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Akeneo aims to transform the retail playbook with AI and data consistency

CIO

Salesforces recent State of Commerce report found that 80% of eCommerce businesses already leverage AI solutions. The platform offers tailored solutions for different market segments. A rebound is on the horizon, which means a substantial opportunity for growth for those retailers that can get ahead of the curve.

Retail 396
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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Typically, segmentation is a customization technique to build and send subscribers relevant and personalized email newsletters. There are several methods and technologies available for segmenting client data. Strategies for email marketing segmentation. Choose an email marketing platform. Send emails to referrals.

Marketing 321
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5 C-suite bridges every IT leader must build

CIO

In Tenth Revolution’s case, it also means upgrading systems to serve a new and more demanding market segment. We have to align on the systems, processes, and go-to-market that gets us more of that type of customer. It’s working together on what the long-term picture is, and what the technology stack in the future looks like.”

IT 418
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July 2019 B2B Blog Post Round-Up

Zoominfo

Don’t worry, this isn’t another article bemoaning the rise of e-commerce and exaggerating the decline of physical retail. How Behavioral Segmentation Can Help With Your Marketing Campaigns. Email marketers have long since understood the importance of segmentation. Continue reading.

Retail 180
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Millennial vs Gen-Z Marketing: 7 Key Differences Marketers Should Know

mention

As we see a rise in new technology, we also see that Gen Z is paving the way for “ social commerce ” — or shopping completely within a social media app like Facebook or Instagram. Keep this article handy for the next time you plan your marketing campaigns.

Marketing 298
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Competitive Intelligence Execs Needed to Propel US Manufacturing Resurgence

ArchIntel

His LinkedIn account reveals that his specialties include primary and secondary research, business planning strategies, industry analysis, client management, business development, e-commerce and sales management. Katzman has been at his current post, which also covers competitive and industry intelligence, for almost eight years.

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How to Retain Your Best Online Distributors with MAP Monitoring

Data Hut

Here's how strategic MAP monitoring can help you retain your best online distributors and elevate your e-commerce strategy. This consistency prevents market dilution and helps maintain customer trust in your brand and your distributors. However, monitoring for violations is no longer enough today.

Retail 52