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That being said ,if you have someone who is fantastic at making people feel at home and pulling information from a consumer, then it can be a very helpful type of market research! PrimaryResearch. And then there are resources a plenty that have done the research for you!
In the US, demographic data can be found at the US Census Bureau , industry data on the US Bureau of Labor Statistics , and more on the US Department of Commerce and the Federal Trade Commission. Whether measured in time or money spent, the total costs of conducting secondary market research are much lower compared to primaryresearch.
Before Schneider, she had a brief stint at Accenture as an independent consultant, a role in which she conducted primaryresearch on e-government initiatives in the revenue departments of over 20 countries.
Aniya Zaozerskaya serves as the senior manager for consumer insights at Amazon, a Seattle, Washington-headquartered company focused on e-commerce, digital streaming, artificial intelligence and cloud computing. Executive Profile: Aniya Zaozerskaya, Senior Consumer Insights Manager at Amazon.
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