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Regardless of how your competitivelandscape maps across the glass half empty/full spectrum, you need to understand the moves they’re making and, ideally, their endgame. Effective competitiveintelligence requires constant aggregation and analysis in order to turn information into actionable insights.
Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitiveintelligence, how to draft competitiveintelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.
Beth Goode , director of CompetitiveIntelligence and Price-To-Win with SOS International (SOSi), recently spoke with ArchIntel regarding how to find talent and construct a CompetitiveIntelligence team within a company, as well as how to gather and synthesize data to provide actionable insights to decision makers and stakeholders.
Competitiveintelligence analysis helps businesses maintain or gain a strategic market advantage. It involves collecting and analyzing detailed information about competitors and industry developments to make informed strategic decisions. Start by identifying employees in relevant roles (e.g.,
Brian Greenberg , head of Marketing CompetitiveIntelligence with Aruba Networks , subsidiary of Hewlett Packard Enterprise (HPE), and member of HPE’s CompetitiveIntelligence Council, recently spoke with ArchIntel regarding how to develop trust with stakeholders and decision makers, how to remove data bias and build an effective team.
Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitiveintelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. What is CompetitiveIntelligence?
Are you interested in a career in competitiveintelligence? The industry is constantly growing as organisations recognise the value of mapping the competitivelandscape, and quantifying the threats and opportunities presented by rivals. Aqute Intelligence is always looking for new analysts to join our global team.
So, you seek comprehensive, insightful, and actionable competitiveintelligence to outpace the competition. You've likely seen their broad overviews, which outline the competitivelandscape and give you some insight into who's in your niche. Do these resources offer an in-depth view of your competitivelandscape?
Data science provider InfoDesk considers time constraints one of the biggest challenges for competitiveintelligence teams. The company points to disparate information sources as one of the factors holding back CI teams. The company points to disparate information sources as one of the factors holding back CI teams.
One way to make it easier is to arm your sales team with information and insights about your competitors. But how, exactly, can competitiveintelligence help salespeople to strike more deals? What is competitiveintelligence? How does competitiveintelligence help sales teams?
Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
Competitiveintelligence tools are a great way to stay on top of the competition. These tools are designed to help you monitor your competition's strengths and weaknesses. Competitiveintelligence (CI) is a process of collecting, analyzing, and distributing information about your competitors.
Bridget Medeiros , senior vice president and chief growth officer for NCI Information Systems , Inc. NCI), recently spoke with ArchIntel regarding how the company has developed its competitiveintelligence unit, how to analyze data, as well as the tools and government offerings used to collect data. ArchIntel™ -.
They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitivelandscape. Every sales call, every client meet-up – they're picking up valuable nuggets of information about your competitor's moves, pricing strategies, and winning feats that can be important for your business.
The good news is that there’s no secret formula, and anyone can gather competitiveintelligence. The bad news is that you’ll need a lot of time to gather information, and the determination and persistence to uncover hard-to-find stories and data. What problems do we encounter because we don’t know the competitivelandscape? ·
Root Insurance , a car insurance firm headquartered in Columbus, Ohio, is looking to hire a lead competitiveintelligence analyst who will be responsible for building its competitiveintelligence team. The post Root Hiring Lead CompetitiveIntelligence Analyst appeared first on ArchIntel™. ArchIntel™ -.
ArchIntel , a provider of concise actionable open source market and competitiveintelligence reports to business leaders, has released its first compendium called, “ The State of CompetitiveIntelligence: Through the Lens of the CompetitiveIntelligence Executive. ”. ArchIntel™ -. Joel Koerber of ICF.
August Jackson , senior director of Market and CompetitiveIntelligence with Deltek , recently spoke with ArchIntel regarding CompetitiveIntelligence within the government contracting sector. Jackson will be featured as a keynote speaker during ArchIntel’s AI in CompetitiveIntelligence Virtual Event.
Conor Bond , a content marketing and search engine optimization specialist at Crayon , recently wrote an article discussing the five goals of competitiveintelligence. Competitiveintelligence plays a key role in promoting a company’s solutions and getting prospective customers. The first goal is to win deals.
There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitiveintelligence platform.
Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitiveintelligence who will join its market intelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.
Modis, an information technology, engineering and life sciences staffing solutions company, announced Monday that it is currently recruiting a competitiveintelligence marketing analyst , for placement in its Boise, Idaho offices. ArchIntel™ -.
Outcomes-based marketing company Epsilon is looking to hire a senior competitiveintelligence manager who will serve as a market intelligence resource for various stakeholders within the enterprise. The post Epsilon Hiring Illinois-Based Senior CompetitiveIntelligence Manager appeared first on ArchIntel™.
Businesses have been allocating large budgets for competitiveintelligence , information-gathering and analysis services to help them gain a better understanding of the competitivelandscape. An article from Semrush Blog describes how CI can help organizations stay steps ahead of their competition.
You might be surprised by how many companies do not make consistently collecting information about their competitors a top priority. The fact is if you're in business, you need to be collecting data on your competitors’ strengths to inform your competitive analyses. No you would not.
He also focused on the ethical implications inherent in the competitivelandscape and how to determine where the marketplace is headed in the future. . He also focused on the ethical implications inherent in the competitivelandscape and how to determine where the marketplace is headed in the future. .
A director of competitiveintelligence role is open at Moderna , one of the pharmaceutical companies that has developed a vaccine for COVID-19. In the role, the selected hire will be tasked with providing competitive and strategic insights to monitor the competitivelandscape. ArchIntel™ -.
In today's competitive business landscape, it is more important than ever for B2B product managers to stay up-to-date on their competition. This information can then be used to inform product roadmap decisions, improve product positioning, and develop more effective marketing campaigns.
Attest, a provider of consumer data to help businesses make informed decisions, has released a list of tools for tracking a company’s competitors. Competitiveintelligence professionals can tell STAT which companies they want to monitor and the tool will provide alerts every time competitors move up or down search engine results pages.
ArchIntel , the market leading provider of open source daily intelligence, competitiveintelligence reports and competitiveintelligence events announced today that it is launching an executive level CompetitiveIntelligence Event Roundtable Series for executives in the competitiveintelligence sector. .
The author said that to develop a business strategy at any level of an organization, and to see it through fruition, requires a strong grasp of one’s own products or services, an understanding of global trends, the target market, the competitivelandscape as well as stakeholder expectations.
Application software firm UserTesting announced that there is a vacancy in its organization for manager of competitiveintelligence. The company said that the candidate who will land the position will be the lead competitive analyst in its ranks. ArchIntel™ -. Someone with strong customer empathy is also preferred.
There’s no denying the importance of having a competitiveintelligence (CI) platform in the “New Normal”. With the variety of competitiveintelligence (CI) platforms and solutions available, almost every need is filled, whether it is market research, competitivelandscaping, trend analysis, customer insights, or anything in between.
Competitiveintelligence solutions provider Contify has deployed its market and competitiveintelligence platform to improve an information technology and consulting company’s process in making marketing decisions. This market is estimated to reach $256.5 billion in 2021 from $166.7 for 2017-2021.”
ArchIntel recently hosted an expert panel during the AI in CompetitiveIntelligence Virtual Event on October 22nd, 2020. Featuring notable leaders within the competitiveintelligence sector, the panel addresses how businesses can remain competitive in the marketplace.
5 Emerging Trends in CompetitiveIntelligence. CompetitiveIntelligence is nothing new to businesses and its importance in business function and decisions is increasing year to year. . It can be difficult to identify the trends in competitiveintelligence. . WEBINAR: Industry Knowledge & AI.
Today, we’re sharing five templates you can use in AlphaSense’s Notebook to streamline the process of creating your competitiveintelligence deliverables. Battlecard The teams that are selling and those that are conducting competitive research are typically not synonymous, and certainly not at large organizations.
Evalueserve’s “CompetitiveIntelligence Spotlight” series puts different competitiveintelligence (CI) professionals in the limelight to share their experiences and unique perspectives. EVS: Within CompetitiveIntelligence, what drove you to focus on sales?
Modis, an information technology, engineering and life sciences staffing solutions company, announced Monday that it is currently recruiting a competitiveintelligence marketing analyst , for placement in its Boise, Idaho offices. ArchIntel™ -.
For medium and large businesses, the stakes are higher, and the competitivelandscape is more complex. This process involves gathering and assessing data on competitors' products, marketing strategies, and business operations to gain a comprehensive understanding of the competitivelandscape. How do you respond?
No competitiveintelligence team in the technology industry should ignore patent searches. This article covers some of the many available patent search tools for competitiveintelligence. By leveraging these competitiveintelligence tools, technology companies can make informed decisions and develop effective strategies.
CompetitiveIntelligence: An Overview. All businesses want a competitive edge. The rate of business competition is increasing and disruption is happening at a faster pace than ever before. Elements of CompetitiveIntelligence. Sector Intelligence. It’s hard to get one, and it’s harder to maintain one.
Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitiveintelligence like product information, revenue information and marketing campaign information when conducting a competitive analysis. ArchIntel™ -.
With more information available now than ever before, companies are trying to find various ways to effectively make sense of it. Whether it is a competitiveintelligence platform or tool, organizations are still struggling to see ROI in a short amount of time due to various pitfalls and mistakes. With an estimated 52.4%
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