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Marketresearch is an important––but often overlooked––element of the wider Market and CompetitiveIntelligence (M/CI) process. Various different types of marketresearch enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??
Bill is Head of MarketIntelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.
If you’re in the process of creating a business plan, marketresearch will play a central role in helping you to shape your strategy. You could be working on a business plan to raise investment for a new startup , or pulling together a detailed strategy that outlines the expansion of an existing business into a new market.
Organizations that embrace marketresearch reap many benefits: an in-depth understanding of their customers, advanced analytics for enhanced results interpretation, and the ability to uncover new market trends as they develop to name a few. Today, marketresearch goes hand-in-hand with market and competitiveintelligence (M/CI).
Marketintelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. Other applications of the platform include communications management, public relations and email marketing.
Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitiveintelligence, how to draft competitiveintelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
Competitiveintelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitiveintelligence tool, and no competitiveintelligenceresearch is complete without it.
It seems straightforward: gather the data, analyze the data, and share an informed story about what the data suggests is likely to happen with your executives.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
Every now and then, we publish a list of competitiveintelligence companies. Our criteria include that competitiveintelligence has to be their primary, or at least significant, focus. Other agencies graze the edges of competitiveintelligence, but it's not their main service.
. “The global pharmaceutical manufacturing market is expected to garner growth at a noteworthy CAGR of 12.8% ” — Precedence Research. LEO Pharma has put the word out that it is on the hunt for its next associate director for marketresearch and competitiveintelligence for its operations in the United States.
Unleashing the power of sales as CI agents When it comes to competitor analysis and marketresearch, we often overlook the closest source of first-hand competitor insights – our own sales teams. While your sales team is out there on the field, uncovering insights and digging up intelligence, remember – you're not in this alone.
It helps to look at your own data, but with the help of marketresearch companies for telecom, you can also get to know all the external factors. This will help you optimize pricing strategies, explore untapped markets, and fine-tune your messaging to better address customer pain points, and become number #1 in the telecom market.
Telecommunications company Verizon has announced an opening for the role of competitiveintelligencemarketing manager based in Ausburn, Virginia. The minimum requirements for the role include a bachelor’s degree and at least six years of experience in the fields of marketresearch and competitive insights.
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitiveintelligence who will join its marketintelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.
Delfi Diagnostics is recruiting a competitiveintelligence and marketresearch senior manager for placement in its offices in Palo Alto, California. The post Delfi Diagnostics Seeks CompetitiveIntelligence and MarketResearch Senior Manager appeared first on ArchIntel™.
Earnings calls For public companies, earnings calls are almost a mandatory resource in competitiveintelligence. LinkedIn is a good enough tool for competitiveintelligence that we recommend paying for one of the advanced tiers that offers advanced search capabilities. Examples: SEC search , Annual Reports 3.
Here are some methods to measure SOM: Sales Data Analysis : Compare your sales data with industry reports or estimates of total market size. MarketResearch Reports : Many industries have reports that provide market share data for key players.
Dorothy Koch , head of Business Research and CompetitiveIntelligence with Sagacity Operations Solutions , recently spoke with ArchIntel regarding how competitiveintelligence and analysis has driven the commercial sector. ArchIntel: How do you measure success within competitiveintelligence? . “It’s
Search and content intelligence platform provider Conductor has announced an opening for the role of competitiveintelligence analyst to join its marketing team in New York. The post Conductor Hiring CompetitiveIntelligence Analyst Focused on Product Marketing appeared first on ArchIntel™.
We’ve listed some of the best players in automotive industry marketresearch to find the one that aligns with your needs. Attest Attest is a standout in the automotive industry marketresearch landscape, offering the best tools to get real-time consumer insights in-house.
A director of competitiveintelligence role is open at Moderna , one of the pharmaceutical companies that has developed a vaccine for COVID-19. The director will also assess the reliability of competitiveintelligenceresearch findings to maintain high standards of accuracy, relevance and quality, Moderna noted.
The platform offers a unique and untapped goldmine of marketresearch. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. Traditionally, conducting marketresearch is expensive and time-consuming.
Sysco Corporation is seeking to hire a senior manager of customer and competitiveintelligence for assignment in its U.S. Sysco’s next hiree will be counted upon to develop a customer planning approach that blends insights gleaned by the market, customer and competitiveintelligence teams. ArchIntel™ -.
To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitiveintelligence professionals. Executive Profile: Nancy Shirley, Global Sales Forecasting and CompetitiveIntelligence Manager at Adient.
Here, we’ll examine how product preferences are revealed using competitiveintelligence. Your product’s competitive positioning. Messaging must-haves revealed by competitiveintelligence. The competitiveintelligence you gain from it gives you traction to adjust and hit the sweet spot with your products.
Ryan Tohill is currently an associate director of global competitiveintelligence for dermatology and rheumatology at The Janssen Pharmaceutical Companies of Johnson & Johnson, based in Horsham, Pennsylvania. He was also at one time a business intelligence commercial analyst at Abbott Laboratories.
The great thing for brands is the vast amount of consumer and news media intelligence that is freely available. Social listening and data analytics tools make a world of difference in research and development and forming effective marketing strategies. Why competitiveintelligenceresearch is essential for businesses.
Everything you use to monitor your brand can be used to build a competitive analysis for a robust knowledge of the competitive factors your brand is up against. This is one of the hallmarks of competitiveintelligence , as it lends context to how your competitors are operating. Curating Effective Data Visualizations.
There’s no denying the importance of having a competitiveintelligence (CI) platform in the “New Normal”. With the variety of competitiveintelligence (CI) platforms and solutions available, almost every need is filled, whether it is marketresearch, competitive landscaping, trend analysis, customer insights, or anything in between.
SaaS Magazine Prestigious ‘SaaS 1000’ honors Contify, a competitiveintelligence company, for its fast growth. Contify, a pioneer in AI-enabled market and competitiveintelligence solutions has been recognized as one of the world’s fastest-growing SaaS companies in the 2020 SaaS 1000 List.
Contify, the AI-enabled market and competitiveintelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help marketresearch firms deliver their research and insights to their clients through Contify’s Market and CompetitiveIntelligence Platform.
Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and marketintelligence pulls back the curtains and opens the windows breathing new life into the way you do business. How MarketResearch Tools Have Evolved.
An increasing number of pharma professionals are relying on marketintelligence platforms to stay on top of these movements while providing the tools they need to devise a business or investment strategy. However, it took the COVID-19 pandemic for companies to understand the true value of these tools.
And this understanding is made possible with a marketresearch report. We are going to cover the bases of what a marketresearch report is and how to prepare one that will set you on the road to success. What Is a MarketResearch Report? Types of MarketResearch. Let’s begin!
Kevin Johannsen is currently a senior market and competitiveintelligence manager at Vizient, based in Dallas, Texas. By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and marketresearch.
This means they must keep track of technological advancements, evolving consumer behaviors, and competitiveintelligence. And it is no longer merely advantageous but essential for survival to embrace sophisticated techniques for gathering real-time business intelligence. It’s a lot to manage. billion U.S.
Raven Industries has posted a job opening on LinkedIn for a marketresearch analyst position based in its office in Sioux Falls, South Dakota. The successful candidate will be tasked with performing marketing-related tasks and research in line with the company’s marketing plans and divisional strategic objectives.
Toshiba Global Commerce Solutions is currently recruiting a marketresearch analyst for placement at its offices in Durham City, North Carolina. The next hiree will be tasked with ensuring that all the firm’s products and services are competitive and meet the demands of the marketplace. ArchIntel™ -.
Attempting to grow your business without marketintelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of marketintelligence. What is marketintelligence?
Marketintelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.
Agile research to the rescue! Modern businesses have adopted agile marketresearch as an answer to the dynamic environment in which they operate. What does this mean; how is it different from traditional marketresearch; and why should you do it? What Is Agile MarketResearch? Let’s find out.
Voya Financial announced that it is currently seeking the services of a senior marketresearch analyst to provide strategic input for its businesses. Voya said applicants must have a “robust academic track record” that revolves around marketing, marketresearch, economics, mathematics, statistics and behavioral sciences.
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