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Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitiveintelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 02.
Unleashing the power of sales as CI agents When it comes to competitoranalysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. Their direct experiences and diverse viewpoints can provide great insights for your competitoranalysis. Your sales team.
In a previous post, we talked about competitiveintelligence and its benefits, strategy, as well as examples of information that can be analyzed to yield insights. One component of competitiveintelligence is having a competitoranalysis template to inform your efforts. What is CompetitorAnalysis?
A good competitor research project will use many sources to collect as much information as possible about the target competitor. Almost every competitoranalysis relies on all of the sources below to some extent. Competitor websites As a source of information, competitor websites can be hit and miss.
It’s about understanding your competition and using that knowledge to drive your business forward. 90% of Fortune 500 Companies use competitiveintelligence to get a leg up on their industry competitors – proving that all businesses should work to improve their own CI efforts to develop a winning business strategy.
Website case studies The first port of call for finding a competitor’s customers, and for most competitoranalysis, is their website. LinkedIn LinkedIn provides multiple paths to finding the names of a competitor’s customers. Finally, you can look through the profiles of the competitor’s salespeople.
We sometimes get asked by clients whether we can conduct ‘competitor’ analysis of their own business. It can be useful alongside analysis of competitors, as it provides a like-for-like comparison for competitive benchmarking, conducted by the same research vendor.
Crayon Crayon is an award-winning competitiveintelligence platform that helps companies automatically capture and analyze competitiveintelligence from hundreds of millions of sources. The platform stands out for its ability to address complex questions about market trends and customer preferences.
Sales acceleration is a form of competitiveintelligence (CI) in the sales enablement ecosystem. Competitoranalysis can provide clear intelligence about your competition and market dynamics to inform your talking points. Active Selling. Sales Accelerator: Strategic Takeaways.
To survive in today’s fast-moving and always-evolving market landscape, every business needs competitiveintelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.
By tracking, analyzing, and gaining insights from these metrics’ retailers can gain a comprehensive understanding of information that’s required to stay ahead in the competition. . Why Product Intelligence Matters? Scoping your competition. Enhanced inventory intelligence helps retailers in loss prevention.
Without a doubt, each company in the crucial sector will press their competitiveintelligence executives for the insights needed to enhance competitiveness amid uncertain times. It is clear that the months and years to come hold a mixture of opportunities and threats to the U.S. transportation and logistics industry.
At its core, Mention excels in real-time tracking of brand mentions, online conversations, competitoranalysis, and sentiment assessment. Digimind Digimind is a comprehensive social media listening and market intelligence platform for businesses seeking deep insights into their brand perception and market trends.
Ideally, your competitor monitoring tool should do most of the heavy lifting so your teams can focus on strategic analysis, planning, and decision-making that drives your business forward. It tracks competitors across their websites and reviews sites, social media, and search engines.
For instance, since it is so vast and detailed, loss of customer and company data can have serious consequences. AI-powered competitoranalysis helps you gauge the strength of your competitors in real time. This goes both ways, and competitors are often spying on each other.
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