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How to Effectively Analyze Competitive Intelligence: 5 Questions with Affinity’s Carolyn Klinger

Crayon

In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her.

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The 9 Best Free Competitive Intelligence Tools in 2021

Cipher

Competitive intelligence (CI) is the secret weapon of forward-thinking marketers and strategists seeking to accelerate growth. With the help of these free competitive intelligence tools , you can get in on the secret too. -- Article Continues Below --. Let us help you find the tool that best fits your needs.

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Competitive Intelligence Spotlight Series: Vinay Nair

Crayon

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. That has been my role for the last two years, and we now have a team of about 17 marketers.

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Competitive Intelligence: Hype or Necessity?

mention

Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is Competitive Intelligence?

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The 7 Greatest Challenges in Market and Competitive Intelligence

Cipher

Market and competitive intelligence (M/CI) is an essential component of successful organizations. Knowing how to recognize and react to these common challenges is a critical skill for competitive intelligence professionals. But it’s a very complex field.

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Factors to Consider When Purchasing Competitive Intelligence Tools and Services: Part 1

Crayon

Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.

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Building A Top-Tier Market Intelligence Strategy

Crayon

On Sunday, after walking my dogs, I sat down to write this blog post, and the first thought that popped into my head was: Sauron, the omnipotent oligarch, the malevolent maelstrom, evil incarnate… would be really good at market intelligence. Market intelligence encompasses any and all industry-related information.