Remove Competitive Intelligence Remove Competitor Analysis Remove Loss
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Author Ellen Naylor: Exposing Blind Spots With Win/Loss Analysis

Cipher

Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 02.

Loss 336
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Harnessing Sales Teams as a Source Of Competitive Intelligence

Aqute Intelligence

Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. Their direct experiences and diverse viewpoints can provide great insights for your competitor analysis. Your sales team.

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Competitor Analysis Template & How-To Guide

Netbasequid

In a previous post, we talked about competitive intelligence and its benefits, strategy, as well as examples of information that can be analyzed to yield insights. One component of competitive intelligence is having a competitor analysis template to inform your efforts. What is Competitor Analysis?

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12 Top Tools for Competitive Intelligence

Aqute Intelligence

A good competitor research project will use many sources to collect as much information as possible about the target competitor. Almost every competitor analysis relies on all of the sources below to some extent. Competitor websites As a source of information, competitor websites can be hit and miss.

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Measuring the Value of Your Competitive Intelligence Program: Top Metrics to Consider

Aqute Intelligence

It’s about understanding your competition and using that knowledge to drive your business forward. 90% of Fortune 500 Companies use competitive intelligence to get a leg up on their industry competitors – proving that all businesses should work to improve their own CI efforts to develop a winning business strategy.

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Find competitors’ customers using public sources

Aqute Intelligence

Website case studies The first port of call for finding a competitor’s customers, and for most competitor analysis, is their website. LinkedIn LinkedIn provides multiple paths to finding the names of a competitor’s customers. Finally, you can look through the profiles of the competitor’s salespeople.

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When clients ask us to analyze their own business

Aqute Intelligence

We sometimes get asked by clients whether we can conduct ‘competitoranalysis of their own business. It can be useful alongside analysis of competitors, as it provides a like-for-like comparison for competitive benchmarking, conducted by the same research vendor.