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Market research is an important––but often overlooked––element of the wider Market and CompetitiveIntelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??
As a competitiveintelligence analyst , you know how difficult it is to be successful without the support of sophisticated technology. The amount of data you have to deal with on a daily basis is simply unfathomable and continues to grow at an ever-faster pace.
Bill is Head of Market Intelligence (MI) at HERE Technologies. in market and competitiveintelligence leader roles. The exception is that I am a council member with expert networks where I speak on the process of building out market intelligence (MI) teams. The following post was written by Bill Strugger.
In partnership with Forrester Research , Cipher conducted a study in March 2021 exploring how life science companies and third-party market and competitiveintelligence (M/CI) vendors can best work together.
When Crayon published the first edition of the State of CompetitiveIntelligence on January 16, 2018, “Despacito” was still comfortably in the Top 40. You had just heard the term “Bitcoin millionaire” for the very first time. The New England Patriots were better at football than the Kansas City Chiefs.
Competitiveintelligence (CI) is a necessary part of forming a business strategy that actually works. The research a team performs on competitors can drive everything from product pricing to trading tactics. CI analysts are the people behind the curtain.
Data can be effectively monetized by transforming it into a product or service the market values, says Kathy Rudy, chief data and analytics officer with technology research and advisory firm ISG. It requires ideation, market research, pricing analysis, and go-to-market plans.
Bill is Head of Market Intelligence (MI) at HERE Technologies. in market and competitiveintelligence leader roles. The exception is that I am a council member with expert networks where I speak on the process of building market intelligence teams. The following post was written by Bill Strugger.
Organizations that embrace market research reap many benefits: an in-depth understanding of their customers, advanced analytics for enhanced results interpretation, and the ability to uncover new market trends as they develop to name a few. Today, market research goes hand-in-hand with market and competitiveintelligence (M/CI).
But we’d have to go with artificial intelligence (AI). Looking back, what two words would you use to define the past 18 months or so? If you say Taylor Swift , well, you’re not wrong.
Beth Goode , director of CompetitiveIntelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a CompetitiveIntelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.
If you’re in the process of creating a business plan, market research will play a central role in helping you to shape your strategy. You could be working on a business plan to raise investment for a new startup , or pulling together a detailed strategy that outlines the expansion of an existing business into a new market.
Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitiveintelligence, how to draft competitiveintelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
Market intelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. The post Collecting CompetitiveIntelligence Using Artificial Intelligence-Powered Solution From Contify appeared first on ArchIntel™.
Mining for valuable competitiveintelligence may entail the commitment of substantial resources. Cursory research into one’s market segment should be enough to identify key competitors. The post How to Use CompetitiveIntelligence to the Fullest appeared first on ArchIntel™. ArchIntel™ -.
In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. The post Marketing Applications of CompetitiveIntelligence appeared first on ArchIntel™. ArchIntel™ -.
In recent years, the financial services industry has undergone massive and near-constant change. First, the COVID-19 pandemic altered our spending habits completely. In response, businesses that had previously generated comfortable levels of in-person traffic to their stores found themselves racing to adopt digital transaction methods.
Let’s discuss the best ways to use competitiveintelligence in today’s market. As a business owner, there’s no doubt that you would focus on collecting data and researching the best marketing strategies solely for your business. What is competitiveintelligence? Affordable ways to gather competitiveintelligence.
Octopus Intelligence reveals in its website how it helped such a company, an iconic British fashion brand, identify weaknesses in its age-old way of conducting business and win back the market share it lost to competitors. Even the most established brands are not immune to disruptions in an ever-evolving global marketplace.
Armed with quality CI from the above-mentioned research efforts, the mission now shifts to exploiting what has been learned to give one’s firm a strategic advantage. The post Using CompetitiveIntelligence to Move the Company Ahead appeared first on ArchIntel™.
A blog entry in The Startup, however, says the advent of online open-source intelligence gathering techniques has made the job of spying on business rivals a completely legal and even respectable endeavor. The post OSINT CompetitiveIntelligence Gathering Can Be Ethical and Legal appeared first on ArchIntel™.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence? Let’s break down the different kinds.
Brian Greenberg , head of Marketing CompetitiveIntelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s CompetitiveIntelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
This post describes a Logistics Competitor Research case study told them they were not ready for battle. It’s a CompetitiveIntelligence case study. The post Logistics Competitor Research Case Study Told Them They Were Not Ready For Battle appeared first on Octopus CompetitiveIntelligence.
It seems straightforward: gather the data, analyze the data, and share an informed story about what the data suggests is likely to happen with your executives.
Competitiveintelligence (CI) services offer businesses valuable insights into their market and competition. Competitiveintelligence services: What is it, and why do you need it? Competitiveintelligence (CI) involves gathering and analyzing information about your competitors and the market.
Industry experts recognize that competitiveintelligence can be of great value to an organization even if on the surface they look like bits and pieces of information that are loosely tied together. Aqute said that even the most well-researched CI can appear meaningless unless it is presented with flair.
Competitiveintelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitiveintelligence tool, and no competitiveintelligenceresearch is complete without it.
Are you interested in a career in competitiveintelligence? The industry is constantly growing as organisations recognise the value of mapping the competitive landscape, and quantifying the threats and opportunities presented by rivals. The prevalence of digital research tools may have accelerated the boom in this field.
You want the best competitiveintelligence that money can buy, with mind-blowing insights that will propel your sales forward. Our new template does all the hard work of explaining what competitiveintelligence delivers, how it will help your team, how to calculate the benefit and how long it will take.
Website monitoring is an easy tool for competitiveintelligence. Visualping Competitiveintelligence for marketing is necessary for all companies, however, it comes with its own set of challenges. Fortunately, Visualping is one of the more scalable competitiveintelligence tools. We will respond shortly.
Based on our fuller list of competitiveintelligence companies, below is the list of companies based in the US or with a mostly US focus - as far as one can judge by their websites. If we have missed anyone out, please tweet @aquteintel AIM , US Aqute Intelligence , US (this is us, woohoo!) We will respond shortly.
At the core of this powerful pull is a confusion between research projects and competitiveintelligence. Intelligence doesnt. The research trap AI can be useful in speeding up the processing of gigantic loads of data , but the bottleneck (so to speak) is human insight of value to decision makers.
Competitiveintelligence can help mold your business into the confident and prepared leader it needs to be. Here are a few reasons why partnering with a competitiveintelligence agency could help you tap into untapped opportunities. There’s also pressure to stay agile and updated in the field.
Innovative companies use competitiveintelligence to benchmark against competitors and see which ones are growing stronger or executing particularly well. Below, you’ll read about some of the tools that you can use for data extraction and monitoring in competitive analysis projects.
Competitiveintelligence is a process that often involves several areas, such as how an organization collects data, analyzes competitiveintelligence, finds experts and more. Every company deals with competition, and battling to find the right experts to help form new strategies is no exception.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
Don't let the term 'competitiveintelligence' deceive you – it's not about corporate cloak-and-dagger tactics but a strategic arsenal that enables you to stay ahead in the game. So let's dive in and explore the recipe for crafting a high-impact competitiveintelligence newsletter, the compass for your corporate foresight.
Competitiveintelligence tools are a great way to stay on top of the competition. These tools are designed to help you monitor your competition's strengths and weaknesses. What are Competitor Research Tools? Need a quote for competitor research? Name * First Name Last Name Email * Thank you.
It can pass bar exams and medical exams and seemingly answer all sorts of questions in a way that has some people very excited about ChatGPT being a fundamental shift in computer intelligence. Need a quote for competitor research? Google may require a few more clicks and digging, but ends up being more useful.
Erik Glitman , founder and chief executive officer of Fletcher/CSI , recently spoke with ArchIntel regarding lessons and challenges within competitiveintelligence, ethical and legal implications of data collection and how to create a well rounded team of analysts that provide different perspectives. That is competitiveintelligence.
In partnership with Forrester Research , Cipher conducted a study in March 2021 exploring how life science companies and third-party market and competitiveintelligence (M/CI) vendors can best work together.
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