article thumbnail

How a Competitive Strategy Boosts Your Marketing Impact

Crayon

With tighter budgets, heightened expectations, and increasing competition, you need every advantage you can get. Marketing today isn’t just about creativity—it’s about strategy, pipeline, and outperforming competitors. But here’s the reality: relying on traditional marketing tools may no longer cut it.

article thumbnail

Crayon Announces Sparks, the First AI-Analysis Tool that Transforms Data Overload into Actionable Enablement

Crayon

Call Clips for Gong Also Unveiled to Deliver Real-Time Competitive Insights from Call Recordings

Analysis 690
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to talk to your board about tech debt

CIO

Make the case on AI urgency Nothing motivates a board quite like competitive pressure. Strategic investment: Assess the current state of your tech debt using the recommended actions in our report , with the goal to enable AI scaling and competitive advantage. Remember, your board doesn’t need to understand every technical detail.

article thumbnail

UK antitrust regulator puts Synopsys’ $35B acquisition of Ansys under the microscope

CIO

The proposed $35-billion merger of chip design software giants Synopsys and Ansys is facing increased scrutiny from global regulators, with the UK’s Competition and Markets Authority (CMA) the latest to launch an investigation.

article thumbnail

Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

article thumbnail

Microsoft not out of EU anti-trust woods despite deals with OVHcloud, CISPE

CIO

Still outstanding is a complaint by the Spanish Startup Association filed with the National Markets and Competition Commission (CNMC), an independent regulator in Spain. The CISPE deal, which includes changes to software licensing and a hefty payment, aims to boost competition and avoid an EU investigation.

Startups 462
article thumbnail

AMD buys server maker ZT Systems as AI battle intensifies

CIO

AMD is acquiring server maker ZT Systems to strengthen its data center technology as it steps up its challenge to Nvidia in the competitive AI chip market. By buying ZT Systems, AMD strengthens its ability to build these high-performance systems, boosting its competitiveness against rivals such as Nvidia. “ZT

article thumbnail

7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, including: How streaming real-time intent works The benefits of real-time intent in your ABM strategy How you can box out the competition

article thumbnail

The Data Intelligence Glossary for Recruiting and HR Professionals

In today’s competitive marketplace, doing so is harder than ever. As a recruiter, your goal is to place the right candidates at the right jobs or into ideal accounts.

article thumbnail

The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Intensifying competition. Longer sales cycles. Increasingly discerning buyers. More meetings. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer.

article thumbnail

12 Plays to Kickstart Your Recruitment Process

That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce. Good people are the foundation of any organization.

article thumbnail

Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

article thumbnail

7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

article thumbnail

What Consumers Are Saying About ESG – And What That Means for Your Business

Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth.