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Gathering competitiveintelligence is a challenge. A consistent stream of sound competitive data—i.e., By the time you’re done reading, you’ll have an answer to each of the following: Why is gathering competitiveintelligence difficult? What needs to be done before gathering competitiveintelligence?
For those who conduct competitiveintelligence, gathering insights in a timely manner can be an enormous struggle. On any given day, there may be hundreds — if not thousands — of signals generated across your competitive landscape. Today, we’re going to walk through 10 such examples.
At this point, you’ve got a strong grasp on competitiveintelligence (CI). If you’re really on your game, you might even be proficient in the analysis of competitiveintelligence. You know what it is, why it’s important, and how to gather it. That’s awesome. But, wait — digestible materials that who can use?”.
For the competitiveintelligence (CI) professionals out there, how are you adjusting your CI program plans? How are you prioritizing the many ways you can support competitive strategies across the company? A lot has happened in 2020 that has impacted businesses across the globe and changed how many of us run our businesses.
As a competitiveintelligence analyst , you know how difficult it is to be successful without the support of sophisticated technology. The amount of data you have to deal with on a daily basis is simply unfathomable and continues to grow at an ever-faster pace.
In the competitiveintelligence (CI) process, one of the most important aspects is building an effective CI deliverable that decision makers can act upon.
If you’re setting out to build your own CompetitiveIntelligence (CI) function, it can be difficult to know where to start. But with so much complexity to navigate in almost every industry, having a high-performing CI team is one of the keys to success.
When the conversation turns to competitiveintelligence, there are a few common refrains I hear: “I wish we were doing CI more consistently, but we just don’t have the time.”. I’m so bad at keeping up with our competitive intel. It’s been ages since I’ve really sat down and looked at it.”.
Crayon's CompetitiveIntelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ST: Think & Curate Intelligence is a sprouting initiative started by myself.
Welcome to our CompetitiveIntelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitiveintelligence software tools.
Welcome to our CompetitiveIntelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitiveintelligence software tools.
Crayon's CompetitiveIntelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ED: To start, tell me a little bit about Kira Systems and your role at the company.
We might take it for granted, but music is such an important part of life: listening to your favorite tracks can put a spring in your step, improve your overall mood, and generally make life seem that little bit better. And for many of us, listening to music is an important part of getting work done.
Welcome to our CompetitiveIntelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitiveintelligence software tools.
CompetitiveIntelligence sounds sexy. It’s strategic. Or it can be. It’s weighty. Huge books are written about it. It’s valuable. Careers are made on it.
Bill is Head of Market Intelligence (MI) at HERE Technologies. in market and competitiveintelligence leader roles. The following post was written by Bill Strugger. HERE provides insights on the location and movement of things – be it cars, goods or people. HERE has 10,000 employees and is HQ in Amsterdam.
How CompetitiveIntelligence helped transform a British icon This article explains How CompetitiveIntelligence helped transform a British icon. The post How CompetitiveIntelligence helped transform a British icon appeared first on Octopus CompetitiveIntelligence.
We all know your stakeholders can benefit from competitiveintelligence , but let’s talk about the real problem: They have so many places to look for information that, rather than looking, they’ll often just ask a colleague a question instead. Customer Success. Product managers. Product marketers. Content marketers. Recruiters.
This article is a part of our competitor intelligence resource center. Visit the complete competitor intelligence resource center for more content like this. Without an ongoing growth investment, it is easy to fall into a cycle of using the same tools and approaching CompetitiveIntelligence (CI) in the same way.
This article is a part of our competitor intelligence resource center. Visit the complete competitor intelligence resource center for more content like this. Conducting effective market and competitiveintelligence (M/CI) is no easy feat: it demands high-quality data, sophisticated software, and an expert team.
CompetitiveIntelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitiveintelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business.
What's CompetitiveIntelligence got to do with Situational Awareness? This article discusses what's CompetitiveIntelligence got to do with Situational Awareness? The post What’s CompetitiveIntelligence got to do with Situational Awareness? appeared first on Octopus CompetitiveIntelligence.
In this post—which expands on some of the material from our competitive pricing post —we’ll dive into what prestige pricing actually is and why it’s so powerful, before taking a closer look at three brands employing it to great effect. Q: How much is a product worth? A: Whatever people will pay for it. Today, we’re focusing on the latter.
When it comes to competitiveintelligence, starting somewhere often translates to new hire orientation. Creating a culture of CI can feel like training for a marathon. It requires serious dedication and repetition (So. And for most, running 26.2 miles doesn’t happen on the first day.
As the folks here at Crayon combed through the results of our 2021 State of CompetitiveIntelligence Report , an exciting theme jumped out at us: Competitiveintelligence (CI) programs are growing, they’re growing fast, and they’re more important to their organizations than ever before.
As competitiveintelligence professionals, we can learn a lot from history. Our work–tracking, synthesizing, and communicating critical competitive information–is new. Sometimes it pays to be the new kid on the block. Every few years it seems as if there is a hot new role that catches like wildfire in organizations of all sizes.
Beth Goode , director of CompetitiveIntelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a CompetitiveIntelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.
There are five big factors that affect the efficiency of a company’s competitiveintelligence team, according to Peter Grimm , president of Cipher Consulting. The Cipher chief discussed the five factors that drive efficiency in competitiveintelligence. The first factor is the competitiveintelligence team’s location.
This article explains how CompetitiveIntelligence helped a software provider better understand their competitive environment. The post How CompetitiveIntelligence Helped a Software Provider Better Understand Their Competitive Environment appeared first on Octopus CompetitiveIntelligence.
Let’s discuss the best ways to use competitiveintelligence in today’s market. However, monitoring your competition’s marketing strategies and how they perform is just as important. . In this article, we will talk about what competitiveintelligence is, how to gather it, and how to use it to your own advantage.
Mining for valuable competitiveintelligence may entail the commitment of substantial resources. The post How to Use CompetitiveIntelligence to the Fullest appeared first on ArchIntel™. ArchIntel™ -. The author offers a checklist that can serve to guide entrepreneurs through their CI gathering journey.
Today we ask Octopus’s Graeme Dixon which CompetitiveIntelligence productivity tools do we use. All are not specifically CompetitiveIntelligence related, and everyone can use them. The post Which CompetitiveIntelligence Productivity Tools do we Use? Notes, pics, Read More.
According to Ranola, competitive intel allows companies to know how their brand is perceived relative to the competition. With competitive intel, companies can locate other brands’ influencers who can help them reach their target audience.
The post Using CompetitiveIntelligence to Move the Company Ahead appeared first on ArchIntel™. Good CI also says much about what the customer really wants and is, therefore, very useful in keeping existing clients satisfied. “If
Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitiveintelligence, how to draft competitiveintelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
Octopus Intelligence reveals in its website how it helped such a company, an iconic British fashion brand, identify weaknesses in its age-old way of conducting business and win back the market share it lost to competitors. Even the most established brands are not immune to disruptions in an ever-evolving global marketplace.
And creativity is key when you’re trying to differentiate your brand from the competition. And creativity is key when you’re trying to differentiate your brand from the competition. A brand promise is the distillation of your company’s unique features, benefits, strengths, and characteristics.
CompetitiveIntelligence for all - A pipe dream or a possibility? The post CompetitiveIntelligence for all – A pipe dream or a possibility? appeared first on Octopus CompetitiveIntelligence. It is a great honour for us to present a guest article by Chris West of Counteraction.
As AI transforms product marketing, sales enablement and competitiveintelligence (among everything else), there's new tools and technologies popping up constantly. It's difficult to keep up with what AI tools product marketers should invest in for their go-to-market efforts.
This post asks what is CompetitiveIntelligence in the real world? It offers an eight step process to understand how to do CompetitiveIntelligence. Here at Octopus Intelligence, we have many philosophies. The post What is CompetitiveIntelligence in The Real World?
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