This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Salesenablement statistics are useful for a number of reasons. Maybe you’re building a business case for the formalization of a salesenablement strategy and looking for quantitative data that you can use to your advantage. Maybe you’re new to the discipline and trying to quickly learn as much as possible.
Competitive battlecards (also known as competitor battlecards, or more simply as battlecards) can add a tremendous amount of value to your suite of salesenablement collateral.
We read some of them, too, and after the third or fourth one, we were struck by a surprising realization: No one is talking about competitiveintelligence. This implies that competitiveintelligence (CI) need not be part of your pre-call planning routine—an implication we wholeheartedly disagree with.
Product marketers have to juggle the messaging and positioning of products, lead product launches and help drive adoption, manage competitiveintelligence programs, develop salesenablement materials, and so on. Product marketing is easily one of the most cross-functional (and busy) roles in an organization.
The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. As we'll discuss in the 2021 State of CompetitiveIntelligence Report (coming soon!), 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence? Let’s break down the different kinds.
Battlecards are one of the most popular salesenablement materials businesses create today, with two-thirds of competitiveintelligence teams saying that they regularly maintain competitive battlecards.
Planning software company Anaplan is looking to hire a manager of competitiveintelligence who will work with in-house stakeholders such as customer success, pre-sales, product management and product marketing team members. Currently, the company is making efforts to grow its competitiveintelligence program.
Our recent webinar, " Elevate Your CompetitiveEnablement Strategy with Crayon AI ," explored how businesses can harness the power of AI to outsmart competitors and thrive in a fast-paced market.
I couldn’t be any more excited to announce that ZoomInfo has acquired Chorus.ai , a leading provider of Conversation Intelligence solutions. In short, it will allow salespeople to enter meetings with complete intelligence about each participant and company. Why Conversation Intelligence? Applications Married with Intelligence.
Evalueserve’s “CompetitiveIntelligence Spotlight” series puts different competitiveintelligence (CI) professionals in the limelight to share their experiences and unique perspectives. Overall, I have about 17 years of experience, mostly focusing on research and salesintelligence.
Adobe announced on Monday that it is currently recruiting a senior manager of competitiveintelligence for placement in its offices in Lehi, Utah. The CI senior manager must be capable of analyzing data, distilling it and communicating insightful and actionable business intelligence for strategic decision-making. ArchIntel™ -.
Cloud-based information security company Zscaler is looking for a full-time senior competitiveintelligence manager to join its office in San Jose, California. Salesenablement is another key area of responsibility for this position. ArchIntel™ -.
Conor Bond , a content marketing and search engine optimization specialist at software-driven competitiveintelligence platform Crayon, has written a seven-step guide to developing an effective salesenablement strategy. He advises that only those who are essential should be part of the salesenablement strategy team.
What is salesenablement? Salesenablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, salesenablement must be careful in its direction and procurement of information to assist sales.
Contify has introduced a new competitiveintelligence solution to help business-to-business marketers perform continuous monitoring of a competitor’s tactical moves. The solution is designed to provide filtered competitive intel thanks to an artificial intelligence-based processing engine that weeds out irrelevant updates.
Earlier today, I had the pleasure of talking to Sam Niro , CompetitiveIntelligence Manager @ Talkdesk, about how she creates and rolls out new battlecards. Here's the recording of our conversation:
A few days ago, I had the pleasure of hosting a webinar that featured Crayon’s VP of Strategy, Chris Pope, and Aircall’s Director of Sales, Tommy Jester.
Today, we’re sharing five templates you can use in AlphaSense’s Notebook to streamline the process of creating your competitiveintelligence deliverables. At the same time, understanding how to effectively position your offering against competitors is one of the most critical components of the sales process. genAI and ChatGPT).
What is salesenablement? Salesenablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, salesenablement must be careful in its direction and procurement of information to assist sales.
This disconnect between why sellers think they lose and what really causes losses according to buyers – the sales experience – is where deals go awry. What is “Sales Experience”? At Primary Intelligence, we classify “the sales experience” as the interaction between sellers and buyers during a decision-making period.
Win loss analysis insights should spill into salesintelligence and coaching, product roadmap and development, customer experience, effective marketing strategies, competitiveintelligence, and can even be used by c-level executives to make data-driven business decisions. Schedule a meeting.
Sales acceleration is a form of competitiveintelligence (CI) in the salesenablement ecosystem. An effective accelerated sales strategy arms your business with timely data and insights that ramp up the velocity and relevance of sales conversations. How well do you know your customer or prospect?
I’m happy to share why I think Owler is powerful salesenablement and content marketing tool! We’re SalesEnablers and Want to Share the Best Resources with Our Customers As the senior content marketing manager for Marketron, I develop content that delivers strategies, tips, and ideas to an audience of salespeople.
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitiveintelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.
Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful salesenablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution. For a sample copy of this battlecard, please contact: Christian Schena.
I couldn’t be any more excited to announce that ZoomInfo has acquired Chorus.ai , a leading provider of Conversation Intelligence solutions. In short, it will allow salespeople to enter meetings with complete intelligence about each participant and company. Why Conversation Intelligence? Today is one of those moments.
While the true impact of automation on jobs is still the subject of much speculation, there is no doubt that the artificial intelligence market in the United States is growing by leaps and bounds. Competition in the industry is seen to expand in conformity with the expected rise in AI spending. ArchIntel™ -. Spending on AI in the U.S.
In a marketplace that has suddenly been made more fertile by crisis, it will be up to each cybersecurity company’s competitiveintelligence professionals to generate the insights needed to give them the distinct advantage. Executive Profile: Dorothy Moore, Competitive and Market Intelligence Director, Venafi.
According to Lever’s LinkedIn post, the successful applicant will work with a cross-functional team to develop new customer- and value-oriented content, including thought leadership collateral and salesenablement tools.
These are some of the industry’s more notable competitiveintelligence professionals who will be generating the insights to give their companies an edge. His duties included messaging, content generation, salesenablement, competitiveintelligence and analysis. In the face of increasing demand, U.S.
At MassMutual, we focus on ensuring fair equitable pay, by providing competitive salaries, along with incentive and bonus opportunities for all employees. At MassMutual, we focus on ensuring fair equitable pay, by providing competitive salaries, along with incentive and bonus opportunities for all employees.
The debate “where” the competitiveintelligence (CI) function should be housed within a company is one that has been on-going over the past 20 years. Some are insistent that a CI program needs to be a function of product marketing with the goal of influencing product messaging and arming sales with the latest sell-against intelligence.
Creating SalesEnablement Assets. Your win loss analysis program with Primary Intelligence uncovers blind spots in your market positioning and sales process that only your buyers can see. Eliminate these blind spots through salesenablement. The possibilities are endless.
The manager’s responsibilities also include helping other in-house teams with salesenablement, strategy development and product launches. Mason noted that the product marketing manager will largely use and rely on market intelligence to grow the company’s business.
With Owler you can now run searches for all SaaS companies in California that recently hired a VP of Sales (this is just an example of this powerful tool!) Owler Is committed to delivering incredible competitiveintelligence, business insights, and customized real-time news about the specific companies you care about.
What Is Artificial Intelligence and Machine Learning? Sales heavily rely on human intuition, so when artificial intelligence (AI) enters the conversation, it’s only natural for salespeople to question its effectiveness. The term artificial intelligence is broad. Machine learning is beneficial in sales.
Results from those studies will be used to define the salesenablement messaging for the company’s portfolio and individual services. The product marketer will be a key member of a cross-functional team tasked with promoting OpenText’s products and services, according to a job advertisement posted on LinkedIn.
As a market intelligence professional, it is essential to keep up with the rapidly changing business environment that your organization operates in and make decisions that are informed by the wealth of data available.
Our next several courses are all about turbocharging the effectiveness of your competitiveintelligence work. JUNE - Sales Battlecards Training. Dramatically improve salesenablement (Pre-salesintelligence tools, templates & best practices ). Register for 2 workshops and get the third free !
Dramatically improve salesenablement. Strategic & CompetitiveIntelligence Professionals (SCIP). - Boost Go-To-Market Success? ? After taking this workshop, taught by leaders from Inovis & GE Healthcare, you'll be able to: Optimize Go-To-Market strategy. Increase your ROI to the C-Suite. REGISTER NOW.
Competitor monitoring transcends industries and equips every kind of business—from startups to global corporations—with the intelligence they need to navigate complex markets and outmaneuver their competition. To cut through the noise and get straight to the information that matters, you need a comprehensive competitor monitoring tool.
Everyone in a competitive business knows that any piece of intel can be extremely valuable. Sometimes, even a small insight into a competitor’s offering can make the difference and drive (flows) of revenue to a certain player.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content