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Sales is a challenging role. One way to make it easier is to arm your sales team with information and insights about your competitors. But how, exactly, can competitiveintelligence help salespeople to strike more deals? What is competitiveintelligence? How does competitiveintelligence help sales teams?
Competitiveintelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitiveintelligence tool, and no competitiveintelligence research is complete without it.
Your sales team. Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. From your interactions, do you sense any gaps in our current offerings compared to the competition?
Brian Greenberg , head of Marketing CompetitiveIntelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s CompetitiveIntelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence? Let’s break down the different kinds.
Are you interested in a career in competitiveintelligence? The industry is constantly growing as organisations recognise the value of mapping the competitivelandscape, and quantifying the threats and opportunities presented by rivals. Aqute Intelligence is always looking for new analysts to join our global team.
So, you seek comprehensive, insightful, and actionable competitiveintelligence to outpace the competition. You've likely seen their broad overviews, which outline the competitivelandscape and give you some insight into who's in your niche. Do these resources offer an in-depth view of your competitivelandscape?
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
Competitiveintelligence tools are a great way to stay on top of the competition. These tools are designed to help you monitor your competition's strengths and weaknesses. Competitiveintelligence (CI) is a process of collecting, analyzing, and distributing information about your competitors.
The good news is that there’s no secret formula, and anyone can gather competitiveintelligence. At Aqute, we’ve spent more than two decades refining our approach to competitiveintelligence, and this experience gives us an advantage when it comes to uncovering the most valuable and insightful information.
Cybersecurity company BeyondTrust has announced a vacancy for the role of senior manager of competitiveintelligence. The role is focused on competitive and market intelligence , analysis and research across the cybersecurity space.
Planning software company Anaplan is looking to hire a manager of competitiveintelligence who will work with in-house stakeholders such as customer success, pre-sales, product management and product marketing team members. Currently, the company is making efforts to grow its competitiveintelligence program.
BetterCloud is recruiting a new competitiveintelligence manager for its operations in Austin, Denver, and Salt Lake City, Utah. The company said that the role requires candidates who are able to develop a deep technical and strategic understanding of the competitivelandscape. .” — Research and Markets.
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitiveintelligence who will join its market intelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.
Outcomes-based marketing company Epsilon is looking to hire a senior competitiveintelligence manager who will serve as a market intelligence resource for various stakeholders within the enterprise. The senior manager will partner with product marketing, product management and sales teams, among others. ArchIntel™ -.
August Jackson , senior director of Market and CompetitiveIntelligence with Deltek , recently spoke with ArchIntel regarding CompetitiveIntelligence within the government contracting sector. Jackson will be featured as a keynote speaker during ArchIntel’s AI in CompetitiveIntelligence Virtual Event.
Conor Bond , a content marketing and search engine optimization specialist at Crayon , recently wrote an article discussing the five goals of competitiveintelligence. Competitiveintelligence plays a key role in promoting a company’s solutions and getting prospective customers. The first goal is to win deals.
Akamai Technologies is looking for a director of competitiveintelligence who will be part of its industry marketing team. The team is tasked with understanding market trends and analyzing the competitivelandscape to provide insights that will improve the company’s go-to-market strategy. ArchIntel™ -.
Evalueserve’s “CompetitiveIntelligence Spotlight” series puts different competitiveintelligence (CI) professionals in the limelight to share their experiences and unique perspectives. Overall, I have about 17 years of experience, mostly focusing on research and salesintelligence.
5 Emerging Trends in CompetitiveIntelligence. CompetitiveIntelligence is nothing new to businesses and its importance in business function and decisions is increasing year to year. . It can be difficult to identify the trends in competitiveintelligence. . WEBINAR: Industry Knowledge & AI.
There’s no denying the importance of having a competitiveintelligence (CI) platform in the “New Normal”. With the variety of competitiveintelligence (CI) platforms and solutions available, almost every need is filled, whether it is market research, competitivelandscaping, trend analysis, customer insights, or anything in between.
As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Company/CompetitiveIntelligence Newsletter A Company Newsletter can take many forms. Access this template here 4.
For medium and large businesses, the stakes are higher, and the competitivelandscape is more complex. Marketing teams can refine strategies, product teams can innovate, and sales teams can better position their offerings. Step 2: Gather intelligence Collect comprehensive data on your identified competitors.
When competitors are mentioned on a sales call, run an automated nurture program that highlights your advantages over their offering. This allows you to consistently go deeper and inform a buyer’s perspective about your solution relative to the competitivelandscape, regardless of the individual sales rep.
CompetitiveIntelligence: An Overview. All businesses want a competitive edge. The rate of business competition is increasing and disruption is happening at a faster pace than ever before. Elements of CompetitiveIntelligence. Sector Intelligence. It’s hard to get one, and it’s harder to maintain one.
No competitiveintelligence team in the technology industry should ignore patent searches. This article covers some of the many available patent search tools for competitiveintelligence. By leveraging these competitiveintelligence tools, technology companies can make informed decisions and develop effective strategies.
A competitor analysis report systematically evaluates both your direct and indirect competitors across various dimensions, such as product offerings, market positioning, pricing, and sales tactics. Armed with this intel from the competitor analysis for sales report, you can develop a pricing strategy that's both competitive and attractive.
With competitiveintelligence (CI) playing a more significant role in the next year, looking back on the highlights of the previous year will keep us focused on the things that really matter. There are so many different kinds of competitiveintelligence (CI) platforms out there that have different strengths and weaknesses.
Knowing how to get competitor pricing is essential for the competitiveintelligence of any business. Accurate and up-to-date pricing information on competitors can significantly impact profitability and competitiveness, providing valuable insights for creating a comprehensive competitor report.
With a shocking 94% of businesses investing in competitiveintelligence , there is no denying the important role that competitiveintelligence (CI) is playing in helping organizations make sense of the world around them. Pitfall #1: Utilizing more than one competitiveintelligence platform at once.
Embracing the Future of CompetitiveIntelligence with Automation In today's fast-paced business landscape, maintaining a competitive edge is imperative. Competitiveintelligence automation. The solution?
Competitiveintelligence requires you to embrace the competitivelandscape and create strategies to combat your competitors. How do you find the right competitiveintelligence tools to help you beat your competitors? Insightsfirst can transform your intelligence framework. Insightsfirst. What It Does.
What is CompetitiveIntelligence? Competitiveintelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. What are their annual sales and revenue figures? How many clients do they have compared to me?
Basic Concepts of Pricing Strategy Pricing strategy involves choosing the right price point to balance sales and profitability. Aligning these factors enables businesses to pinpoint the ideal balance that maximizes sales while securing a healthy profit margin. Market share is the percentage of sales a company holds within an industry.
Lawson Abinanti , a positioning and message strategy expert, argued in an article for Marketing Profs that conducting a competitor positioning assessment is key to competitiveintelligence. Despite its importance, Abinanti said understanding competitors’ positioning is an element of competitive analysis that is often overlooked.
New Hampshire-based York IE recently launched the teams feature for Fuel, its market and competitiveintelligence platform. The company said that as a startup grows, it can become challenging to keep everyone aligned behind the same market strategy and competitivelandscape. ArchIntel™ -.
How AI-enabled competitiveintelligence solutions can drive informational advantage. In our experience, effective competitiveintelligence integrates information from both primary research and secondary monitoring. The secondary monitoring provides a comprehensive overview of the market and competitivelandscape.
Instead of risking poor sales volumes and damaging your reputation at the get-go, you can gain a more realistic idea of what customers are willing to spend. Competitiveintelligence services can help you figure out where you stand and equip you with the tools and data you need to push forward.
There are competitiveintelligence tactics that can assist various departments within an organization achieve its strategic business goals. CompetitiveIntelligence provides a holistic view of the organization’s business ventures ranging from tracking competitors to supply chain intelligence. Sales Teams.
ZoomInfo ZoomInfo is the go-to-market platform trusted by over 35,000 companies worldwide to accelerate sales with actionable insights and high-quality data. Crayon Crayon is an award-winning competitiveintelligence platform that helps companies automatically capture and analyze competitiveintelligence from hundreds of millions of sources.
How does Ad Intelligence help Search Marketers? How does GrowByData Ad Intelligence help Marketers aside from Advertising? Which brands are emerging in your competitivelandscape? Is your ad price competitive in comparison to your competitors? in your competitivelandscape?
The new normal requires new tools to navigate and gain a competitive advantage. Erik Glitman has over three decades of experience in consulting and managing key competitive and market insights research to support clients’ strategic planning, sales, marketing, and growth initiatives.
Round Table Recap: CompetitiveIntelligence Best Practices for Professional Services Firms. 25 industry professionals shared their experiences in professional services firms that utilize competitiveintelligence. Listen to C-Suite when they talk about their business and investment priorities. The reason is two-fold.
Businesses are increasingly focused on data-driven decisions as the competitivelandscape only grows within each industry. CompetitiveIntelligence brings value for businesses by providing data to drive decisions based on sector, competitor, sales, and a plethora of other business elements. Source: PwC ).
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