This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and CompetitiveIntelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her.
Earlier this year, Cipher Systems commissioned a study with Forrester Consulting to learn more about the challenges market and competitiveintelligence (M&CI) teams at leading life science firms.
Crayon's CompetitiveIntelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. Can you tell me about Think & Curate Intelligence and your role at the company?
Crayon's CompetitiveIntelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. We build machine learning technology that reviews contracts and documents, primarily for lawyers.
As a first time CI practitioner, Zach took his role as a student of competitiveintelligence very seriously, resulting in the implementation of not only a successful CI program, but an organization-wide culture of competitiveintelligence.
CompetitiveIntelligence and lessons from the military gets things done We explain how CompetitiveIntelligence and lessons from the military gets things done. You can learn from the military to make sure you put everything in your packs and belt.
As competitiveintelligence professionals, we can learn a lot from history. Our work–tracking, synthesizing, and communicating critical competitive information–is new. And if you think the introduction of new titles is stopping there, you’re missing the boat.
Maybe you’re new to the discipline and trying to quickly learn as much as possible. Sales enablement statistics are useful for a number of reasons. Maybe you’re building a business case for the formalization of a sales enablement strategy and looking for quantitative data that you can use to your advantage. Or maybe you’re just curious.
Beth Goode , director of CompetitiveIntelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a CompetitiveIntelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.
The team recently purchased Crayon and discussed how the platform and their team bring competitiveintelligence to the next level. At Bonterra - sales, marketing, and customer success teams all leverage competitive intel to stay informed on competitors’ movements and improve their go-to-market strategy.
Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitiveintelligence, how to draft competitiveintelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
Armed with quality CI from the above-mentioned research efforts, the mission now shifts to exploiting what has been learned to give one’s firm a strategic advantage. The post Using CompetitiveIntelligence to Move the Company Ahead appeared first on ArchIntel™.
Brian Greenberg , head of Marketing CompetitiveIntelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s CompetitiveIntelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
Competitiveintelligence (CI) services offer businesses valuable insights into their market and competition. Competitiveintelligence services: What is it, and why do you need it? Competitiveintelligence (CI) involves gathering and analyzing information about your competitors and the market.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence? Let’s break down the different kinds.
Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitiveintelligence. This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success.
Industry experts recognize that competitiveintelligence can be of great value to an organization even if on the surface they look like bits and pieces of information that are loosely tied together. A competitiveintelligence presentation is made much more interesting and understandable if delivered in the context of a story.
This post called CompetitiveIntelligence Analysts Need to Learn to Code Says Trip is the latest in our questions respected professionals. This week we speak to Trip Krant, a US based CompetitiveIntelligence professionals who is an outstanding thinker and.
While marketers have been continually using the best possible strategies to improve the existing global blogging landscape, the inclusion of artificial intelligence has taken the ballgame to a whole different level. It goes without saying that blogging has slowly and steadily evolved into an indispensable marketing tool.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
In the fast-paced world of retail, staying ahead means leveraging Retail CompetitiveIntelligence to craft strategies that drive profitability and customer loyalty. At the forefront of this innovative approach is Engage3 , a leader in pricing intelligence and Price Image Management. What is Retail CompetitiveIntelligence?
recently spoke with ArchIntel regarding significant lessons and challenges within competitiveintelligence, how to analyze competition and customers, and how technology could offer insight into the practice. Implementing a competitiveintelligence program is critical. This even affects how you look at information.
CompetitiveIntelligence (CI) is my passion. CompetitiveIntelligence (CI) is not a database subscription. Am I so bold as to liken CI to other intelligence disciplines such as Signals Intelligence (SIGINT), Human Intelligence, (HUMINT), etc.? He is a nerd. It is NOT glorified “Googling.”
Planning your conference intelligence gathering Major professional conferences and exhibitions don’t happen every day. And it’s rare that an event is taking place precisely at the time when you want to gather intelligence. Need a competitiveintelligence partner to maximise your event value?
On June 5 we start a four part series to explore and explain a true intelligence analysis process and how you can use it to improve your GOVCON competitiveintelligence game. What can you expect from the competitiveintelligence webinar? First, we really explain the intelligence analysis process.
Erik Glitman , founder and chief executive officer of Fletcher/CSI , recently spoke with ArchIntel regarding lessons and challenges within competitiveintelligence, ethical and legal implications of data collection and how to create a well rounded team of analysts that provide different perspectives. That is competitiveintelligence.
Data points from competitiveintelligence tools are useful, but this information won’t beat the human touch for gaining nuanced perspectives, anecdotal evidence, and individual insights. While your sales team is out there on the field, uncovering insights and digging up intelligence, remember – you're not in this alone.
It’s about understanding your competition and using that knowledge to drive your business forward. 90% of Fortune 500 Companies use competitiveintelligence to get a leg up on their industry competitors – proving that all businesses should work to improve their own CI efforts to develop a winning business strategy.
A recent article on Octopus Intelligence’s website says there is a disconnect between knowing about one’s market and being sufficiently equipped to do something about it. Octopus Intelligence sums up one’s market to include customers, prospects, suppliers, regulators and competitors. ArchIntel™ -.
SCIP Insights Leveraging ICT for Smarter Decision-Making in CompetitiveIntelligence For any organization, making informed decisions is critical to stay competitive. Predictive Analytics and AI: Artificial Intelligence (AI) and Machine Learning (ML), integral components of ICT, bring predictive capabilities to CI.
I couldn’t be any more excited to announce that ZoomInfo has acquired Chorus.ai , a leading provider of Conversation Intelligence solutions. In short, it will allow salespeople to enter meetings with complete intelligence about each participant and company. Why Conversation Intelligence? Applications Married with Intelligence.
After successfully leveraging Crayon at his two previous companies, Geoff arrived at Mend and began making moves to implement a competitiveintelligence process, choosing the best CI platform for the job was a no-brainer.
Join our webinar on June 27th at 10-11am ET In response to the economic downturn, supply chain disruption, and geopolitical tensions, companies are increasingly relying on competitiveintelligence and research.
Competitors are busy gathering competitiveintelligence about your company right now, and they likely aren’t eager for you to up your competitiveintelligence gathering game. What Is CompetitiveIntelligence? Their crystal ball is data intelligence, and it’s yours for the taking.
Artificial intelligence (AI) is no more confined to big businesses. Create agile, adaptive L&D programs for better learning outcomes. Acquire CompetitiveIntelligence. To stay relevant and competitive, your small business needs to keep tabs on your competitors’ strategies. You need consumer insights as well.
Here, we’ll examine how product preferences are revealed using competitiveintelligence. Your product’s competitive positioning. Messaging must-haves revealed by competitiveintelligence. The competitiveintelligence you gain from it gives you traction to adjust and hit the sweet spot with your products.
SCIP Insights The Evolution of CompetitiveIntelligence: From Data Overload to AI-Driven Decision Making In the recent webinar with Jesper Martell, CEO of Comintelli and Paul Santilli, CEO of SCIP (Strategic Consortium of Intelligence Professionals), we had the opportunity to discuss the future of CompetitiveIntelligence (CI).
Search How Can Marketers Use the Google Ads Transparency Center as a CompetitiveIntelligence Tool? Want to learn more? 2023 – Google announces the Ads Transparency Center to help users quickly and easily learn more about the ads they see on Search, YouTube and Display. Let’s see what our experts think!
Search How Can Marketers Use the Google Ads Transparency Center as a CompetitiveIntelligence Tool? Want to learn more? 2023 – Google announces the Ads Transparency Center to help users quickly and easily learn more about the ads they see on Search, YouTube and Display. Let’s see what our experts think!
Marketing Tech News explores how a luxury hospitality brand uses online marketing and competitiveintelligence to improve its presence and overall performance. To achieve this goal, it turned to online brand management company Yext to learn more about customer expectations and experiences.
Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitiveintelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitiveintelligence deliverables.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content