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Chimney in Search of Product Marketing Manager

ArchIntel

Chimney Vigor Group , a full-service creation studio specializing in communications, production, entertainment and marketing technology, is searching for a product marketing manager with experience in software-as-a-service development, go-to-market rollout and martech innovation. ArchIntel™ -.

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Porter in action – a classic CI “secret”

Academyci

By Benjamin Gilad One cant do real competitive intelligence without understanding at least the foundation of strategy. Because Competitive Intelligence means competitive insight, which means achieving some strategic distinction from competitors. I am sure a market research agency backed this with dazzling slides.

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Telecommunications Industry Offering Crucial Socioeconomic Services Amid COVID-19 Pandemic

ArchIntel

Opportunities are seen to arise from, among others, the converging and remixing of entertainment experiences as people seek to escape the gloom of a global health crisis. Each telco is expected to fully mobilize its competitive intelligence executives to help capture this wave of opportunities in 2021 and beyond.

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How to Conduct Tech Market Research

Alpha Sense BI

For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.

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2023 Global Consumer Insight Analytics Report Reveals Research Trends

Netbasequid

Additionally, the report will highlight which consumer insights channels marketers consider a “must” for participating in and the most significant use cases for consumer insights. Notably, 44.76% of respondents are not utilizing any consumer research tool, which leaves them vulnerable to competitors.

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Fuld + Company welcomes Michele Sachar as its new Chief Operating Officer 

Fuld

In this role, Michele will be leading us through the next stages in our development to build deeper client relationships, significantly expand Fuld’s client base, and extend our brand and portfolio of service offerings in competitive intelligence, strategic insights, and consulting services. About Fuld + Company.

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Competitive enablement: The importance of anticipating market developments

Academyci

According to the PMI and Economist Intelligence Unit’s survey from 2017 , the overriding reason for failures is… Unexpected market developments. That’s beyond the scope of the quantitative techniques available to market researchers. Is AI a threat to product marketers? The result?