Competitive Intelligence Intelligence Sales 
Crayon
SEPTEMBER 19, 2022
Competitive Intelligence (CI) is a function that fits into every business strategy. The benefits of competitive intelligence extend across your whole organization, so it’s hard to pinpoint just one simple benefit. Let’s dig into some key actionable outcomes of competitive intelligence.
Crayon
JANUARY 28, 2021
At this point, you’ve got a strong grasp on competitive intelligence (CI). If you’re really on your game, you might even be proficient in the analysis of competitive intelligence. You know what it is, why it’s important, and how to gather it. That’s awesome. But, wait — digestible materials that who can use?”.
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Crayon
APRIL 30, 2021
Sales enablement statistics are useful for a number of reasons. Maybe you’re building a business case for the formalization of a sales enablement strategy and looking for quantitative data that you can use to your advantage. Maybe you’re new to the discipline and trying to quickly learn as much as possible.
Crayon
MARCH 10, 2021
The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. As we'll discuss in the 2021 State of Competitive Intelligence Report (coming soon!), 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate.
Crayon
NOVEMBER 24, 2020
Bill is Head of Market Intelligence (MI) at HERE Technologies. in market and competitive intelligence leader roles. Some of these firms have a unique value-add offering, but as a general rule, 80% of the sales pitches are so weak they never get past the first email. The following post was written by Bill Strugger.
Cipher
APRIL 7, 2021
Sales is an inherently competitive function. You and your rivals are battling for every potential sale. When a customer chooses to go with you and not the company across the street, that’s a victory for your sales strategy.
Crayon
MAY 24, 2022
We all know your stakeholders can benefit from competitive intelligence , but let’s talk about the real problem: They have so many places to look for information that, rather than looking, they’ll often just ask a colleague a question instead. Customer Success. Product managers. Product marketers. Content marketers. Recruiters.
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