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Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitiveintelligence, how to draft competitiveintelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
Beth Goode , director of CompetitiveIntelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a CompetitiveIntelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.
Brian Greenberg , head of Marketing CompetitiveIntelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s CompetitiveIntelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence? Let’s break down the different kinds.
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitivelandscape. Data points from competitiveintelligence tools are useful, but this information won’t beat the human touch for gaining nuanced perspectives, anecdotal evidence, and individual insights.
NCI), recently spoke with ArchIntel regarding how the company has developed its competitiveintelligence unit, how to analyze data, as well as the tools and government offerings used to collect data. ArchIntel: How do you measure success within competitiveintelligence? “We The trending landscape is critical.
The good news is that there’s no secret formula, and anyone can gather competitiveintelligence. At Aqute, we’ve spent more than two decades refining our approach to competitiveintelligence, and this experience gives us an advantage when it comes to uncovering the most valuable and insightful information.
August Jackson , senior director of Market and CompetitiveIntelligence with Deltek , recently spoke with ArchIntel regarding CompetitiveIntelligence within the government contracting sector. Jackson will be featured as a keynote speaker during ArchIntel’s AI in CompetitiveIntelligence Virtual Event.
He also focused on the ethical implications inherent in the competitivelandscape and how to determine where the marketplace is headed in the future. . You have to be in the competitiveintelligence sector for the long haul, and to do so, you have to be very ethical at what you do.”.
ArchIntel , the market leading provider of open source daily intelligence, competitiveintelligence reports and competitiveintelligence events announced today that it is launching an executive level CompetitiveIntelligence Event Roundtable Series for executives in the competitiveintelligence sector. .
There’s no denying the importance of having a competitiveintelligence (CI) platform in the “New Normal”. With the variety of competitiveintelligence (CI) platforms and solutions available, almost every need is filled, whether it is market research, competitivelandscaping, trend analysis, customer insights, or anything in between.
ArchIntel recently hosted an expert panel during the AI in CompetitiveIntelligence Virtual Event on October 22nd, 2020. Featuring notable leaders within the competitiveintelligence sector, the panel addresses how businesses can remain competitive in the marketplace.
Evalueserve’s “CompetitiveIntelligence Spotlight” series puts different competitiveintelligence (CI) professionals in the limelight to share their experiences and unique perspectives. EVS: Within CompetitiveIntelligence, what drove you to focus on sales?
5 Emerging Trends in CompetitiveIntelligence. CompetitiveIntelligence is nothing new to businesses and its importance in business function and decisions is increasing year to year. . It can be difficult to identify the trends in competitiveintelligence. . WEBINAR: Industry Knowledge & AI.
For medium and large businesses, the stakes are higher, and the competitivelandscape is more complex. This process involves gathering and assessing data on competitors' products, marketing strategies, and business operations to gain a comprehensive understanding of the competitivelandscape. How do you respond?
With competitiveintelligence (CI) playing a more significant role in the next year, looking back on the highlights of the previous year will keep us focused on the things that really matter. There are so many different kinds of competitiveintelligence (CI) platforms out there that have different strengths and weaknesses.
Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitiveintelligence like product information, revenue information and marketing campaign information when conducting a competitive analysis. ArchIntel™ -.
With a shocking 94% of businesses investing in competitiveintelligence , there is no denying the important role that competitiveintelligence (CI) is playing in helping organizations make sense of the world around them. Pitfall #1: Utilizing more than one competitiveintelligence platform at once.
The competitive strategies every company should know Gaining a competitive edge requires extracting high-value intelligence about your competitors and the markets you operate in. Key Takeaways: What is competitiveintelligence? Develop strategies to integrate diverse information into actionable intelligence.
Unlike traditional pricing strategies, AI Pricing focuses on leveraging cutting-edge machine learning (ML) and competitiveintelligence to create smarter, more efficient pricing decisions that balance profitability and customer satisfaction. Product Linking and Data Validation Acquiring competitive data is only the first step.
This can be a competitiveintelligence briefing on your competition, providing the insights you need to make informed decisions about your own business strategy. Armed with this intel from the competitor analysis for sales report, you can develop a pricing strategy that's both competitive and attractive.
What is CompetitiveIntelligence? Competitiveintelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. What key market trends and competitive insights can I leverage to grow my business?
How AI-enabled competitiveintelligence solutions can drive informational advantage. In our experience, effective competitiveintelligence integrates information from both primary research and secondary monitoring. The secondary monitoring provides a comprehensive overview of the market and competitivelandscape.
We’re in the business of competitiveintelligence, which is a common tactic to mitigate the risks from competitors. Know your competitors Competitiveintelligence is really just a big term for a very basic human impulse. And this knowledge is useful whichever tactic you employ to remain competitive.
Competitiveintelligence services can help you figure out where you stand and equip you with the tools and data you need to push forward. What you learn about your competitors should be studied. Keep your finger on the pulse of the customer and competitivelandscape and learn from your strategies.
Mohit Bhakuni has spent the last decade building Contify, an AI-enabled Market and CompetitiveIntelligence Platform, and implementing successful intelligence platforms at leading Fortune 500 enterprises. We look forward to sharing practical solutions to generate information advantage with Contify”.
Some tools excel in providing comprehensive datasets, while others stand out for their advanced analytics capabilities, machine learning integrations, or ease of use. Explore the top-rated market intelligence software platforms in this list, examining their unique features, strengths, and potential applications. Win Faster.
Engage3s platform integrates competitive insights, machine learning, and advanced analytics to create strategies that work in real-world retail environments. Engage3s Product Linking Application uses intelligent algorithms to: Match products across retailers, ensuring accurate comparisons. Visit Engage3.com
How does Ad Intelligence help Search Marketers? How does GrowByData Ad Intelligence help Marketers aside from Advertising? Which brands are emerging in your competitivelandscape? Is your ad price competitive in comparison to your competitors? in your competitivelandscape?
We are honored that Forrester has named AlphaSense as a leader in The Forrester Wave : Market And CompetitiveIntelligence Platforms, Q2 2023 report. If you are interested in learning how AlphaSense makes a difference to market and competitiveintelligence teams, check out our video case study of Salesforce.
Understanding and applying the right strategy can turn competitive pricing analysis into a powerful tool for business success. Analyzing the CompetitiveLandscape Understanding the competitivelandscape helps businesses navigate their industry and find their unique path to success.
Round Table Recap: CompetitiveIntelligence Best Practices for Professional Services Firms. 25 industry professionals shared their experiences in professional services firms that utilize competitiveintelligence. It’s a common practice that CI professionals track competitive messaging (thought leadership, websites, etc.)
SCIP Insights The Role of Natural Language Processing in CompetitiveIntelligence: Extracting Insights from Unstructured Data In the rapidly evolving landscape of business competition, staying ahead of the curve requires more than just gathering data—it demands extracting actionable insights from vast amounts of information.
SCIP Insights Leveraging GenAI for CompetitiveIntelligence In the rapidly changing business landscape, companies must continuously innovate to maintain a competitive edge. The goal is to help businesses make informed decisions, anticipate market shifts, and develop strategies to gain a competitive edge.
With the rise of online shopping, shifting consumer behavior, and fluctuating prices, retailers need access to real-time competitive data. Engage3 , a leader in retail pricing and competitiveintelligence, provides these crucial insights, helping retailers thrive. Learn more by visiting Engage3.com.
Specializing in consumer behavior analysis, competitiveintelligence, and market entry strategies, SIS offers both quantitative and qualitative research to help automotive businesses understand market dynamics and consumer preferences.
Competitiveintelligence software equips businesses with the tools and insights to navigate a highly competitive market. By leveraging comprehensive data and actionable intelligence about competitors, companies can make well-informed decisions, anticipate market trends, and gain a competitive edge. Never fear!
They often believe they “know everything there is to know” about their market and competitivelandscape. With the aid of increasingly sophisticated technology embracing AI /machine learning and human intelligence, organisations can now use technology to gain actionable insights and minimise the chance of surprise.
Competitiveintelligence (CI) has a huge contribution to a company’s growth when implemented and executed correctly. So, where is the future of competitiveintelligence headed? In this whitepaper, you will learn: How CI is growing as a result of the increasing competition in every industry.
It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitiveintelligence to gain an edge over their competitors. Ultimately, a competitive analysis will help grow your market share by taking it from the competitor or tapping into new opportunities.
SCIP Insights AI-Powered CompetitiveIntelligence: Transforming Business Strategies in the Digital Age In today's hyper-competitivelandscape, staying ahead of the curve is essential for businesses striving to thrive. Traditional methods of gathering competitiveintelligence are no longer sufficient in the digital age.
SCIP Insights The End of the Classical CompetitiveIntelligence: Launching the Era of Generative CI Whether for countries or companies, the primary goal of all competitiveintelligence (CI) operations is to gain an advantage. If I can decipher context, I can acquire intent. And voilà, generative AI was born.
Creating a competitiveintelligence (CI) plan can be daunting, even for experienced CI professionals. Gathering all the competitive data you need on time. Gathering competitive data on time. This mostly happens as a result of not knowing how to apply competitiveintelligence regularly.
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