A Comprehensive Introduction to Competitive Intelligence
Crayon
JUNE 29, 2021
Competitive intelligence (CI) is the process of tracking, analyzing, and activating information related to your competitors.
Who Uses Competitive Intelligence? 5 Key Stakeholders
Crayon
JANUARY 28, 2021
At this point, you’ve got a strong grasp on competitive intelligence (CI). If you’re really on your game, you might even be proficient in the analysis of competitive intelligence. You know what it is, why it’s important, and how to gather it. That’s awesome. Short answer: your entire organization.
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Sources of Competitive Intelligence: Your Go-To Guide
Crayon
SEPTEMBER 10, 2021
This is where competitive intelligence (CI) comes into play–the process of capturing and analyzing information about your rivals to drive internal strategy changes and tactics.
7 Market Research Examples for Competitive Intelligence
Cipher
APRIL 5, 2022
Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. In many organizations market research and competitive intelligence report into different areas of a company. Therefore it’s common that key information is not shared between the two teams.
How to Find Competitor Pricing Information (5 Key Sources)
Crayon
OCTOBER 28, 2021
Picture this: You’re a sales rep at an email marketing software company. One day, you hop on a discovery call with a prospect. As you’re chatting with them about their goals, they say this: “Easy automation is really the key here.
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Connecting Employees to the “Why Care” and “Where to Go” with Competitive Intelligence Integrations
Crayon
MAY 24, 2022
We all know your stakeholders can benefit from competitive intelligence , but let’s talk about the real problem: They have so many places to look for information that, rather than looking, they’ll often just ask a colleague a question instead. Customer Success. Product managers. Product marketers. Content marketers. Recruiters.
Competitive Intelligence Tools: Traditional Taxonomies vs. Natural Language Processing
Cipher
MAY 8, 2020
As you evaluate competitive intelligence tools , you will likely come across two major categories of systems: taxonomy-based systems and systems that use natural language processing for automated tagging.
Compete: The Next Must-Have Department
Crayon
APRIL 6, 2022
As competitive intelligence professionals, we can learn a lot from history. Our work–tracking, synthesizing, and communicating critical competitive information–is new. And if you think the introduction of new titles is stopping there, you’re missing the boat.
Competitive Intelligence Spotlight #39: Beth Goode, Director of Competitive Intelligence & Price To Win at SOS International
ArchIntel
NOVEMBER 18, 2020
Beth Goode , director of Competitive Intelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a Competitive Intelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.
Insurance Companies Can Now View NAIC Data in Knowledge360
Cipher
MARCH 18, 2021
If you work in the competitive intelligence space in the insurance industry, you’re probably well aware of the importance of analyzing your competitors. Through the NAIC product, InsData data sources are available via Consumer Information Service (CIS). The Role of InsData Consumer Insurance Data in Competitive Intelligence.
Data vs. Information vs. Knowledge vs. Wisdom
Cipher
FEBRUARY 10, 2021
The world at large uses the terms data and information interchangeably. And sometimes the terms knowledge and insights are bundled with them as well. If you're sitting around a table during Happy Hour (back when that was a thing) catching up with friends, odds are your audience doesn't know (our care about) the differences.
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Crayon Customer Corner: Meet the Product Marketing Team at Bonterra!
Crayon
APRIL 11, 2022
The team recently purchased Crayon and discussed how the platform and their team bring competitive intelligence to the next level. At Bonterra - sales, marketing, and customer success teams all leverage competitive intel to stay informed on competitors’ movements and improve their go-to-market strategy.
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8 Key Steps to Help You Spot Competitor Analysis Trends in 2023
Crayon
FEBRUARY 6, 2023
Effective competitive intelligence requires constant aggregation and analysis in order to turn information into actionable insights. But how do you get the right intelligence, how do you draw conclusions from that data, and what do you do with that analysis? and reading online reviews.
The Best Ways to Use Competitive Intelligence in Today’s Market
ArchIntel
JANUARY 4, 2021
Let’s discuss the best ways to use competitive intelligence in today’s market. However, monitoring your competition’s marketing strategies and how they perform is just as important. . In this article, we will talk about what competitive intelligence is, how to gather it, and how to use it to your own advantage.
Marketing Applications of Competitive Intelligence
ArchIntel
JUNE 9, 2021
According to Ranola, competitive intel allows companies to know how their brand is perceived relative to the competition. Benchmarking, one of CI’s main applications, informs companies of how well they stack up against competitors. The post Marketing Applications of Competitive Intelligence appeared first on ArchIntel™.
5 Competitive Pricing Strategies You Can Try This Year
Crayon
AUGUST 4, 2021
But determining a product’s worth isn’t as simple as assessing the combined value of its features and benefits; it’s a complex endeavor that needs to be informed by signals from the market. Of these signals, one of the most crucial is how your competitors price their products.
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Collecting Competitive Intelligence Using Artificial Intelligence-Powered Solution From Contify
ArchIntel
JANUARY 13, 2021
5, Roetzer published a transcript of the interview on the Marketing Artificial Intelligence Institute’s website, explaining Contify’s capabilities in helping businesses collect market and competitive intelligence. The NPL employed by Contify sets aside irrelevant data and extracts important information, she explained.
Using Competitive Intelligence to Move the Company Ahead
ArchIntel
MARCH 3, 2021
A blog entry in Crayon’s website tells entrepreneurs how to make use of the competitive information gathered to benefit their enterprises. Author Conor Bond said that in today’s highly competitive market, multiple competitors are likely making products almost equal in price and quality as one’s own.
Hey, Consumer Brands!: Are You Using a Competitive Intelligence (CI) Tool to Gain a Foresight Advantage?
Cipher
JUNE 17, 2020
It seems straightforward: gather the data, analyze the data, and share an informed story about what the data suggests is likely to happen with your executives.
Competitive Intelligence Spotlight #36: Leslie Mauger, Director of Pricing, Strategy and Intelligence for Peraton
ArchIntel
OCTOBER 29, 2020
Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitive intelligence, how to draft competitive intelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
Competitive Analysis Requires Benchmarking Your Own Company
Crayon
JANUARY 12, 2021
Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitive intelligence. This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success.
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Competitive Intelligence Services
Aqute Intelligence
APRIL 19, 2024
Competitive intelligence (CI) services offer businesses valuable insights into their market and competition. These services are becoming essential for companies seeking informed decision-making and a strategic edge. Competitive intelligence services: What is it, and why do you need it? Let’s take a look.
OSINT Competitive Intelligence Gathering Can Be Ethical and Legal
ArchIntel
FEBRUARY 23, 2021
A blog entry in The Startup, however, says the advent of online open-source intelligence gathering techniques has made the job of spying on business rivals a completely legal and even respectable endeavor. The post OSINT Competitive Intelligence Gathering Can Be Ethical and Legal appeared first on ArchIntel™.
Competitive Intelligence Platform Klue Raises $62M in Series B Funding Round
ArchIntel
JANUARY 5, 2022
Klue, a competitive intelligence platform provider based in Vancouver, Canada, has secured $62 million in additional funding after a Series B financing round led by Tiger Global Management. The post Competitive Intelligence Platform Klue Raises $62M in Series B Funding Round appeared first on ArchIntel™. ArchIntel™ -.
British Fashion Icon Fights New Wave of Competitors With Competitive Intelligence
ArchIntel
MARCH 31, 2021
Octopus Intelligence reveals in its website how it helped such a company, an iconic British fashion brand, identify weaknesses in its age-old way of conducting business and win back the market share it lost to competitors. Octopus said that its mission involved informally surveying fashion shoppers.
How to use LinkedIn for Competitive Intelligence
Aqute Intelligence
APRIL 25, 2024
Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. It involves collecting and analyzing detailed information about competitors and industry developments to make informed strategic decisions. Start by identifying employees in relevant roles (e.g.,
Competitive Intelligence Spotlight #40: Brian Greenberg, Marketing Competitive Intelligence Head with Aruba Networks
ArchIntel
DECEMBER 7, 2020
Brian Greenberg , head of Marketing Competitive Intelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s Competitive Intelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
Competitive Intelligence: Hype or Necessity?
mention
JULY 5, 2024
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is Competitive Intelligence?
Competitive Intelligence Insights Must Be Delivered With Flair
ArchIntel
FEBRUARY 23, 2021
Industry experts recognize that competitive intelligence can be of great value to an organization even if on the surface they look like bits and pieces of information that are loosely tied together. A competitive intelligence presentation is made much more interesting and understandable if delivered in the context of a story.
A Guide to Social Media Competitive Analysis (Template)
Crayon
AUGUST 11, 2021
The ubiquity of marketing activity across platforms like Twitter and LinkedIn has given rise to social media competitive analysis—an exercise that companies undertake in hopes of improving their own strategies. What is social media competitive analysis?
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SIR President Mike Myers: Changing at the Pace of COVID
Cipher
JANUARY 7, 2021
Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 01.
Website monitoring for competitive intelligence
Aqute Intelligence
JUNE 27, 2023
Monitoring your competitors’ websites can give you early notice of new product announcements, new customers, changes in their product portfolio, new approaches in their go-to-market messaging and other information. Website monitoring is an easy tool for competitive intelligence.
Addressing Time Constraints in Competitive Intelligence
ArchIntel
FEBRUARY 23, 2021
Data science provider InfoDesk considers time constraints one of the biggest challenges for competitive intelligence teams. The company points to disparate information sources as one of the factors holding back CI teams. The company points to disparate information sources as one of the factors holding back CI teams.
“Quick Success” in Competitive Intelligence?
Academyci
DECEMBER 26, 2024
At the core of this powerful pull is a confusion between research projects and competitive intelligence. Intelligence doesnt. When novices are seduced by the promise of quick wins with AI, they are laying the ground for becoming a conduit for information not a providers of intelligence. Projects have deadlines.
Competitive Intelligence Spotlight #37: Dina Flynn, Federal Capture Director with Cisco Systems
ArchIntel
NOVEMBER 10, 2020
recently spoke with ArchIntel regarding significant lessons and challenges within competitive intelligence, how to analyze competition and customers, and how technology could offer insight into the practice. Implementing a competitive intelligence program is critical. This even affects how you look at information.
Why Pay An Agency For Competitive Intelligence
Aqute Intelligence
JANUARY 10, 2024
Competitive intelligence can help mold your business into the confident and prepared leader it needs to be. Here are a few reasons why partnering with a competitive intelligence agency could help you tap into untapped opportunities. There’s also pressure to stay agile and updated in the field.
Competitive Intelligence Equally Works for Growing a Business and Defending the Nation
ArchIntel
MAY 12, 2021
In corporate terminology, information derived from endeavors of this nature are referred to as competitive intelligence. The true value of competitive intelligence is that it combines the strengths of anticipatory intelligence and current intelligence, the author said.
How To Write An Internal Competitive Intelligence Newsletter
Aqute Intelligence
JANUARY 3, 2024
Don't let the term 'competitive intelligence' deceive you – it's not about corporate cloak-and-dagger tactics but a strategic arsenal that enables you to stay ahead in the game. So let's dive in and explore the recipe for crafting a high-impact competitive intelligence newsletter, the compass for your corporate foresight.
Manual Data Collection vs. Automated Monitoring
Cipher
OCTOBER 4, 2021
The collection and organization of high-quality data is foundational to the success of any Market and Competitive Intelligence (M/CI) effort.
9 Top Competitive Intelligence Tools For Data Manipulation
Aqute Intelligence
APRIL 18, 2023
Innovative companies use competitive intelligence to benchmark against competitors and see which ones are growing stronger or executing particularly well. Below, you’ll read about some of the tools that you can use for data extraction and monitoring in competitive analysis projects.
Author Ellen Naylor: Exposing Blind Spots With Win/Loss Analysis
Cipher
FEBRUARY 22, 2021
Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 02.
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How good is ChatGPT for competitive intelligence?
Aqute Intelligence
MARCH 27, 2023
It can pass bar exams and medical exams and seemingly answer all sorts of questions in a way that has some people very excited about ChatGPT being a fundamental shift in computer intelligence. ChatGPT’s answer: Unfortunately, as an AI language model, I do not have access to [xxx]'s customer data or financial information.
Retail Competitive Intelligence: Unlocking the Power of Price Bundles with Engage3
Engage3
JANUARY 15, 2025
In the fast-paced world of retail, staying ahead means leveraging Retail Competitive Intelligence to craft strategies that drive profitability and customer loyalty. At the forefront of this innovative approach is Engage3 , a leader in pricing intelligence and Price Image Management. What is Retail Competitive Intelligence?
Retail Competitive Intelligence: Drive Success in 2025 with Engage3
Engage3
JANUARY 3, 2025
For this, Engage3 , a leader in Retail Competitive Intelligence , offers solutions to help you stay ahead in 2025. What is Retail Competitive Intelligence? Retail Competitive Intelligence involves collecting, analyzing, and using data about competitors pricing, product assortments, promotions, and market positioning.
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