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This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. Competitoranalysis is a process the best companies activate to gain a competitive advantage.
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. Would you be surprised if I told you, highly competitive companies usually know the most about their competitors? What is CompetitiveAnalysis?
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. Gaining a competitive advantage is not possible without first analyzing your competitors. The benefits are obvious; the process is not always easy.
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. Competitoranalysis is crucial to any marketing and production strategy.
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. Successful companies know what their competitors are up to. Accumulating data on competitor activity promotes market knowledge and strengthens corporate strategy.
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. The Market and CompetitiveIntelligence (M/CI) world is full of terms with subtle differences in both definition and usage.
Looking for a market and competitiveintelligence tool to improve competitor tracking, help your business become your industry’s leader and monitor market disruptors? You’ve come to the right place.
How to do CompetitorAnalysis in 2021 It is important to understand how to do CompetitorAnalysis in 2021. Most of us work within competitivemarkets. The post How to do CompetitorAnalysis in 2021 appeared first on Octopus CompetitiveIntelligence. So, keeping an eye.
This is where knowing how to do a competitoranalysis comes into play. For medium and large businesses, the stakes are higher, and the competitive landscape is more complex. Conducting a thorough competitoranalysis is essential to stay ahead. What is competitoranalysis? Let’s get started.
A recent blog entry on BiQ’s website describes marketingcompetitoranalysis as an assessment of current and potential competitors’ strengths and weaknesses , an activity that aims to keep one’s enterprise on top of competitors at all times. ArchIntel™ -.
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. Competitiveanalysis is a central part of any market and competitiveintelligence (M/CI) strategy.
Staying ahead in a competitivemarket requires a deep understanding of your rivals. A well-researched and informative competitoranalysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. What is a competitoranalysis report?
The perfect scenario for any business is to have a growing market share within an expanding market. This is a guest blog from Natalya Zhukova at SEMRush. Yet in the real world, that’s rarely the case.
Marketintelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. Other applications of the platform include communications management, public relations and email marketing.
Competitiveintelligence (CI) services offer businesses valuable insights into their market and competition. Competitiveintelligence services: What is it, and why do you need it? Competitiveintelligence (CI) involves gathering and analyzing information about your competitors and the market.
Competitiveintelligenceanalysis helps businesses maintain or gain a strategic market advantage. It involves collecting and analyzing detailed information about competitors and industry developments to make informed strategic decisions. sales, product development team, marketing team).
Patent searches are both an early warning about a competitor’s product roadmap , and a lagging indicator (because by the time a patent is published, the competitor is already making progress in that work). No competitiveintelligence team in the technology industry should ignore patent searches.
Remember the days when TV ads and billboards measured marketing success? Today, it’s all about Share of Voice (SOV) and Share of Market (SOM). In this guide, you can learn more about Share of Voice and Share of Market, how these metrics work, why they matter in today’s AI-driven world, and how to use them to boost your brand.
Competitiveintelligence allows your company to analyze and track information related to your competition. The goal of competitiveintelligence is to empower your business. Competitiveintelligence enables your sales and marketing teams to differentiate your business from competitors.
It has been too long since we updated our list of competitiveintelligence companies. These are companies, mainly in the US and Europe, for whom competitiveintelligence is their main or only focus. So, not companies like McKinsey that undoubtedly analyze competitors but not as their main activity.
Monitoring your competitors’ websites can give you early notice of new product announcements, new customers, changes in their product portfolio, new approaches in their go-to-market messaging and other information. Website monitoring is an easy tool for competitiveintelligence.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
Innovative companies use competitiveintelligence to benchmark against competitors and see which ones are growing stronger or executing particularly well. Competitoranalysis helps companies make better strategic decisions and rise to the top. Competitors use BatchGeo to transform their data into useful maps.
Are you interested in a career in competitiveintelligence? The industry is constantly growing as organisations recognise the value of mapping the competitive landscape, and quantifying the threats and opportunities presented by rivals. Aqute Intelligence is always looking for new analysts to join our global team.
So, you seek comprehensive, insightful, and actionable competitiveintelligence to outpace the competition. You've likely seen their broad overviews, which outline the competitive landscape and give you some insight into who's in your niche.
Unleashing the power of sales as CI agents When it comes to competitoranalysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. When selecting salespeople, target those who directly interface with customers and competitors. Your sales team.
Don't let the term 'competitiveintelligence' deceive you – it's not about corporate cloak-and-dagger tactics but a strategic arsenal that enables you to stay ahead in the game. So let's dive in and explore the recipe for crafting a high-impact competitiveintelligence newsletter, the compass for your corporate foresight.
On the surface, a competitoranalysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. However, today’s competitiveanalysis goes well beyond that.
Every now and then, we publish a list of competitiveintelligence companies. Our criteria include that competitiveintelligence has to be their primary, or at least significant, focus. Other agencies graze the edges of competitiveintelligence, but it's not their main service.
It can pass bar exams and medical exams and seemingly answer all sorts of questions in a way that has some people very excited about ChatGPT being a fundamental shift in computer intelligence. Partners at this level get access to training, sales and marketing resources, and a dedicated partner account manager.
In a previous post, we talked about competitiveintelligence and its benefits, strategy, as well as examples of information that can be analyzed to yield insights. One component of competitiveintelligence is having a competitoranalysis template to inform your efforts. What is CompetitorAnalysis?
Competitiveintelligence tools are a great way to stay on top of the competition. These tools are designed to help you monitor your competition's strengths and weaknesses. What are Competitor Research Tools?
Competitiveintelligence has become a standard part of the B2B sales process, with a growing number of competitiveintelligence tools providing a lot of information at no, or little, cost. In almost every competitiveintelligence project, sales is an important focus. What is the competitor’s sales pitch?
A good competitor research project will use many sources to collect as much information as possible about the target competitor. Almost every competitoranalysis relies on all of the sources below to some extent. Competitor websites As a source of information, competitor websites can be hit and miss.
Running a successful business these days means keeping a close eye on the competition. Don’t think for a moment that your competitors aren’t using online competitoranalysis tools to keep tabs on you. Fortunately, there are many tools out there to keep you informed on different aspects of a competitor’s movements.
Octopus Intelligence has published a new article that provides businesses with guidance on how to conduct a competitoranalysis in 2021. Competitoranalysis is a tool that evaluates the marketing strategies used by various companies operating within a certain market.
Think about the difference between walking into a high-stakes board meeting with a couple of scrawled notes and walking in with a folder full of market trends, predictive forecasts, and competitor strategies. Competitiveintelligence can help mold your business into the confident and prepared leader it needs to be.
Whether your brand is new to the social listening game or you’ve been around the block a few times, a competitiveanalysis is a key ingredient in your overall marketintelligence. For brands wanting to take competitiveintelligence seriously, we’ll talk here about how to do a competitoranalysis the right way.
Any successful marketing campaign accomplishes two key objectives. Second, but just as important, it encourages consumers to choose that brand over its competition. That’s why it’s important to carry out competitoranalysis before determining your company’s marketing spend.
The definition of a winning edge in the business world nowadays requires more than just savvy marketing campaigns and brilliant services. It’s about understanding your competition and using that knowledge to drive your business forward. It’s about understanding your competition and using that knowledge to drive your business forward.
The total amount they spend on these pursuits is known as the marketing spend. By tracking the performance of a brand’s ads, you can gather competitiveintelligence on how it is using its marketing spend as well as the kind of returns it is getting. If you can also keep tabs on your competition, it’s doubly effective.
He also focused on the ethical implications inherent in the competitive landscape and how to determine where the marketplace is headed in the future. . You have to be in the competitiveintelligence sector for the long haul, and to do so, you have to be very ethical at what you do.”.
Marketing is a common focus of most competitiveintelligence projects. What is the competitor’s messaging? The same key questions come up in frequently in many competitoranalysis projects. How does the competitor demonstrate ROI? Need a quote for competitor research? How effective is it?
By conducting regular competitiveintelligence (CI) research, product managers can gain valuable insights into their competitors' products, pricing, marketing strategies, and customer acquisition tactics. This data can then be used to analyze competitor product features, pricing, and marketing campaigns.
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