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Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitiveintelligence, how to draft competitiveintelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
Competitiveintelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitiveintelligence tool, and no competitiveintelligenceresearch is complete without it.
Dorothy Koch , head of Business Research and CompetitiveIntelligence with Sagacity Operations Solutions , recently spoke with ArchIntel regarding how competitiveintelligence and analysis has driven the commercial sector. ArchIntel: How do you measure success within competitiveintelligence? . “It’s
A good competitor research project will use many sources to collect as much information as possible about the target competitor. Earnings calls For public companies, earnings calls are almost a mandatory resource in competitiveintelligence. Examples: SEC search , Annual Reports 3. A great source of transcripts is Seeking Alpha.
And this understanding is made possible with a marketresearch report. We are going to cover the bases of what a marketresearch report is and how to prepare one that will set you on the road to success. What Is a MarketResearch Report? Types of MarketResearch. Let’s begin!
Recently, Harvey Rañola , Global Head of Media Intelligence with NetBase Quid sat down with Cam Mackey , Executive Director of SCIP (Strategic & CompetitiveIntelligence Professionals) for two webinars focused on capturing better competitiveintelligence with data-driven insight.
Kevin Johannsen is currently a senior market and competitiveintelligence manager at Vizient, based in Dallas, Texas. By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and marketresearch.
Ben Gilad just finished teaching at the Academy of CompetitiveIntelligence winter core certification. In every program, there are at least a few people from marketresearch. This year one bright attendee was from marketresearch. I will convince him to stop wasting your talent on marketresearch.
AIM’s Vice President, Anne Herron, earned Professional Research Certification (PRC) through the MarketingResearch Association. Analysts Kristin Langrill, Ann Sigsby, and Chad Groenhout earned SCIP Certification from the Strategic & CompetitiveIntelligence Professionals (SCIP).
Each telco is expected to fully mobilize its competitiveintelligence executives to help capture this wave of opportunities in 2021 and beyond. Executive Profile: Mellie Chow, Executive Director – CompetitiveIntelligence and Strategy at Comcast. Susan Addis Sr MarketResearch Mngr AT&T.
AIM’s Vice President, Anne Herron, earned Professional Research Certification (PRC) through the MarketingResearch Association. Analysts Kristin Langrill, Ann Sigsby, and Chad Groenhout earned SCIP Certification from the Strategic & CompetitiveIntelligence Professionals (SCIP).
By Benjamin Gilad One cant do real competitiveintelligence without understanding at least the foundation of strategy. Because CompetitiveIntelligence means competitive insight, which means achieving some strategic distinction from competitors. I am sure a marketresearch agency backed this with dazzling slides.
To capture these opportunities, the insights provided by each energy company’s competitiveintelligence executive will be of paramount importance. Executive Profile: Trista Ristvedt, Senior Competitive Analysis Program Manager at Tennessee Valley Authority. Derek Mauzy Market Intel Director Reliant.
Contify will be the silver sponsor of the competitiveintelligence event , IntelliCon 2020. Contify, the AI-enabled market and competitiveintelligence solution s provider, has announced that they are a silver sponsor at the SCIP IntelliCon 2020. Winners will be notified through email after the event.
The eLearning market in the United States is expected to grow by $21.64 billion between 2020 to 2024, according to a study by marketresearch firm Technavio. Also helping propel the emerging sector’s growth is today’s evolved learning and education landscape, the report said. higher education.
From leveraging data analytics to employing emotional intelligence, women are transforming traditional paradigms and breaking barriers in leadership, entrepreneurship, and innovation. The Role of Intelligence in Empowerment Intelligence, in its many forms, serves as a critical enabler for empowerment.
But you can’t do it without first gathering actionable intelligence about buyers, their needs and their preferences. Marketresearch companies in the UK can help you make strategic business decisions with consumer insights. But finding a marketresearch company or platform that’s right for you can be challenging.
Connecting with customers requires brands have clarity around top business intelligence priorities and solid consumer marketresearch backing up their decision-making. In this piece, we’ll explore why leading brands and agencies are: Capturing competitiveintelligence with visualizations. And siloes.
For example, our company Aqute could be in competitiveintelligence , or marketresearch, or consulting. If we decide we are in competitiveintelligence, we could be in competitiveintelligence software or competitiveintelligence services. Which companies are your customers?
Ultimately, I am just grateful for any and all opportunities to educate consumers about the existence of annuities, and whether (or not) they may be a viable purchase for their retirement goals. Sheryl Moore is President and CEO of the life and annuity marketresearch firm of Wink, Inc.
That was a huge accomplishment for a girl that has been trying to educate both the ignorant, and the misinformed, about the unique value proposition that all annuities offer! Sheryl Moore is CEO of the life and annuity marketresearch firm of Wink, Inc. The question is, how to make that happen?
That was a huge accomplishment for a girl that has been trying to educate both the ignorant, and the misinformed, about the unique value proposition that all annuities offer! Sheryl Moore is President and CEO of the life and annuity marketresearch firm of Wink, Inc. The question is, how to make that happen?
That was a huge accomplishment for a girl that has been trying to educate both the ignorant, and the misinformed, about the unique value proposition that all annuities offer! Sheryl Moore is President and CEO of the life and annuity marketresearch firm of Wink, Inc. The question is, how to make that happen?
That was a huge accomplishment for a girl that has been trying to educate both the ignorant, and the misinformed, about the unique value proposition that all annuities offer! Sheryl Moore is President and CEO of the life and annuity marketresearch firm of Wink, Inc. The question is, how to make that happen?
That was a huge accomplishment for a girl that has been trying to educate both the ignorant, and the misinformed, about the unique value proposition that all annuities offer! Sheryl Moore is CEO of the life and annuity marketresearch firm of Wink, Inc. The question is, how to make that happen?
That was a huge accomplishment for a girl that has been trying to educate both the ignorant, and the misinformed, about the unique value proposition that all annuities offer! Sheryl Moore is CEO of the life and annuity marketresearch firm of Wink, Inc. The question is, how to make that happen?
Best For: AlphaSense is best suited for corporations, investment firms, financial services firms, or consulting companies conducting comprehensive marketresearch and competitor monitoring. It is consistently ranked as an industry leader by TrustRadius and G2 and was also recognized by Forbes as a Top 50 AI Company in 2023.
I have viewed myself as an educator on life insurance and annuity products for well into two decades. Sheryl Moore is President and CEO of the life and annuity marketresearch firm of Wink, Inc. That said, I’ve not been as vocal about some things as I maybe should. Let this article be a first step in righting those wrongs.
Ultimately, I am just grateful for any and all opportunities to educate consumers about the existence of annuities, and whether (or not) they may be a viable purchase for their retirement goals. Sheryl Moore is President and CEO of the life and annuity marketresearch firm of Wink, Inc.
That was a huge accomplishment for a girl that has been trying to educate both the ignorant, and the misinformed, about the unique value proposition that all annuities offer! Sheryl Moore is President and CEO of the life and annuity marketresearch firm of Wink, Inc. The question is, how to make that happen?
In a traditional career/captive agency distribution model, insurance companies not only develop life/annuity products, but also recruit new agents, get them licensed, provide them with training, continuing education, sales ideas, and more. She may be reached at sjm@intelrockstar.com.
In a traditional career/captive agency distribution model, insurance companies not only develop life/annuity products, but also recruit new agents, get them licensed, provide them with training, continuing education, sales ideas, and more. She may be reached at sjm@intelrockstar.com.
As more and more businesses move their prospect acquisition into online digital marketing channels, while at the same time dissolving global barriers to doing business, competition for customers is heating up. Keeping track of the competition is but one method of finding new ways of adding value.
Usually, a product marketer’s responsibilities include conducting marketresearch, crafting a compelling product vision and narrative, developing a launch plan, launching the product, and supporting its growth by driving demand and product usage. Pre-launch stage: Marketresearch, positioning, awareness, and reach.
Your competition. Your competition is always up to something which could give them an edge over you, making media monitoring software particularly suited for competitiveintelligence. NetBase Quid ® is the best consumer and marketintelligence platform for modern brands. NetBase Quid®.
The marketing organization performs numerous tasks that ordinarily would be performed by the home office in a career distribution arrangement; agent contracting, agent licensing, training, continuing education, marketing support and sales assistance — just to name a few responsibilities.
The marketing organization performs numerous tasks that ordinarily would be performed by the home office in a career distribution arrangement; agent contracting, agent licensing, training, continuing education, marketing support and sales assistance — just to name a few responsibilities.
The future of marketresearch is in generative artificial intelligence (genAI). This branch of artificial intelligence has been making waves across industries, from healthcare and energy to financial services and consulting , among others. However, the use of generative AI solutions in marketresearch is not without risk.
Market analysis is key to how you find and capitalize on market trends before your competitors do. You can start by outlining research goals and needs. But let’s be real, making data-driven decisions is a whole lot easier with top marketresearch firms by your side. Speak to the research experts 2.
health care sector is seen to experience an unprecedented level of competition. Through all this, competitiveintelligence professionals will surely be pushed hard to generate much-needed insights. Executive Profile: Arnold DuBell, Associate Competitive and Strategic Intelligence Director at Novartis.
The imminent changes in the industry are expected to usher in a new age of competition in the U.S. As traditional producers of energy compete against purveyors of clean fuels, the industry’s competitiveintelligence professionals can expect themselves to be at the heart of the fray. power sector.
I don’t know about all of you, but I hear a rallying cry for educating consumers on annuities! Sheryl Moore is President and CEO of Moore MarketIntelligence, an indexed product resource in Des Moines, Iowa, as well as the marketresearch firm of Wink, Inc.
Go forth, educate, and the sales will come. References: Pew Research Center. Moore is president and CEO of the life and annuity marketresearch firm of Wink, Inc. Her companies provide competitiveintelligence, marketresearch, product development, consulting services and insight to select financial services companies.
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