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Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.
Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitiveintelligence, how to draft competitiveintelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
It seems straightforward: gather the data, analyze the data, and share an informed story about what the data suggests is likely to happen with your executives.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
Competitiveintelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitiveintelligence tool, and no competitiveintelligenceresearch is complete without it.
The telecom sector is as competitive as it gets. It helps to look at your own data, but with the help of marketresearch companies for telecom, you can also get to know all the external factors. That means telecom companies today, need to know exactly what consumers want, tomorrow.
.” — Precedence Research. LEO Pharma has put the word out that it is on the hunt for its next associate director for marketresearch and competitiveintelligence for its operations in the United States. commercial team to develop an annual marketresearch plan and to draw up a budget for it.
The platform offers a unique and untapped goldmine of marketresearch. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. This is beneficial for research as it encourages more open-ended discussion.
From the surge in electric vehicles, to the long awaited self-driving ones, and the evolving consumer expectations around mobility, automotive businesses need to know exactly what the market wants to stay competitive, or they’ll lose the race. They need deep, actionable insights backed by solid research.
Every now and then, we publish a list of competitiveintelligence companies. Our criteria include that competitiveintelligence has to be their primary, or at least significant, focus. Other agencies graze the edges of competitiveintelligence, but it's not their main service.
Remember the days when TV ads and billboards measured marketing success? Today, it’s all about Share of Voice (SOV) and Share of Market (SOM). In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand.
Delfi Diagnostics is recruiting a competitiveintelligence and marketresearch senior manager for placement in its offices in Palo Alto, California. The post Delfi Diagnostics Seeks CompetitiveIntelligence and MarketResearch Senior Manager appeared first on ArchIntel™.
Unleashing the power of sales as CI agents When it comes to competitor analysis and marketresearch, we often overlook the closest source of first-hand competitor insights – our own sales teams. While your sales team is out there on the field, uncovering insights and digging up intelligence, remember – you're not in this alone.
Telecommunications company Verizon has announced an opening for the role of competitiveintelligencemarketing manager based in Ausburn, Virginia. The minimum requirements for the role include a bachelor’s degree and at least six years of experience in the fields of marketresearch and competitive insights.
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitiveintelligence who will join its marketintelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.
Modern businesses have adopted agile marketresearch as an answer to the dynamic environment in which they operate. What does this mean; how is it different from traditional marketresearch; and why should you do it? What Is Agile MarketResearch? These are the benefits of agile research.
Search and content intelligence platform provider Conductor has announced an opening for the role of competitiveintelligence analyst to join its marketing team in New York. The post Conductor Hiring CompetitiveIntelligence Analyst Focused on Product Marketing appeared first on ArchIntel™.
Dorothy Koch , head of Business Research and CompetitiveIntelligence with Sagacity Operations Solutions , recently spoke with ArchIntel regarding how competitiveintelligence and analysis has driven the commercial sector. ArchIntel: How do you measure success within competitiveintelligence? . “It’s
Sysco Corporation is seeking to hire a senior manager of customer and competitiveintelligence for assignment in its U.S. Sysco’s next hiree will be counted upon to develop a customer planning approach that blends insights gleaned by the market, customer and competitiveintelligence teams. ArchIntel™ -.
A good competitor research project will use many sources to collect as much information as possible about the target competitor. Most of what they say may seem like soft marketing content, but they can provide highly relevant information: Pricing : Software companies often provide some indication pricing on their website.
The decline was due mainly to the rise of foreign competition. To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitiveintelligence professionals. Her career is also focused on marketing , team-building and market analysis.
And this understanding is made possible with a marketresearch report. We are going to cover the bases of what a marketresearch report is and how to prepare one that will set you on the road to success. What Is a MarketResearch Report? Types of MarketResearch. Let’s begin!
Contify, the AI-enabled market and competitiveintelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help marketresearch firms deliver their research and insights to their clients through Contify’s Market and CompetitiveIntelligence Platform.
Here, we’ll examine how product preferences are revealed using competitiveintelligence. Your product’s competitive positioning. Messaging must-haves revealed by competitiveintelligence. The competitiveintelligence you gain from it gives you traction to adjust and hit the sweet spot with your products.
Filling your coffers with consumer, competitive and marketintelligence pulls back the curtains and opens the windows breathing new life into the way you do business. And these 10 marketresearch trends in 2021 are bound to do just that. How MarketResearch Tools Have Evolved.
By taking a more proactive—rather than reactive—approach to research, organizations can leverage better-informed strategies to stay ahead of their competitors. Yet, this was the status quo for pharmaceutical and healthcare companies until the advent of technologically advanced marketintelligence platforms.
Ryan Tohill is currently an associate director of global competitiveintelligence for dermatology and rheumatology at The Janssen Pharmaceutical Companies of Johnson & Johnson, based in Horsham, Pennsylvania. He even shared in his LinkedIn account the latest development in J&J’s efforts to get the U.S.
Voya Financial announced that it is currently seeking the services of a senior marketresearch analyst to provide strategic input for its businesses. Voya said applicants must have a “robust academic track record” that revolves around marketing, marketresearch, economics, mathematics, statistics and behavioral sciences.
Here, we’ll explore how to stand out in your category with our handbook to competitiveintelligence strategies for your business. Specifically, we’ll break down the topic with a focus on: Defining competitiveintelligence. Why competitiveintelligenceresearch is essential for businesses.
Raven Industries has posted a job opening on LinkedIn for a marketresearch analyst position based in its office in Sioux Falls, South Dakota. The successful candidate will be tasked with performing marketing-related tasks and research in line with the company’s marketing plans and divisional strategic objectives.
There’s no denying the importance of having a competitiveintelligence (CI) platform in the “New Normal”. With the variety of competitiveintelligence (CI) platforms and solutions available, almost every need is filled, whether it is marketresearch, competitive landscaping, trend analysis, customer insights, or anything in between.
This means they must keep track of technological advancements, evolving consumer behaviors, and competitiveintelligence. And it is no longer merely advantageous but essential for survival to embrace sophisticated techniques for gathering real-time business intelligence. It’s a lot to manage. billion U.S.
Facebook is seeking a product marketingresearcher for its Spark AR platform , a studio built for creating intuitive and customizable augmented reality experiences in Instagram stories and reels, among other things. Preference will be given to those with experience in creator ecosystems or developer marketing. ArchIntel™ -.
When it comes to understanding your industry and the competitive environment within it, data analytics and social listening tools are your best defense against a crowded market. This is one of the hallmarks of competitiveintelligence , as it lends context to how your competitors are operating. Time is money.
Toshiba Global Commerce Solutions is currently recruiting a marketresearch analyst for placement at its offices in Durham City, North Carolina. This will be made possible by collecting customer and competitor intelligence from public information as well as third-party sources. ArchIntel™ -.
The platform offers a unique and untapped goldmine of marketresearch. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. This is beneficial for research as it encourages more open-ended discussion.
SaaS Magazine Prestigious ‘SaaS 1000’ honors Contify, a competitiveintelligence company, for its fast growth. Contify, a pioneer in AI-enabled market and competitiveintelligence solutions has been recognized as one of the world’s fastest-growing SaaS companies in the 2020 SaaS 1000 List. About Saas Mag.
Brand awareness is about more than just being known. It's about being the first to come to mind when someone needs what you offer. And in a way that makes that person smile.
On the shelves, you see a row of possible choices, but divert your eyes to the price tags, and that’s where the influence of competitive based pricing begins. Every brand needs some sort of competitive pricing strategy. The potential issue with value based pricing is that the level of research and understanding needs to be exhaustive.
The competitive strategies every company should know Gaining a competitive edge requires extracting high-value intelligence about your competitors and the markets you operate in. Key Takeaways: What is competitiveintelligence? Develop strategies to integrate diverse information into actionable intelligence.
There’s a wealth of consumer insight and marketintelligence out there, and text categorization helps us capture it – and make sense of it all – using artificial intelligence (AI). The global revenue from the NLP market was $3 billion in 2017 and is predicted to increase 14-fold to $43 billion in 2025.
Wealth management and investment firms’ acquisition, upsell and retention marketing efforts are impeded by the quality, breadth and reach of current third-party data options with limited availability of research on consumer intent to switch, competitiveintelligence, consumer behavior and preferences and investment trends (i.e.,
And a competitive comparison is a vital part of your company’s benchmarking efforts to stay a few steps ahead here. What does a competitive analysis offer and why does a brand need it? Tracking your competition can provide an expansive real-time view into how your competition is perceived by both consumers and media.
Contify’s competitiveintelligence solution automates intelligence reports for a competitiveintelligence company. As part of the engagement, Contify customized its AI-enabled market and competitiveintelligence platform to deploy a custom competitiveintelligence solution for the competitiveintelligence company.
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