlanta, Georgia, is looking to hire a full-time marketintelligence manager. Candidates are also expected to have prior experience working for a technology company or knowledge of the technology/software-as-a-service industry. ArchIntel™ -.
Quadrant Knowledge Solutions (QKS) has announced AlphaSense as a market-leading vendor in the 2022 SPARK Matrix analysis of the global Market and CompetitiveIntelligencemarket. AlphaSense received market-leading scores across both categories. . Not yet an AlphaSense customer? Request a free trial.
We’ve been leading the way in unlocking the unprecedented potential for genAI to completely transform marketintelligence. Understanding the Nuance: For more than a decade, we have been training our AI search engine to understand the unique conceptual and linguistic nuances of marketintelligence.
5 Emerging Trends in CompetitiveIntelligence. CompetitiveIntelligence is nothing new to businesses and its importance in business function and decisions is increasing year to year. . It can be difficult to identify the trends in competitiveintelligence. . WEBINAR: Industry Knowledge & AI.
When sales teams adapt lead intelligence to selling strategies, they gain better perspectives of ideal target customers. Today we’re covering how sales teams can benefit from both sales and marketintelligence along the buyer’s journey. What is Sales Intelligence? What is MarketIntelligence?
Quicken Loans is recruiting a marketintelligence director, who will be placed at the company’s Michigan offices but will also work remotely. QL expressed a preference for those who possess applied knowledge in data privacy practices and policies. ArchIntel™ -.
Rural America’s Intelligence Service for Exporters is sponsoring an online event that seeks to supply small American entrepreneurs aspiring to take their products overseas with the critical knowledge they need to do business in a whole new marketplace. RAISE, an office under the U.S.
Everything you use to monitor your brand can be used to build a competitive analysis for a robust knowledge of the competitive factors your brand is up against. This is one of the hallmarks of competitiveintelligence , as it lends context to how your competitors are operating.
CompetitiveIntelligence: An Overview. All businesses want a competitive edge. The rate of business competition is increasing and disruption is happening at a faster pace than ever before. Elements of CompetitiveIntelligence. Similarly, advisory firms provide knowledge-based services and recommendations.
At Primary Intelligence, we classify “the sales experience” as the interaction between sellers and buyers during a decision-making period. Knowledge of Industry. Product Knowledge. CompetitiveIntelligence. Conversational Intelligence Tools. Go-to-MarketIntelligence Tools. Building Trust.
The competitive strategies every company should know Gaining a competitive edge requires extracting high-value intelligence about your competitors and the markets you operate in. Key Takeaways: What is competitiveintelligence? Develop strategies to integrate diverse information into actionable intelligence.
Competitiveintelligence requires you to embrace the competitive landscape and create strategies to combat your competitors. How do you find the right competitiveintelligence tools to help you beat your competitors? How do you find the right competitiveintelligence tools to help you beat your competitors? .
What is CompetitiveIntelligence? Competitiveintelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Marketintelligence is information about the market itself, not your specific positioning.
Contify will be the silver sponsor of the competitiveintelligence event , IntelliCon 2020. Contify, the AI-enabled market and competitiveintelligence solution s provider, has announced that they are a silver sponsor at the SCIP IntelliCon 2020. Winners will be notified through email after the event.
the competitiveintelligence firm specialized in providing life insurance and annuity product data to the industry, today announced Victoria L. Her experience, judgment, and values have strengthened the Wink team,” said Moore, Chairwoman and CEO of both Wink and Moore MarketIntelligence. NAMES NEW PRESIDENT.
With information changing and updating every minute, there’s no secret that knowledge is critical for business. Previously, competitiveintelligence analysts were serving specific teams, mainly Sales. To ensure this, effective distribution of competitiveintelligence is imperative. The Ultimate Guide to. .
this year, competition in the construction sectors is also expected to scale new heights. It is up to the competitiveintelligence professionals in each company to provide the insights to ensure that their firms do not miss out on the projected expansion. Dave Smith VP of Competitive Intel Martin Marietta.
Businesses are increasingly focused on data-driven decisions as the competitive landscape only grows within each industry. CompetitiveIntelligence brings value for businesses by providing data to drive decisions based on sector, competitor, sales, and a plethora of other business elements. Source: PwC ). Source: Forbes ).
Contify leverages its CompetitiveIntelligence Solution to generate actionable insights. As part of the engagement, Contify, a leading marketintelligence company, tailored a customized competitiveintelligence solution to: 1. Track the firm’s product segments with a focus on any new products and services.
To capture these opportunities, the insights provided by each energy company’s competitiveintelligence executive will be of paramount importance. Executive Profile: Trista Ristvedt, Senior Competitive Analysis Program Manager at Tennessee Valley Authority. Derek Mauzy Market Intel Director Reliant.
And then there is the competition from other telecom companies as well as industrial solution providers working on their own IoT offerings. In light of such challenges, telecommunication companies would benefit from the services of competitiveintelligence experts. Angelique Sabin Marketing Strategy Head T-Mobile.
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitiveintelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.
Competitiveintelligence software equips businesses with the tools and insights to navigate a highly competitivemarket. By leveraging comprehensive data and actionable intelligence about competitors, companies can make well-informed decisions, anticipate market trends, and gain a competitive edge.
The webinar was hosted by Contify, a leading competitiveintelligence company. The webinar focused on the evolving nature of competitivemarketintelligence and provided an essential guide to business professionals for augmenting growth with the integration of ‘Primary and Secondary’ intelligence advantage.
What Is MarketingIntelligence? Marketingintelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketingintelligence is vital to organizations because it deepens their market understanding.
Intelligence collection is a cornerstone of the intelligence analysis process. This is as important in market and competitiveintelligence as it is in the Intelligence Community. This blog will expand upon fundamentals of the collection aspect of intelligence analysis. How to approach collection.
Lower mortgage rates, limited inventory, and government protection against forbearance and foreclosure on mortgage payments all serve to support a rebound in the construction market. Optimism runs high for the construction sector but the risks driven by uncertainties in the market cannot be discounted.
A competitor analysis report systematically evaluates both your direct and indirect competitors across various dimensions, such as product offerings, market positioning, pricing, and sales tactics. A well-written competitor analysis report is your gateway to using the competitiveintelligence tools most efficiently.
In our 2023 State of Gen AI & MarketIntelligence report —which surveyed 500-plus professionals across various industries including Corporate Development, Corporate Strategy, CompetitiveIntelligence—a vast majority (over 80%) of respondents plan to leverage genAI tools in their research this coming year.
The right to challenge assumptions (A) An internal market analyst should be expected to challenge internal assumptions that are not robust. The analyst should be drawing on a variety of both primary and secondary intelligence. A source of current intelligence to find new alliances, new partnerships, innovations, and new opportunities.
Mary and BOND were particularly excited about how we first built a platform to give an information edge to the world’s top hedge funds, and had successfully broadened adoption across the corporate world, delivering powerful marketintelligence to knowledge professionals across all sectors of the economy.
Each telco is expected to fully mobilize its competitiveintelligence executives to help capture this wave of opportunities in 2021 and beyond. Executive Profile: Mellie Chow, Executive Director – CompetitiveIntelligence and Strategy at Comcast. These are the profiles of some of those executives.
The post MarketIntelligence – Insights For You to Be Smarter, Faster & More Competitive appeared first on M-Brain - Market & CompetitiveIntelligence Solutions.
Why is marketintelligence important? Marketintelligence is important for any company – whether that company is seeking growth or just working to maintain share. Markets are dynamic and any number of asymmetric and unknown forces can be at play. What is the best route to market?
The strategic use of data, market insights, and competitive analysis has enabled businesses to innovate more effectively, ensuring not only survival but also scalability in an increasingly complex global market. This is where intelligence plays a pivotal role.
KOLs are influencers whose credibility comes from their vast knowledge and experience in a specific industry. We used a smidge of competitiveintelligence magic (contextual analysis) to locate top KOLs in the cryptocurrency space beyond Elon Musk, who captures our top spot. Either way, Dogecoin’s total market cap is up to $8.2B
MarketIntelligence Understanding market trends is vital for staying competitive. The right media monitoring software can help you gather this competitiveintelligence effectively. Campaign Performance Evaluating the effectiveness of your marketing campaigns is essential.
Building a strong foundation in both areas will provide your organization with superior marketingintelligence which can pave the way to developing more relevant marketing strategies, improving performance, or knowing whether investment in a new market, product or service is a viable proposition.
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