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Unfortunately, keeping tabs on your competitors isn’t as easy as simply following them on Twitter (Mastodon?) Effective competitiveintelligence requires constant aggregation and analysis in order to turn information into actionable insights. and reading online reviews. It ain't easy. But there’s hope!
It is virtually impossible for a competitiveintelligence team to manually analyze all of this data. That is where competitoranalysis tools come in. These tools automate competitiveanalysis, making it easier for your team to get the information that you need when you need it.
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. Would you be surprised if I told you, highly competitive companies usually know the most about their competitors? What is CompetitiveAnalysis?
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. Gaining a competitive advantage is not possible without first analyzing your competitors. The benefits are obvious; the process is not always easy.
One of the most basic tasks in competitoranalysis is finding the competitors customer list. There are websites dedicated to aggregating such lists, and most software companies tell you at least some of their customers on their website. How does AI do at this task?
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. Its database is known as EDGAR, which stands for Electronic Data Gathering, Analysis and Retrieval.
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. IMF is the International Monetary Fund. The IMF is a sister organization to the World Bank and the largest lender of public funds worldwide.
This article is called CompetitorAnalysis for any size business with a quick and dirty tool. It offers our basic thoughts on how to start analysing your competitors. What is CompetitorAnalysis? CompetitorAnalysis is an evaluation of your identified.
This article is a part of our competitoranalysis resource center. Visit the complete competitoranalysis resource center for more content like this. The Market and CompetitiveIntelligence (M/CI) world is full of terms with subtle differences in both definition and usage.
How to do CompetitorAnalysis in 2021 It is important to understand how to do CompetitorAnalysis in 2021. Most of us work within competitive markets. The post How to do CompetitorAnalysis in 2021 appeared first on Octopus CompetitiveIntelligence. So, keeping an eye.
It's a regular Monday, and you have just heard that a competitor tech company has released a groundbreaking new product. This is where knowing how to do a competitoranalysis comes into play. For medium and large businesses, the stakes are higher, and the competitive landscape is more complex. What is competitoranalysis?
Staying ahead in a competitive market requires a deep understanding of your rivals. A well-researched and informative competitoranalysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. What is a competitoranalysis report?
A recent blog entry on BiQ’s website describes marketing competitoranalysis as an assessment of current and potential competitors’ strengths and weaknesses , an activity that aims to keep one’s enterprise on top of competitors at all times. Both require thinking ahead and confounding the competition.
Competitiveintelligence (CI) services offer businesses valuable insights into their market and competition. Competitiveintelligence services: What is it, and why do you need it? Competitiveintelligence (CI) involves gathering and analyzing information about your competitors and the market.
Competitiveintelligenceanalysis helps businesses maintain or gain a strategic market advantage. It involves collecting and analyzing detailed information about competitors and industry developments to make informed strategic decisions. Following competitor company pages Follow your competitors' official LinkedIn pages.
Patent searches are both an early warning about a competitor’s product roadmap , and a lagging indicator (because by the time a patent is published, the competitor is already making progress in that work). No competitiveintelligence team in the technology industry should ignore patent searches.
Competitiveintelligence allows your company to analyze and track information related to your competition. The goal of competitiveintelligence is to empower your business. Competitiveintelligence enables your sales and marketing teams to differentiate your business from competitors.
It has been too long since we updated our list of competitiveintelligence companies. These are companies, mainly in the US and Europe, for whom competitiveintelligence is their main or only focus. So, not companies like McKinsey that undoubtedly analyze competitors but not as their main activity.
If your competitors have tendered for government work, these databases may be useful sources of competitor information, particularly competitor pricing. FedSpending FedSpending is a competitiveintelligence tool that is used by competitors to track federal spending and to hold agencies accountable for managing their funds.
Monitoring your competitors’ websites can give you early notice of new product announcements, new customers, changes in their product portfolio, new approaches in their go-to-market messaging and other information. Website monitoring is an easy tool for competitiveintelligence. Visualping offers five free website checks daily.
Have you ever been thrown into a capture for a complex opportunity that seems to invite a crowded competitor field? It can be challenging to understand the core requirements of a contract in a short period of time and to narrow down a group of competitors to focus on. Mind Mapping in CompetitiveIntelligence.
Innovative companies use competitiveintelligence to benchmark against competitors and see which ones are growing stronger or executing particularly well. Competitoranalysis helps companies make better strategic decisions and rise to the top. Competitors use BatchGeo to transform their data into useful maps.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
Competitiveintelligence is a process that often involves several areas, such as how an organization collects data, analyzes competitiveintelligence, finds experts and more. Every company deals with competition, and battling to find the right experts to help form new strategies is no exception.
Are you interested in a career in competitiveintelligence? The industry is constantly growing as organisations recognise the value of mapping the competitive landscape, and quantifying the threats and opportunities presented by rivals. Aqute Intelligence is always looking for new analysts to join our global team.
It would be convenient to have a single competitoranalysis template that could be rolled out as needed, populated and presented. The tables, charts and other such forms of presenting data will vary across companies, by competitor and by focus of research e.g. product comparisons, sales benchmarking and so on.
So, you seek comprehensive, insightful, and actionable competitiveintelligence to outpace the competition. You've likely seen their broad overviews, which outline the competitive landscape and give you some insight into who's in your niche. Let's find out. What information can you get from these resources?
Imagine a mine filled with precious intel on your competitors. Unleashing the power of sales as CI agents When it comes to competitoranalysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. Ready to ramp up your competitiveintelligence game?
Don't let the term 'competitiveintelligence' deceive you – it's not about corporate cloak-and-dagger tactics but a strategic arsenal that enables you to stay ahead in the game. So let's dive in and explore the recipe for crafting a high-impact competitiveintelligence newsletter, the compass for your corporate foresight.
It can pass bar exams and medical exams and seemingly answer all sorts of questions in a way that has some people very excited about ChatGPT being a fundamental shift in computer intelligence. ChatGPT is all the rage at the moment. ChatGPT was able to answer one of the five questions we asked it, superficially but acceptably.
Every now and then, we publish a list of competitiveintelligence companies. Our criteria include that competitiveintelligence has to be their primary, or at least significant, focus. Other agencies graze the edges of competitiveintelligence, but it's not their main service.
In a previous post, we talked about competitiveintelligence and its benefits, strategy, as well as examples of information that can be analyzed to yield insights. One component of competitiveintelligence is having a competitoranalysis template to inform your efforts. What is CompetitorAnalysis?
Competitiveintelligence tools are a great way to stay on top of the competition. These tools are designed to help you monitor your competition's strengths and weaknesses. What are Competitor Research Tools? Annual Reports Annual reports are a great source of information, but they can be difficult to read.
Competitiveintelligence has become a standard part of the B2B sales process, with a growing number of competitiveintelligence tools providing a lot of information at no, or little, cost. In almost every competitiveintelligence project, sales is an important focus. What is their messaging?
Running a successful business these days means keeping a close eye on the competition. Don’t think for a moment that your competitors aren’t using online competitoranalysis tools to keep tabs on you. Fortunately, there are many tools out there to keep you informed on different aspects of a competitor’s movements.
A good competitor research project will use many sources to collect as much information as possible about the target competitor. Almost every competitoranalysis relies on all of the sources below to some extent. Competitor websites As a source of information, competitor websites can be hit and miss.
You want the best competitiveintelligence that money can buy, with mind-blowing insights that will propel your sales forward. Our new template does all the hard work of explaining what competitiveintelligence delivers, how it will help your team, how to calculate the benefit and how long it will take.
Octopus Intelligence has published a new article that provides businesses with guidance on how to conduct a competitoranalysis in 2021. Competitoranalysis is a tool that evaluates the marketing strategies used by various companies operating within a certain market.
Think about the difference between walking into a high-stakes board meeting with a couple of scrawled notes and walking in with a folder full of market trends, predictive forecasts, and competitor strategies. Competitiveintelligence can help mold your business into the confident and prepared leader it needs to be.
On the surface, a competitoranalysis helps brands identify competitors in an industry and reveals any winning marketing strategies. However, today’s competitiveanalysis goes well beyond that. With that, let’s dig deeper to see how competitiveintelligence works, followed by metrics to measure your efforts.
For brands wanting to take competitiveintelligence seriously, we’ll talk here about how to do a competitoranalysis the right way. And we’ll do so with a look at: What is a competitoranalysis? Critical components of a thorough competitoranalysis. What is a CompetitorAnalysis?
Competitors are busy gathering competitiveintelligence about your company right now, and they likely aren’t eager for you to up your competitiveintelligence gathering game. What Is CompetitiveIntelligence? Their crystal ball is data intelligence, and it’s yours for the taking.
It’s about understanding your competition and using that knowledge to drive your business forward. 90% of Fortune 500 Companies use competitiveintelligence to get a leg up on their industry competitors – proving that all businesses should work to improve their own CI efforts to develop a winning business strategy.
In simple terms, SOV is your visibility against the competitors. It measures how often your brand is mentioned in media outlets compared to your competitors. Remember the days when TV ads and billboards measured marketing success? Well, times have changed, and so have how we measure success. Interesting, right? Ready for some math?
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