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Salesforce to acquire PoS startup PredictSpring to augment Commerce Cloud

CIO

Additionally, the PoS software comes with features that enable store operations including store fulfillment, keeping profiles of clients, and allowing customers to order items online that may not be available for immediate purchase. This partnership was formed back in 2019 when Salesforce had added new tools to its Commerce Cloud.

Commerce 435
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Data-Driven Marketing Strategies to Supercharge eCommerce Businesses

Smart Data Collective

The e-commerce sector has been one of the most affected by major advances in data technology. Smart e-commerce entrepreneurs are utilizing big data to address many of the problems they are facing. E-commerce Companies Are Using Big Data Technology to Improve the Execution of their Marketing Strategies.

Commerce 363
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Using Data Analytics to Map eCommerce Customer Journeys

Smart Data Collective

Big data technology is increasingly being used in e-commerce. Analysts predict that global e-commerce companies will spend $6.2 There are a number of benefits of using big data in e-commerce. Building an e-commerce customer journey map with big data will be easier when you know what steps to take. The preparation work.

Commerce 363
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What a quarter century of digital transformation at PayPal looks like

CIO

User data is also housed in this layer, including profile, behavior, transactions, and risk. As a company with over 431 million active accounts, it sees huge potential in AI to create the next generation of payments and commerce. So it’s, in short, the structural skeleton of PayPal. Data that unlocks value at both ends is key.

Commerce 497
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Salesforce IT injects generative AI to ease its massive datacenter migration

CIO

Salesforce recently rearchitected its Data Cloud and Einstein AI framework to introduce Einstein 1 , a platform aimed at enabling Salesforce users (and its own IT shop) to connect any data to create a unified profile of their customers and then infuse AI, automation, and analytics into every workload or customer experience, according to the company.

IT 528
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AI is Driving Huge Changes in Omnichannel Marketing

Smart Data Collective

One solution to this challenge is omnichannel e-commerce, a customer-focused, AI-driven strategy that aims to provide a seamless shopping experience across multiple channels. Another reason businesses adopt omnichannel e-commerce strategies is that AI technology can help them improve operational efficiency and reduce costs.

Marketing 361
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Atos locks in $1.8 billion to fund restructuring plan

CIO

In a release issued yesterday, Paul Saleh, Atos CEO, said the moves put “us a step closer to filing the plan with the Tribunal of commerce by the end of July as originally targeted. With this plan, Atos will have an improved financial position and a stronger credit profile.”

Finance 370