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8 Key Steps to Help You Spot Competitor Analysis Trends in 2023

Crayon

Regardless of how your competitive landscape maps across the glass half empty/full spectrum, you need to understand the moves they’re making and, ideally, their endgame. Effective competitive intelligence requires constant aggregation and analysis in order to turn information into actionable insights.

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Competitive Intelligence Spotlight #36: Leslie Mauger, Director of Pricing, Strategy and Intelligence for Peraton

ArchIntel

Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitive intelligence, how to draft competitive intelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.

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Competitive Intelligence Spotlight #39: Beth Goode, Director of Competitive Intelligence & Price To Win at SOS International

ArchIntel

Beth Goode , director of Competitive Intelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a Competitive Intelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.

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How to use LinkedIn for Competitive Intelligence

Aqute Intelligence

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. It involves collecting and analyzing detailed information about competitors and industry developments to make informed strategic decisions. Start by identifying employees in relevant roles (e.g.,

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Competitive Intelligence Spotlight #40: Brian Greenberg, Marketing Competitive Intelligence Head with Aruba Networks

ArchIntel

Brian Greenberg , head of Marketing Competitive Intelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s Competitive Intelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.

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Competitive Intelligence: Hype or Necessity?

mention

Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is Competitive Intelligence?

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Skills needed for working in competitive intelligence

Aqute Intelligence

Are you interested in a career in competitive intelligence? The industry is constantly growing as organisations recognise the value of mapping the competitive landscape, and quantifying the threats and opportunities presented by rivals. Aqute Intelligence is always looking for new analysts to join our global team.