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Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitiveintelligence plays a big role in sales, marketing, and product teams. In this article, we’ll check out some top competitiveintelligence platforms that cater to medium to large B2B technology companies.
KeepTruckin, a fleet management platform provider , has published a job posting on LinkedIn for a full-time senior product marketing manager of competitiveintelligence. The person selected to fill this position will be the company’s go-to expert on the competitivelandscape.
No competitiveintelligence team in the technology industry should ignore patent searches. This article covers some of the many available patent search tools for competitiveintelligence. Asian Patent Search The Asian Patent Search tool allows companies to dive into the patent databases of various Asian countries.
For medium and large businesses, the stakes are higher, and the competitivelandscape is more complex. This process involves gathering and assessing data on competitors' products, marketing strategies, and business operations to gain a comprehensive understanding of the competitivelandscape. How do you respond?
The job involves a broad understanding of the competitivelandscape to put Mason into a competitiveposition. The selected applicant is also tasked with ensuring that Mason’s message will resonate with its personas and validate its positioning, according to a job announcement posted on LinkedIn.
Competitiveintelligence software equips businesses with the tools and insights to navigate a highly competitive market. By leveraging comprehensive data and actionable intelligence about competitors, companies can make well-informed decisions, anticipate market trends, and gain a competitive edge. Never fear!
It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitiveintelligence to gain an edge over their competitors. Ultimately, a competitive analysis will help grow your market share by taking it from the competitor or tapping into new opportunities.
Primarily, competitive analysis should help you gain more market share, meaning you have to take it from the competition. Competitive analysis shouldn’t be confused with competitive market research, which studies the competitivelandscape rather than focusing on a single competitor.
This helps in understanding a competitor’s overall strategic position and potential areas for growth or risk. This helps provide a broader context for the external factors influencing your competitivelandscape. This helps companies understand the underlying forces driving competition in their industry.
Mechtley – who moves from Sammons Financial Group’s legal team where he led the government affairs unit – will use his vast annuity industry experience and longstanding distribution relationships to further expand Sammons Financial Group’s annuity offerings and competitiveposition.
SCIP Insights Why Outcompeting in the Age of AI is a Must-Read for CompetitiveIntelligence Professionals In today's rapidly shifting landscape, CompetitiveIntelligence (CI) is undergoing the most profound transformation in its history. It's a blueprint for the future of CompetitiveIntelligence.
To evaluate the opportunity, the firm needed a deep understanding of the digital extension market, customer trends shaping future growth, and the competitivelandscape. Fuld & Company provided comprehensive market intelligence to guide the firms decision-making, ensuring confidence in its investment strategy.
To evaluate the opportunity, the firm needed a deep understanding of the digital extension market, customer trends shaping future growth, and the competitivelandscape. Solution Fuld & Company delivered a holistic solution, combining a thorough market assessment, competitiveintelligence, and customer perception study.
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