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Gathering Competitive Intelligence: The Complete Guide

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Gathering competitive intelligence is a challenge. A consistent stream of sound competitive data—i.e., By the time you’re done reading, you’ll have an answer to each of the following: Why is gathering competitive intelligence difficult? What needs to be done before gathering competitive intelligence?

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A Comprehensive Introduction to Competitive Intelligence

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Competitive intelligence (CI) is the process of tracking, analyzing, and activating information related to your competitors.

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5 Keys to Succeeding with Competitive Intelligence [DATA]

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If I had to summarize the brand new 2021 State of Competitive Intelligence Report with a single word, I’d use the word revenue. If you were to look at all the companies that are yielding returns on their competitive intelligence investments, what commonalities would you observe? This raises an important question: How?

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12 Actionable Outcomes of Competitive Intelligence

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Competitive Intelligence (CI) is a function that fits into every business strategy. The benefits of competitive intelligence extend across your whole organization, so it’s hard to pinpoint just one simple benefit. Let’s dig into some key actionable outcomes of competitive intelligence.

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10 Essential Examples of Competitive Intelligence

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For those who conduct competitive intelligence, gathering insights in a timely manner can be an enormous struggle. On any given day, there may be hundreds — if not thousands — of signals generated across your competitive landscape. Today, we’re going to walk through 10 such examples.

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Breaking Down 5 Major Goals of Competitive Intelligence

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As markets become more crowded and pivots become more frequent, investments in competitive intelligence (CI) are growing like never before. Bringing a product to market , releasing a new feature, launching an ad campaign — these initiatives, though they will never be easy by any means, are not as daunting as they once were.

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Who Uses Competitive Intelligence? 5 Key Stakeholders

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At this point, you’ve got a strong grasp on competitive intelligence (CI). If you’re really on your game, you might even be proficient in the analysis of competitive intelligence. You know what it is, why it’s important, and how to gather it. That’s awesome. But, wait — digestible materials that who can use?”.