Remove Competitive Intelligence Remove Data Analysis Remove Market Research
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Share of Voice vs Share of Market in the Era of AI

mention

Measuring Share of Market: Beyond the Basic Formula While the formula is straightforward, getting accurate data can be challenging. Here are some methods to measure SOM: Sales Data Analysis : Compare your sales data with industry reports or estimates of total market size.

Marketing 130
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A Handbook to Competitive Intelligence Research for Your Business

Netbasequid

Here, we’ll explore how to stand out in your category with our handbook to competitive intelligence strategies for your business. Specifically, we’ll break down the topic with a focus on: Defining competitive intelligence. Why competitive intelligence research is essential for businesses.

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The 12 best market research tools for reliable data analysis in 2023

ATTEST

You’re doing your own market research. Launch your next product with a data-driven strategy Attest’s market research platform comes complete with a team of insights professionals who will help your team get real results from your survey data. Because you only get to spend every dollar once, right?

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Myovant Sciences Recruiting Senior Commercial Analysis, Insights Manager

ArchIntel

The senior manager will serve as a strategic thought partner and expert in analytical and market research to help inform life-cycle planning, forecasting and senior management decisions that require primary market research and competitive intelligence.

Analysis 104
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AIM analysts earn professional certifications in market research, competitive intelligence, & data science

AIM

AIM’s Vice President, Anne Herron, earned Professional Research Certification (PRC) through the Marketing Research Association. Analysts Kristin Langrill, Ann Sigsby, and Chad Groenhout earned SCIP Certification from the Strategic & Competitive Intelligence Professionals (SCIP).

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AIM analysts earn professional certifications in market research, competitive intelligence, & data science

AIM

AIM’s Vice President, Anne Herron, earned Professional Research Certification (PRC) through the Marketing Research Association. Analysts Kristin Langrill, Ann Sigsby, and Chad Groenhout earned SCIP Certification from the Strategic & Competitive Intelligence Professionals (SCIP).

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Porter in action – a classic CI “secret”

Academyci

By Benjamin Gilad One cant do real competitive intelligence without understanding at least the foundation of strategy. Because Competitive Intelligence means competitive insight, which means achieving some strategic distinction from competitors. Otherwise, you might as well be CHATgpt doing “data analysis.”