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Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitiveintelligence, how to draft competitiveintelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
We’ve listed some of the best players in automotive industry marketresearch to find the one that aligns with your needs. Attest Attest is a standout in the automotive industry marketresearchlandscape, offering the best tools to get real-time consumer insights in-house.
Unleashing the power of sales as CI agents When it comes to competitor analysis and marketresearch, we often overlook the closest source of first-hand competitor insights – our own sales teams. They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitivelandscape.
Delfi Diagnostics is recruiting a competitiveintelligence and marketresearch senior manager for placement in its offices in Palo Alto, California. The post Delfi Diagnostics Seeks CompetitiveIntelligence and MarketResearch Senior Manager appeared first on ArchIntel™.
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitiveintelligence who will join its marketintelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.
A director of competitiveintelligence role is open at Moderna , one of the pharmaceutical companies that has developed a vaccine for COVID-19. In the role, the selected hire will be tasked with providing competitive and strategic insights to monitor the competitivelandscape. ArchIntel™ -.
There’s no denying the importance of having a competitiveintelligence (CI) platform in the “New Normal”. With the variety of competitiveintelligence (CI) platforms and solutions available, almost every need is filled, whether it is marketresearch, competitivelandscaping, trend analysis, customer insights, or anything in between.
And this understanding is made possible with a marketresearch report. We are going to cover the bases of what a marketresearch report is and how to prepare one that will set you on the road to success. What Is a MarketResearch Report? Types of MarketResearch. Let’s begin!
For medium and large businesses, the stakes are higher, and the competitivelandscape is more complex. This process involves gathering and assessing data on competitors' products, marketing strategies, and business operations to gain a comprehensive understanding of the competitivelandscape. How do you respond?
A competitor analysis report systematically evaluates both your direct and indirect competitors across various dimensions, such as product offerings, market positioning, pricing, and sales tactics. A well-written competitor analysis report is your gateway to using the competitiveintelligence tools most efficiently.
The competitive strategies every company should know Gaining a competitive edge requires extracting high-value intelligence about your competitors and the markets you operate in. Key Takeaways: What is competitiveintelligence? Develop strategies to integrate diverse information into actionable intelligence.
The potential issue with value based pricing is that the level of research and understanding needs to be exhaustive. They need to conduct marketresearch to properly gauge their perception and willingness to make a purchase. Keep your finger on the pulse of the customer and competitivelandscape and learn from your strategies.
Our services include: Go-to-market strategy Market size Growth potential and opportunities Key trends and drivers CompetitivelandscapesMarket share analysis M&A and iactivity Competitiveintelligence The post Strategic MarketResearch appeared first on Fuld & Co.
Digital optimization and analytics company Amplitude is hiring a full-time senior product marketing manager for competitive and marketintelligence. The successful applicant will design a scalable competitiveintelligence program for the company.
Knowing how to get competitor pricing is essential for the competitiveintelligence of any business. It helps you make informed decisions about your own pricing strategies, market positioning, and potential opportunities. Aqute, for example, offers CI service that caters to sales, marketing, product, strategy and other teams.
What is CompetitiveIntelligence? Competitiveintelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. What key market trends and competitive insights can I leverage to grow my business?
Mailchimp, a marketing platform provider headquartered in Atlanta, Georgia, is looking to hire a full-time marketintelligence manager. The successful candidate will also review, critique and edit team research deliverables, including project plans, summaries, reports and slide decks.
Understanding and applying the right strategy can turn competitive pricing analysis into a powerful tool for business success. Analyzing the CompetitiveLandscape Understanding the competitivelandscape helps businesses navigate their industry and find their unique path to success.
To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient marketresearch. Likewise, executive leadership must have a thorough understanding of the competitivelandscape they are operating in while staying keenly aware of evolving consumer trends.
Contify’s competitiveintelligence solution automates intelligence reports for a competitiveintelligence company. As part of the engagement, Contify customized its AI-enabled market and competitiveintelligence platform to deploy a custom competitiveintelligence solution for the competitiveintelligence company.
It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitiveintelligence to gain an edge over their competitors. What is a Competitive Analysis? Competitive analysis helps you maintain a competitive footing by deeply understanding a competing brand.
Crayon Crayon is an award-winning competitiveintelligence platform that helps companies automatically capture and analyze competitiveintelligence from hundreds of millions of sources. The platform stands out for its ability to address complex questions about market trends and customer preferences.
For tech companies wanting to stay competitive in the current economic climate, marketresearch is imperative. It enables companies to understand the market and competitivelandscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.
Additionally, the report will highlight which consumer insights channels marketers consider a “must” for participating in and the most significant use cases for consumer insights. Notably, 44.76% of respondents are not utilizing any consumer research tool, which leaves them vulnerable to competitors.
Contify, an AI-enabled market and competitiveintelligence solutions provider, announced today that it has successfully deployed its platform to generate customized daily competitiveintelligence reports for a leading pharma company focused on the development of novel drugs to treat rare diseases. About Contify.
Primarily, competitive analysis should help you gain more market share, meaning you have to take it from the competition. Competitive analysis shouldn’t be confused with competitivemarketresearch, which studies the competitivelandscape rather than focusing on a single competitor.
In a recent Statista study, 58% of companies reported that media intelligence had a notable positive impact on customer retention and loyalty. But what is a media intelligence platform – and what does it do? We’ll define that below, as well as its role in industry analysis and marketresearch.
Whether you’re in the planning stage or are full throttle into your competitiveintelligence strategy, SCIP’s IntelliCon Virtual Conference is the premier place to learn how to take your intelligence to the next level. First, why competitiveintelligence? Let’s be clear; competition is a good thing.
The information found within is both differentiated from other content sources and proves highly valuable as part of any marketresearch workflow, whether that be M&A monitoring, marketlandscaping, competitiveintelligence, or benchmarking.
Contify marketintelligence platform has earned three badges in the G2 Fall 2020 Grid Report. Contify, the AI-enabled market and competitiveintelligence solution provider , has announced that it is positioned as a ‘High Performer’ in Grid® Report for MarketIntelligence Software | Fall 2020 by G2.com,
SCIP Insights The Paradigm Shift Towards the Modernization of CompetitiveIntelligence In today's rapidly evolving global economy, businesses need to stay ahead of the curve to remain competitive. One critical tool in achieving this is economic intelligence.
By tracking, analyzing, and gaining insights from these metrics’ retailers can gain a comprehensive understanding of information that’s required to stay ahead in the competition. . Also Read: Retail Marketing Strategy: The Road to Success. Why Product Intelligence Matters? Scoping your competition. Product Research.
Choose the right tools to automate data collection and analysis Gather and organize competitiveintelligence Draw insights and identify opportunities Take action to optimize your own strategies Rinse and repeat Now, let's dive into the 10 best competitor analysis tools for 2024.
Best For: AlphaSense is best suited for corporations, investment firms, financial services firms, or consulting companies conducting comprehensive marketresearch and competitor monitoring. It enables a granular understanding of competitivelandscapes, customer shifts, and sector-specific trends.
Benefits of a Real-Time Knowledge Management Framework A well-executed knowledge management framework offers several advantages to organizations: Faster Decision-Making: With immediate access to the latest intelligence, organizations can make quicker, more informed decisions, giving them a competitive edge.
Competitive analysis assists business owners and marketing teams to understand their company’s target market by examining the strengths and weaknesses of competitors' business strategies. Competitive analysis includes analyzing competitors' products, price points, and sales and marketing strategies.
Step 3: Analyzing Opportunity In this final step, we build off of our foundational research to find specific gaps, challenges, and/or opportunities to cannibalize or grow market share. When it comes to marketlandscape analysis, primary data can range from surveys and marketresearch, to expert interviews and customer feedback.
The main use cases for alternative data is to conduct research in: due diligence , portfolio management, consumer behavior, competitivelandscaping, and private markets. For example, the former Vice President of Opportun suggested that 95% of their marketing for clientele was sourced via alternative data. “95%
Fuld’s research generated insights on competitor strategies’ and showed the relative strengths of each competitor within the market, and more specifically, their respective strengths within each retail channel.
MarketResearch When enterprise search capabilities are combined with high-value marketintelligence sources and AI or generative AI, this can lead to substantial improvements in the marketresearch process—in terms of efficiency, speed, comprehensiveness, and confidence.
Marketresearch is another great resource for competitor intelligence. The competitiveintelligence you receive through these channels should flag up anything that needs to be investigated further. Maybe lots of people are complaining about faulty products, or slow delivery or poor customer service.
Marketresearch is another great resource for competitor intelligence. The competitiveintelligence you receive through these channels should flag up anything that needs to be investigated further. Maybe lots of people are complaining about faulty products, or slow delivery or poor customer service.
Competitiveintelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitiveintelligence tool, and no competitiveintelligenceresearch is complete without it.
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