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Measuring Share of Market: Beyond the Basic Formula While the formula is straightforward, getting accurate data can be challenging. Here are some methods to measure SOM: Sales DataAnalysis : Compare your sales data with industry reports or estimates of total market size.
Here, we’ll explore how to stand out in your category with our handbook to competitiveintelligence strategies for your business. Specifically, we’ll break down the topic with a focus on: Defining competitiveintelligence. Why competitiveintelligenceresearch is essential for businesses.
You’re doing your own marketresearch. Launch your next product with a data-driven strategy Attest’s marketresearch platform comes complete with a team of insights professionals who will help your team get real results from your survey data. Because you only get to spend every dollar once, right?
The senior manager will serve as a strategic thought partner and expert in analytical and marketresearch to help inform life-cycle planning, forecasting and senior management decisions that require primary marketresearch and competitiveintelligence.
AIM’s Vice President, Anne Herron, earned Professional Research Certification (PRC) through the MarketingResearch Association. Analysts Kristin Langrill, Ann Sigsby, and Chad Groenhout earned SCIP Certification from the Strategic & CompetitiveIntelligence Professionals (SCIP).
This fierce competition is predicted to propel the U.S. As each company makes a dash to develop a better cure, their competitiveintelligence professionals are seen to be just as busy divining insights that will put clarity in an uncertain market. These are some of the U.S.
AIM’s Vice President, Anne Herron, earned Professional Research Certification (PRC) through the MarketingResearch Association. Analysts Kristin Langrill, Ann Sigsby, and Chad Groenhout earned SCIP Certification from the Strategic & CompetitiveIntelligence Professionals (SCIP).
By Benjamin Gilad One cant do real competitiveintelligence without understanding at least the foundation of strategy. Because CompetitiveIntelligence means competitive insight, which means achieving some strategic distinction from competitors. Otherwise, you might as well be CHATgpt doing “dataanalysis.”
To capture these opportunities, the insights provided by each energy company’s competitiveintelligence executive will be of paramount importance. Executive Profile: Trista Ristvedt, Senior CompetitiveAnalysis Program Manager at Tennessee Valley Authority. Derek Mauzy Market Intel Director Reliant.
And then there is the competition from other telecom companies as well as industrial solution providers working on their own IoT offerings. In light of such challenges, telecommunication companies would benefit from the services of competitiveintelligence experts. Angelique Sabin Marketing Strategy Head T-Mobile.
Knowing how to get competitor pricing is essential for the competitiveintelligence of any business. It helps you make informed decisions about your own pricing strategies, market positioning, and potential opportunities.
Businesses are catching on to the importance of marketintelligence. In fact, research shows over 73% of businesses are investing more than 20% of their overall technology budgets on intelligence and dataanalysis ( source ). Is marketintelligence the same thing as marketresearch?
In light of the opportunities and challenges faced by the A&D industry this year, knowing how competitors intend to adapt is strategically important, making the role of competitiveintelligence executives critical. Stefanie Kowitt is the head of Lockheed Martin’s capture excellence and competitiveintelligence team.
From leveraging data analytics to employing emotional intelligence, women are transforming traditional paradigms and breaking barriers in leadership, entrepreneurship, and innovation. The Role of Intelligence in Empowerment Intelligence, in its many forms, serves as a critical enabler for empowerment.
But you can’t do it without first gathering actionable intelligence about buyers, their needs and their preferences. Marketresearch companies in the UK can help you make strategic business decisions with consumer insights. But finding a marketresearch company or platform that’s right for you can be challenging.
Each of these data types can be useful on their own, but marketintelligence involves combining them to create a 360-degree view of your market. Is MarketIntelligence The Same Thing As MarketResearch? These two terms are often used interchangeably, but there are key differences between them.
It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitiveintelligence to gain an edge over their competitors. What is a CompetitiveAnalysis? Competitiveanalysis helps you maintain a competitive footing by deeply understanding a competing brand.
Therefore, data visualizations enhance the process of dataanalysis every step of the way, from exploration to dissemination. And data visualizations strengthen your ability to identify correlations and makes your results stick better in the minds of those you share them with. Unexpected Insight Data Visualization Offers.
The eLearning market in the United States is expected to grow by $21.64 billion between 2020 to 2024, according to a study by marketresearch firm Technavio. Executive Profile: Archana Rao, Senior Director of Marketing Strategy and Sales at Cengage. ArchIntel™ -. These are some of the U.S.
The existing brands in the market are going to make things difficult for you, especially the direct competitors. Your marketresearch platform should help you assess the field through competitiveintelligence including product comparison, market share, and SWOT analysis. Cultural norms.
IBM also helps update the Navy ERP system’s functions including logistics, sustainment, deployment and business intelligence, along with support for dataanalysis and governance, software design, business system integration and business process management and reengineering.
By harnessing the power of this new technology , financial professionals can leverage advanced algorithms and deep learning capabilities to analyze vast amounts of financial data , organize unstructured data , identify patterns, and generate valuable insights in a fraction of the time it would ordinarily take.
As more and more businesses move their prospect acquisition into online digital marketing channels, while at the same time dissolving global barriers to doing business, competition for customers is heating up. Keeping track of the competition is but one method of finding new ways of adding value.
But let’s be real, making data-driven decisions is a whole lot easier with top marketresearch firms by your side. The right marketresearch agencies, platforms and companies do more than just surveys to offer actionable insights so you can make smarter decisions for business growth.
With the growth of internet access worldwide and the subsequent rise of social media adoption, unstructured data is growing at a rate of 55-65% per year. With the right sentiment analysis tools, it’s an exciting time in the world of dataanalysis as there’s no shortage of competitive, consumer and marketintelligence to pull from.
Enhancing DataAnalysis Expertise. And we are going to drill down to show what consumer behavior analysis is and how it looks in action, using our list above as a guide. It’s imperative to have intel you can trust with markets evolving daily as consumers jump from trend to trend at a moment’s notice.
Houston, we have a marketresearch question. Luckily, there are dozens of marketresearch companies in the area that can help with that. But in a city that put humans on the moon, shouldn’t marketresearch be just as innovative? That’s where Attest comes in with a different approach.
The future of marketresearch is in generative artificial intelligence (genAI). This branch of artificial intelligence has been making waves across industries, from healthcare and energy to financial services and consulting , among others. However, the use of generative AI solutions in marketresearch is not without risk.
And this was clear in a recent webinar hosted by SCIP as two NetBase Quid data experts, Alexis Nigro and Harvey Ranola, walked the audience through enriching their marketresearch with deep-level dataanalysis. Using this process, the client can anticipate the moves made by their competition.
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