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Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitiveintelligence, how to draft competitiveintelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
Beth Goode , director of CompetitiveIntelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a CompetitiveIntelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.
Want to do your own competitiveresearch? The good news is that there’s no secret formula, and anyone can gather competitiveintelligence. But that’s not to say you can’t use a DIY approach to competitiveintelligence – just that it will take you time to learn where to look, and how to access crucial details.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence? Let’s break down the different kinds.
Are you interested in a career in competitiveintelligence? The industry is constantly growing as organisations recognise the value of mapping the competitivelandscape, and quantifying the threats and opportunities presented by rivals. The prevalence of digital research tools may have accelerated the boom in this field.
Brian Greenberg , head of Marketing CompetitiveIntelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s CompetitiveIntelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
So, you seek comprehensive, insightful, and actionable competitiveintelligence to outpace the competition. You've likely seen their broad overviews, which outline the competitivelandscape and give you some insight into who's in your niche. Do these resources offer an in-depth view of your competitivelandscape?
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
But how, exactly, can competitiveintelligence help salespeople to strike more deals? What is competitiveintelligence? Competitiveintelligence simply means information about your competitors, your industry and emerging threats and opportunities. How does competitiveintelligence help sales teams?
Competitiveintelligence tools are a great way to stay on top of the competition. These tools are designed to help you monitor your competition's strengths and weaknesses. What are Competitor Research Tools? Need a quote for competitor research? Name * First Name Last Name Email * Thank you.
Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitivelandscape.
NCI), recently spoke with ArchIntel regarding how the company has developed its competitiveintelligence unit, how to analyze data, as well as the tools and government offerings used to collect data. ArchIntel: How do you measure success within competitiveintelligence? “We The trending landscape is critical.
Cybersecurity company BeyondTrust has announced a vacancy for the role of senior manager of competitiveintelligence. The role is focused on competitive and market intelligence , analysis and research across the cybersecurity space.
Planning software company Anaplan is looking to hire a manager of competitiveintelligence who will work with in-house stakeholders such as customer success, pre-sales, product management and product marketing team members. Currently, the company is making efforts to grow its competitiveintelligence program.
” — Research and Markets. BetterCloud is recruiting a new competitiveintelligence manager for its operations in Austin, Denver, and Salt Lake City, Utah. The company said that the role requires candidates who are able to develop a deep technical and strategic understanding of the competitivelandscape.
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitiveintelligence who will join its market intelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.
There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitiveintelligence platform. Another example is the groupings framework.
Outcomes-based marketing company Epsilon is looking to hire a senior competitiveintelligence manager who will serve as a market intelligence resource for various stakeholders within the enterprise. The post Epsilon Hiring Illinois-Based Senior CompetitiveIntelligence Manager appeared first on ArchIntel™.
A director of competitiveintelligence role is open at Moderna , one of the pharmaceutical companies that has developed a vaccine for COVID-19. In the role, the selected hire will be tasked with providing competitive and strategic insights to monitor the competitivelandscape. ArchIntel™ -.
In today's competitive business landscape, it is more important than ever for B2B product managers to stay up-to-date on their competition. Industry reports: There are a number of industry publications that offer reports on competitivelandscape. Need a quote for competitor research?
He also focused on the ethical implications inherent in the competitivelandscape and how to determine where the marketplace is headed in the future. . He also focused on the ethical implications inherent in the competitivelandscape and how to determine where the marketplace is headed in the future. .
Akamai Technologies is looking for a director of competitiveintelligence who will be part of its industry marketing team. The team is tasked with understanding market trends and analyzing the competitivelandscape to provide insights that will improve the company’s go-to-market strategy. ArchIntel™ -.
Application software firm UserTesting announced that there is a vacancy in its organization for manager of competitiveintelligence. The company said that the candidate who will land the position will be the lead competitive analyst in its ranks. ArchIntel™ -. Someone with strong customer empathy is also preferred.
KeepTruckin, a fleet management platform provider , has published a job posting on LinkedIn for a full-time senior product marketing manager of competitiveintelligence. The person selected to fill this position will be the company’s go-to expert on the competitivelandscape.
August Jackson , senior director of Market and CompetitiveIntelligence with Deltek , recently spoke with ArchIntel regarding CompetitiveIntelligence within the government contracting sector. Jackson will be featured as a keynote speaker during ArchIntel’s AI in CompetitiveIntelligence Virtual Event.
Delfi Diagnostics is recruiting a competitiveintelligence and market research senior manager for placement in its offices in Palo Alto, California. Within one year, the individual to be hired will be expected to have developed and maintained the competitiveintelligence framework for current and developing product applications.
” — BCC Research. Competitiveintelligence solutions provider Contify has deployed its market and competitiveintelligence platform to improve an information technology and consulting company’s process in making marketing decisions. This market is estimated to reach $256.5 billion in 2021 from $166.7
ArchIntel , the market leading provider of open source daily intelligence, competitiveintelligence reports and competitiveintelligence events announced today that it is launching an executive level CompetitiveIntelligence Event Roundtable Series for executives in the competitiveintelligence sector. .
There’s no denying the importance of having a competitiveintelligence (CI) platform in the “New Normal”. With the variety of competitiveintelligence (CI) platforms and solutions available, almost every need is filled, whether it is market research, competitivelandscaping, trend analysis, customer insights, or anything in between.
Evalueserve’s “CompetitiveIntelligence Spotlight” series puts different competitiveintelligence (CI) professionals in the limelight to share their experiences and unique perspectives. Overall, I have about 17 years of experience, mostly focusing on research and sales intelligence.
They need deep, actionable insights backed by solid research. At Attest we see firsthand how quality research can make the difference between a successful product launch and a costly misstep. We’ve listed some of the best players in automotive industry market research to find the one that aligns with your needs.
As a Product Marketer, I know the research I conduct is only as valuable as the relative impact it has on the teams making strategic business, sales, and product development decisions everyday. Ultimately, the research you conduct within AlphaSense doesn’t have to stop at discovery. Access this template here 4.
5 Emerging Trends in CompetitiveIntelligence. CompetitiveIntelligence is nothing new to businesses and its importance in business function and decisions is increasing year to year. . It can be difficult to identify the trends in competitiveintelligence. . WEBINAR: Industry Knowledge & AI.
New Hampshire-based York IE recently launched the teams feature for Fuel, its market and competitiveintelligence platform. The investment company said the new teams feature enables startup employees to collaboratively research companies and markets then share their findings with colleagues. ArchIntel™ -.
For medium and large businesses, the stakes are higher, and the competitivelandscape is more complex. This process involves gathering and assessing data on competitors' products, marketing strategies, and business operations to gain a comprehensive understanding of the competitivelandscape. How do you respond?
CompetitiveIntelligence: An Overview. All businesses want a competitive edge. The rate of business competition is increasing and disruption is happening at a faster pace than ever before. 63% of companies are currently experiencing disruption, and 44% are highly susceptible to it, according to research by Accenture.
No competitiveintelligence team in the technology industry should ignore patent searches. This article covers some of the many available patent search tools for competitiveintelligence. By leveraging these competitiveintelligence tools, technology companies can make informed decisions and develop effective strategies.
What is CompetitiveIntelligence? Competitiveintelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. What key market trends and competitive insights can I leverage to grow my business?
Staying ahead in a competitive market requires a deep understanding of your rivals. A well-researched and informative competitor analysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. For instance, let's say you're bringing a new fitness app.
And our 2023 Global Consumer Insight Analytics survey report showcases how marketers across various industries leverage consumer research to promote brand recognition and drive business growth. CEOS must recognize the potential of holistic consumer research and make it a priority. We highlight some key points from the report below!
How AI-enabled competitiveintelligence solutions can drive informational advantage. In our experience, effective competitiveintelligence integrates information from both primary research and secondary monitoring. The secondary monitoring provides a comprehensive overview of the market and competitivelandscape.
The competitive strategies every company should know Gaining a competitive edge requires extracting high-value intelligence about your competitors and the markets you operate in. Key Takeaways: What is competitiveintelligence? Develop strategies to integrate diverse information into actionable intelligence.
Knowing how to get competitor pricing is essential for the competitiveintelligence of any business. Accurate and up-to-date pricing information on competitors can significantly impact profitability and competitiveness, providing valuable insights for creating a comprehensive competitor report.
The potential issue with value based pricing is that the level of research and understanding needs to be exhaustive. They need to conduct market research to properly gauge their perception and willingness to make a purchase. Keep your finger on the pulse of the customer and competitivelandscape and learn from your strategies.
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