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For those who conduct competitiveintelligence, gathering insights in a timely manner can be an enormous struggle. On any given day, there may be hundreds — if not thousands — of signals generated across your competitivelandscape. Today, we’re going to walk through 10 such examples.
Competitiveintelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitiveintelligence tool, and no competitiveintelligence research is complete without it.
Brian Greenberg , head of Marketing CompetitiveIntelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s CompetitiveIntelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
BetterCloud is recruiting a new competitiveintelligencemanager for its operations in Austin, Denver, and Salt Lake City, Utah. The company said that the role requires candidates who are able to develop a deep technical and strategic understanding of the competitivelandscape.
Planning software company Anaplan is looking to hire a manager of competitiveintelligence who will work with in-house stakeholders such as customer success, pre-sales, product management and product marketing team members. Currently, the company is making efforts to grow its competitiveintelligence program.
Cybersecurity company BeyondTrust has announced a vacancy for the role of senior manager of competitiveintelligence. The role is focused on competitive and market intelligence , analysis and research across the cybersecurity space.
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitiveintelligence who will join its market intelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.
Outcomes-based marketing company Epsilon is looking to hire a senior competitiveintelligencemanager who will serve as a market intelligence resource for various stakeholders within the enterprise. The senior manager will partner with product marketing, product management and sales teams, among others.
In today's competitive business landscape, it is more important than ever for B2B product managers to stay up-to-date on their competition. There are a number of different CI techniques that B2B product managers can use to gather information about their competition. Not bad, not bad at all.
The author said that to develop a business strategy at any level of an organization, and to see it through fruition, requires a strong grasp of one’s own products or services, an understanding of global trends, the target market, the competitivelandscape as well as stakeholder expectations.
Application software firm UserTesting announced that there is a vacancy in its organization for manager of competitiveintelligence. The company said that the candidate who will land the position will be the lead competitive analyst in its ranks. ArchIntel™ -. Someone with strong customer empathy is also preferred.
KeepTruckin, a fleet management platform provider , has published a job posting on LinkedIn for a full-time senior product marketing manager of competitiveintelligence. The person selected to fill this position will be the company’s go-to expert on the competitivelandscape. .” — ReportLinker.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
Competitiveintelligence tools are a great way to stay on top of the competition. These tools are designed to help you monitor your competition's strengths and weaknesses. Competitiveintelligence (CI) is a process of collecting, analyzing, and distributing information about your competitors.
Root Insurance , a car insurance firm headquartered in Columbus, Ohio, is looking to hire a lead competitiveintelligence analyst who will be responsible for building its competitiveintelligence team. The post Root Hiring Lead CompetitiveIntelligence Analyst appeared first on ArchIntel™. ArchIntel™ -.
Conor Bond , a content marketing and search engine optimization specialist at Crayon , recently wrote an article discussing the five goals of competitiveintelligence. Competitiveintelligence plays a key role in promoting a company’s solutions and getting prospective customers. The first goal is to win deals.
August Jackson , senior director of Market and CompetitiveIntelligence with Deltek , recently spoke with ArchIntel regarding CompetitiveIntelligence within the government contracting sector. Jackson will be featured as a keynote speaker during ArchIntel’s AI in CompetitiveIntelligence Virtual Event.
. “The global market for managed IT services reached $149.1 Competitiveintelligence solutions provider Contify has deployed its market and competitiveintelligence platform to improve an information technology and consulting company’s process in making marketing decisions. billion in 2016. for 2017-2021.”
Delfi Diagnostics is recruiting a competitiveintelligence and market research senior manager for placement in its offices in Palo Alto, California. Within one year, the individual to be hired will be expected to have developed and maintained the competitiveintelligence framework for current and developing product applications.
Evalueserve’s “CompetitiveIntelligence Spotlight” series puts different competitiveintelligence (CI) professionals in the limelight to share their experiences and unique perspectives. EVS: Within CompetitiveIntelligence, what drove you to focus on sales?
Digital optimization and analytics company Amplitude is hiring a full-time senior product marketing manager for competitive and market intelligence. The successful applicant will design a scalable competitiveintelligence program for the company.
Mailchimp, a marketing platform provider headquartered in Atlanta, Georgia, is looking to hire a full-time market intelligencemanager. The MI manager will lead a team of researchers tasked with monitoring the competitivelandscape, analyzing market share in key markets, tracking market trends and disseminating competitive insights.
Discover the best strategy for your CompetitiveLandscape. . CompetitiveLandscape Templates. . Even the most focused and organized strategy functions prioritize yearly refreshes and management-led priorities ahead of the ground-up market signals or emerging signals.
CompetitiveIntelligence: An Overview. All businesses want a competitive edge. The rate of business competition is increasing and disruption is happening at a faster pace than ever before. Elements of CompetitiveIntelligence. Sector Intelligence. It’s hard to get one, and it’s harder to maintain one.
For medium and large businesses, the stakes are higher, and the competitivelandscape is more complex. This process involves gathering and assessing data on competitors' products, marketing strategies, and business operations to gain a comprehensive understanding of the competitivelandscape. How do you respond?
Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitiveintelligence like product information, revenue information and marketing campaign information when conducting a competitive analysis. ArchIntel™ -.
This can be a competitiveintelligence briefing on your competition, providing the insights you need to make informed decisions about your own business strategy. A well-written competitor analysis report is your gateway to using the competitiveintelligence tools most efficiently. Management: Who leads the company?
Mason , a company that provides mobile infrastructure to developers of smart hardware products, is accepting applications for the role of product marketing manager. Reporting to Mason’s head of marketing, the manager will help shape how the company engages with audiences and how it commercializes its products and services.
The first question to ask when monitoring the competitivelandscape and looking for new opportunities is: Who are the major players in the market? The competitiveintelligence process always starts with identifying one’s direct competitors.
Knowing how to get competitor pricing is essential for the competitiveintelligence of any business. Accurate and up-to-date pricing information on competitors can significantly impact profitability and competitiveness, providing valuable insights for creating a comprehensive competitor report.
What is CompetitiveIntelligence? Competitiveintelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. What key market trends and competitive insights can I leverage to grow my business?
Oded Karev , general manager of NICE Robotic Process Automation , has written an article explaining that the combination of humans and robots “inspires extraordinary” service delivery. The human and automation dynamic will drive customer satisfaction and long-term loyalty in today’s competitivelandscape, Karev said.
Competitiveintelligence requires you to embrace the competitivelandscape and create strategies to combat your competitors. How do you find the right competitiveintelligence tools to help you beat your competitors? But, how exactly do you determine what your competitors are doing? Insightsfirst.
How AI-enabled competitiveintelligence solutions can drive informational advantage. In our experience, effective competitiveintelligence integrates information from both primary research and secondary monitoring. The secondary monitoring provides a comprehensive overview of the market and competitivelandscape.
New Hampshire-based York IE recently launched the teams feature for Fuel, its market and competitiveintelligence platform. The company said that as a startup grows, it can become challenging to keep everyone aligned behind the same market strategy and competitivelandscape. ArchIntel™ -.
Macy’s is in search of a full-time competitiveintelligence specialist to work on-site in New York City. One of the CI specialist’s main responsibilities is to develop business-relevant reports by compiling aggregate data, with the goal of providing the company’s leaders with a better understanding of the competitivelandscape.
Ad Intelligence gives digital marketing managers, merchandise managers, and ad agencies multi-dimensional views in near real-time into their competitor’s ad quality, competitive pricing, promotions, and product content across all advertising platforms. How does Ad Intelligence help Search Marketers?
Erik Glitman has over three decades of experience in consulting and managing key competitive and market insights research to support clients’ strategic planning, sales, marketing, and growth initiatives. Media Contact Shilpa Tandon Marketing Manager shilpa.tandon@ contify.com.
Round Table Recap: CompetitiveIntelligence Best Practices for Professional Services Firms. 25 industry professionals shared their experiences in professional services firms that utilize competitiveintelligence. Listen to C-Suite when they talk about their business and investment priorities. The reason is two-fold.
Understanding and applying the right strategy can turn competitive pricing analysis into a powerful tool for business success. Analyzing the CompetitiveLandscape Understanding the competitivelandscape helps businesses navigate their industry and find their unique path to success.
Contify’s competitiveintelligence solution automates intelligence reports for a competitiveintelligence company. As part of the engagement, Contify customized its AI-enabled market and competitiveintelligence platform to deploy a custom competitiveintelligence solution for the competitiveintelligence company.
Semrush Semrush is an online visibility management platform that helps businesses optimize their online presence across various marketing channels. Crayon Crayon is an award-winning competitiveintelligence platform that helps companies automatically capture and analyze competitiveintelligence from hundreds of millions of sources.
Competitiveintelligence software equips businesses with the tools and insights to navigate a highly competitive market. By leveraging comprehensive data and actionable intelligence about competitors, companies can make well-informed decisions, anticipate market trends, and gain a competitive edge. Never fear!
They often believe they “know everything there is to know” about their market and competitivelandscape. How easy would it have been for a manager of the All England Club to cancel their £1.5m How are salespeople managed if they reject the findings of sales intelligence? How often is win-loss analysis deployed?
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