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Statistics for the Outsourcing of Market and Competitive Intelligence Activities

Cipher

In partnership with Forrester Research , Cipher conducted a study in March 2021 exploring how life science companies and third-party market and competitive intelligence (M/CI) vendors can best work together.

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Former Global Competitive Intelligence lead at GE answers our Competitive Intelligence questions

Octopus

Former Global Competitive Intelligence lead at GE answers our Competitive Intelligence questions. In this week’s question and answer session, the former Global Competitive Intelligence lead at GE answers our Competitive Intelligence questions.

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Customer Corner: How ConnectWise Increased Global Battlecard Adoption by Centralizing CI

Crayon

The leading characteristic of any successful competitive intelligence program is consistent, enthusiastic adoption. But before your sales reps can dive into the competitive assets you create for them, they first need to be able to access them.

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Marketing Applications of Competitive Intelligence

ArchIntel

In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. The post Marketing Applications of Competitive Intelligence appeared first on ArchIntel™. ArchIntel™ -.

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British Fashion Icon Fights New Wave of Competitors With Competitive Intelligence

ArchIntel

Even the most established brands are not immune to disruptions in an ever-evolving global marketplace. Octopus Intelligence reveals in its website how it helped such a company, an iconic British fashion brand, identify weaknesses in its age-old way of conducting business and win back the market share it lost to competitors.

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Competitive Intelligence: Hype or Necessity?

mention

Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is Competitive Intelligence? Let’s break down the different kinds.

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Skills needed for working in competitive intelligence

Aqute Intelligence

Are you interested in a career in competitive intelligence? The industry is constantly growing as organisations recognise the value of mapping the competitive landscape, and quantifying the threats and opportunities presented by rivals. Aqute Intelligence is always looking for new analysts to join our global team.