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Marketresearch is an important––but often overlooked––element of the wider Market and CompetitiveIntelligence (M/CI) process. Various different types of marketresearch enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??
5, Roetzer published a transcript of the interview on the Marketing Artificial Intelligence Institute’s website, explaining Contify’s capabilities in helping businesses collect market and competitiveintelligence.
It seems straightforward: gather the data, analyze the data, and share an informed story about what the data suggests is likely to happen with your executives.
Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitiveintelligence, how to draft competitiveintelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
Competitiveintelligence analysis helps businesses maintain or gain a strategic market advantage. It involves collecting and analyzing detailed information about competitors and industry developments to make informed strategic decisions. sales, product development team, marketing team).
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
The platform offers a unique and untapped goldmine of marketresearch. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. This reveals what information users find most valuable, funny, or interesting.
We’ve listed some of the best players in automotive industry marketresearch to find the one that aligns with your needs. Attest Attest is a standout in the automotive industry marketresearch landscape, offering the best tools to get real-time consumer insights in-house.
Here are some methods to measure SOM: Sales Data Analysis : Compare your sales data with industry reports or estimates of total market size. MarketResearch Reports : Many industries have reports that provide market share data for key players. IBISWorld : Provides industry reports with market share data for key players.
Unleashing the power of sales as CI agents When it comes to competitor analysis and marketresearch, we often overlook the closest source of first-hand competitor insights – our own sales teams. While your sales team is out there on the field, uncovering insights and digging up intelligence, remember – you're not in this alone.
Telecommunications company Verizon has announced an opening for the role of competitiveintelligencemarketing manager based in Ausburn, Virginia. The selected applicant will be responsible for gathering information about Verizon’s competitors and analyzing the collected data, which includes competitor strategy changes.
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitiveintelligence who will join its marketintelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.
A good competitor research project will use many sources to collect as much information as possible about the target competitor. Below are the public sources of information that we use most frequently. Before we talk about each source, this table shows what type of information each source is good for.
Search and content intelligence platform provider Conductor has announced an opening for the role of competitiveintelligence analyst to join its marketing team in New York. The post Conductor Hiring CompetitiveIntelligence Analyst Focused on Product Marketing appeared first on ArchIntel™.
Dorothy Koch , head of Business Research and CompetitiveIntelligence with Sagacity Operations Solutions , recently spoke with ArchIntel regarding how competitiveintelligence and analysis has driven the commercial sector. ArchIntel: How do you measure success within competitiveintelligence? . “It’s
A director of competitiveintelligence role is open at Moderna , one of the pharmaceutical companies that has developed a vaccine for COVID-19. The director will also assess the reliability of competitiveintelligenceresearch findings to maintain high standards of accuracy, relevance and quality, Moderna noted.
Sysco Corporation is seeking to hire a senior manager of customer and competitiveintelligence for assignment in its U.S. The company summed up the role as being responsible for providing critical insights on customers and competitors alike in order enable top management to make informed strategic decisions.
To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitiveintelligence professionals. Executive Profile: Nancy Shirley, Global Sales Forecasting and CompetitiveIntelligence Manager at Adient.
And this understanding is made possible with a marketresearch report. We are going to cover the bases of what a marketresearch report is and how to prepare one that will set you on the road to success. What Is a MarketResearch Report? Types of MarketResearch. Let’s begin!
By taking a more proactive—rather than reactive—approach to research, organizations can leverage better-informed strategies to stay ahead of their competitors. Yet, this was the status quo for pharmaceutical and healthcare companies until the advent of technologically advanced marketintelligence platforms.
Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and marketintelligence pulls back the curtains and opens the windows breathing new life into the way you do business.
Here, we’ll examine how product preferences are revealed using competitiveintelligence. Your product’s competitive positioning. Messaging must-haves revealed by competitiveintelligence. The competitiveintelligence you gain from it gives you traction to adjust and hit the sweet spot with your products.
There’s no denying the importance of having a competitiveintelligence (CI) platform in the “New Normal”. With the variety of competitiveintelligence (CI) platforms and solutions available, almost every need is filled, whether it is marketresearch, competitive landscaping, trend analysis, customer insights, or anything in between.
Contify, the AI-enabled market and competitiveintelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help marketresearch firms deliver their research and insights to their clients through Contify’s Market and CompetitiveIntelligence Platform.
This means they must keep track of technological advancements, evolving consumer behaviors, and competitiveintelligence. And it is no longer merely advantageous but essential for survival to embrace sophisticated techniques for gathering real-time business intelligence. It’s a lot to manage. billion U.S.
Facebook is seeking a product marketingresearcher for its Spark AR platform , a studio built for creating intuitive and customizable augmented reality experiences in Instagram stories and reels, among other things. He or she will inform product strategy, drive understanding of the AR ecosystem and work to increase customer value.
Here, we’ll explore how to stand out in your category with our handbook to competitiveintelligence strategies for your business. Specifically, we’ll break down the topic with a focus on: Defining competitiveintelligence. Why competitiveintelligenceresearch is essential for businesses.
Toshiba Global Commerce Solutions is currently recruiting a marketresearch analyst for placement at its offices in Durham City, North Carolina. This will be made possible by collecting customer and competitor intelligence from public information as well as third-party sources. ArchIntel™ -.
Consequently, businesses need to have almost instantaneous access to the information they need to make informed decisions. Agile research to the rescue! Modern businesses have adopted agile marketresearch as an answer to the dynamic environment in which they operate. What Is Agile MarketResearch?
The platform offers a unique and untapped goldmine of marketresearch. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. This reveals what information users find most valuable, funny, or interesting.
SaaS Magazine Prestigious ‘SaaS 1000’ honors Contify, a competitiveintelligence company, for its fast growth. Contify, a pioneer in AI-enabled market and competitiveintelligence solutions has been recognized as one of the world’s fastest-growing SaaS companies in the 2020 SaaS 1000 List.
Recently, Harvey Rañola , Global Head of Media Intelligence with NetBase Quid sat down with Cam Mackey , Executive Director of SCIP (Strategic & CompetitiveIntelligence Professionals) for two webinars focused on capturing better competitiveintelligence with data-driven insight.
Kevin Johannsen is currently a senior market and competitiveintelligence manager at Vizient, based in Dallas, Texas. By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and marketresearch.
The potential issue with value based pricing is that the level of research and understanding needs to be exhaustive. They need to conduct marketresearch to properly gauge their perception and willingness to make a purchase. This understanding only serves to inform your own pricing decisions.
Ben Gilad just finished teaching at the Academy of CompetitiveIntelligence winter core certification. In every program, there are at least a few people from marketresearch. This year one bright attendee was from marketresearch. I will convince him to stop wasting your talent on marketresearch.
The competitive strategies every company should know Gaining a competitive edge requires extracting high-value intelligence about your competitors and the markets you operate in. Key Takeaways: What is competitiveintelligence? Develop strategies to integrate diverse information into actionable intelligence.
This allows you to capitalize on your advantages and address your weaknesses to better compete in the market. Informing strategic decisions: Competitor analysis tools provide valuable data that can inform your business decisions. You can also leverage competitiveintelligence services.
Staying ahead in a competitivemarket requires a deep understanding of your rivals. A well-researched and informative competitor analysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. For instance, let's say you're bringing a new fitness app.
The senior manager will serve as a strategic thought partner and expert in analytical and marketresearch to help inform life-cycle planning, forecasting and senior management decisions that require primary marketresearch and competitiveintelligence.
This fierce competition is predicted to propel the U.S. As each company makes a dash to develop a better cure, their competitiveintelligence professionals are seen to be just as busy divining insights that will put clarity in an uncertain market. These are some of the U.S.
CompetitiveIntelligence [CI] has gone through an evolution since becoming a corporate function nearly 4 decades ago. Most importantly, the function of competitiveintelligence has grown to become a core component of developing a sound strategic road map for driving business growth and no longer seen as somebody’s “part-time” job.
Several AIM team members recently completed professional certifications further solidifying their standing among the preeminent intelligence and information professionals operating in the information industry today. It’s how AIM does business,” she added.
Knowing how to get competitor pricing is essential for the competitiveintelligence of any business. It helps you make informed decisions about your own pricing strategies, market positioning, and potential opportunities. This can be done in person or online.
What is CompetitiveIntelligence? Competitiveintelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. What key market trends and competitive insights can I leverage to grow my business?
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