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7 Market Research Examples for Competitive Intelligence

Cipher

Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??

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[Ready-to-use] Knowledge360® and competitive intelligence software business case presentation

Cipher

As a competitive intelligence analyst , you know how difficult it is to be successful without the support of sophisticated technology. The amount of data you have to deal with on a daily basis is simply unfathomable and continues to grow at an ever-faster pace.

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Factors to Consider When Purchasing Competitive Intelligence Tools and Services: Part 1

Crayon

Bill is Head of Market Intelligence (MI) at HERE Technologies. in market and competitive intelligence leader roles. The exception is that I am a council member with expert networks where I speak on the process of building out market intelligence (MI) teams. The following post was written by Bill Strugger.

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Statistics for the Outsourcing of Market and Competitive Intelligence Activities

Cipher

In partnership with Forrester Research , Cipher conducted a study in March 2021 exploring how life science companies and third-party market and competitive intelligence (M/CI) vendors can best work together.

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The State of Competitive Intelligence In 2023

Crayon

When Crayon published the first edition of the State of Competitive Intelligence on January 16, 2018, “Despacito” was still comfortably in the Top 40. You had just heard the term “Bitcoin millionaire” for the very first time. The New England Patriots were better at football than the Kansas City Chiefs.

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Becoming a CI Analyst: So Your Boss Told You to Do Competitive Intelligence

Cipher

Competitive intelligence (CI) is a necessary part of forming a business strategy that actually works. The research a team performs on competitors can drive everything from product pricing to trading tactics. CI analysts are the people behind the curtain.

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5 tips for transforming company data into new revenue streams

CIO

Data can be effectively monetized by transforming it into a product or service the market values, says Kathy Rudy, chief data and analytics officer with technology research and advisory firm ISG. It requires ideation, market research, pricing analysis, and go-to-market plans.