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Digital transformation has remained a top objective ever since, having accelerated in 2020, as work, commerce, and everyday activities shifted online in response to COVID-19 lockdowns. And it continues at a rapid clip post-pandemic as artificial intelligence and immersive web technologies bring promises of new opportunities and disruptions.
Digital optimization and analytics company Amplitude is hiring a full-time senior product marketing manager for competitive and marketintelligence. The successful applicant will design a scalable competitive intelligence program for the company. CI managers oftentimes are experienced in mathematics and analytical skills.
Swiftly pinpointing trends and analyzing them, then, becomes a crucial component of effective marketintelligence (MI)—from strategy and business development, to IR, all the way to consulting. With the speed and scale of this innovation, it’s difficult to understand how best to incorporate and leverage AI in your research.
Rural America’s Intelligence Service for Exporters is sponsoring an online event that seeks to supply small American entrepreneurs aspiring to take their products overseas with the critical knowledge they need to do business in a whole new marketplace. RAISE, an office under the U.S.
Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and marketintelligence pulls back the curtains and opens the windows breathing new life into the way you do business. How MarketResearch Tools Have Evolved.
And it is no longer merely advantageous but essential for survival to embrace sophisticated techniques for gathering real-time business intelligence. A Thriving Industry The marketresearch industry is thriving and poised for continued growth. According to Statista, global marketresearch revenue exceeded $7.64
To succeed, companies must have the capacity to gather and merge multiple consumer and market data sources. And our 2023 Global Consumer Insight Analytics survey report showcases how marketers across various industries leverage consumer research to promote brand recognition and drive business growth. Let’s take a look.
In a previous post, we touched on secondary marketresearch, but didn’t go into depth. Our other post focused on primary marketresearch––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary MarketResearch?
Agile research to the rescue! Modern businesses have adopted agile marketresearch as an answer to the dynamic environment in which they operate. What does this mean; how is it different from traditional marketresearch; and why should you do it? What Is Agile MarketResearch? Research flexibility.
Castro will lead the development and growth of the agency’s strategic planning practice, overseeing a growing team of strategic planners and research analysts to continually evolve our planning process to create new competitive advantages with technology to meet the needs of the agency’s broad client base.
Castro will lead the development and growth of the agency’s strategic planning practice, overseeing a growing team of strategic planners and research analysts to continually evolve our planning process to create new competitive advantages with technology to meet the needs of the agency’s broad client base.
But when it comes to broker research, most professionals today are unaware of the insights these reports hold. In fact, most marketintelligence platforms lack access to this form of intel, not only leaving blind spots in your research, but also a window for you to overlook lucrative market opportunities.
While full-scale adoption may still be years away, hybrid quantum-classical systems are starting to appear in research facilities and select industries. This is invaluable for industries with seasonal demands, such as e-commerce, or those experimenting with new AI applications.
My guest today is Nadia Masri, Founder & CEO at Perksy and Forbes 30 Under 30 in the 2019 Marketing & Advertising division. Founded in 2015, Perksy is a marketintelligence platform that leverages mobile to drive real-time insights from hyper-targeted, hyperlocal audiences of Millennials & Gen-Z. She'll research everything.
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Voda’s competitive intelligenceresearch is focused on engine and turbine manufacturing, industrial vehicle powertrain, power generation, oil and gas and rail markets, according to his LinkedIn profile. Katzman has been at his current post, which also covers competitive and industry intelligence, for almost eight years.
direct-to-consumer (DTC) e-commerce sales surpassed $128 billion and is forecast to grow to almost $213 billion by 2023. direct-to-consumer (DTC) e-commerce sales surpassed $128 billion and is forecast to grow to almost $213 billion by 2023. This is where market and consumer intelligence can be your advocate and ally.
Blake Reuter Market Intel Manager GE Capital Americas. Executive Profile: Blaker Reuter, MarketIntelligence and Strategic Planning Manager at GE Capital. Blake Reuter is the manager of General Electric Capital Americas’ marketintelligence and strategic planning.
She spent two years at KLA as marketintelligence manager. and artificial intelligence on a quarterly basis. Pokharna also tracked the logic and foundry market, as well as the performance of KLA’s competitors, according to her LinkedIn profile. The job involved performing deep dives on topics such as Industry 4.0
When a researcher wants to study a large population, it is usually more feasible to select a small group to represent the whole. To ensure that this small group, known as a sample, really does represent the entire population, the researcher can use any of a number of sampling techniques. Stratification divides a population into strata.
With AlphaSense, financial professionals can easily prepare for earnings season with powerful artificial intelligence by leveraging our all-in-one marketintelligence platform for financial research and Expert Insights. You’re going to find a Costco somewhere around $11.99
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Despite the decline in our sales, our research shows that about 50% of our recent traditional iPod purchasers are buying their first iPod, including those in our high market share countries such as the U.S., This past June, Amazon’s market share for leading retail e-commerce companies in the United States was forecasted at 37.8%
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Aniya Zaozerskaya serves as the senior manager for consumer insights at Amazon, a Seattle, Washington-headquartered company focused on e-commerce, digital streaming, artificial intelligence and cloud computing. After two years, he was promoted to associate systems engineer and became marketintelligence manager in 2007.
Today, technology is paving the way for transformation in every facet of the retail sector, from supply chain optimization and customer service to in-store shopping and e-commerce. A large contributor to the e-commerce frenzy, particularly among younger generations, is social media. With 87.6% With 87.6%
And regular market analysis offers many benefits: 1. Research shows that 66 percent of customers expect you to understand their needs, and customers tend to spend more to get a good experience. A market analysis helps you keep up with shifting customer expectations so you always provide superior service. Challenges 1.
Primarily, competitive analysis should help you gain more market share, meaning you have to take it from the competition. Competitive analysis shouldn’t be confused with competitive marketresearch, which studies the competitive landscape rather than focusing on a single competitor.
Note the proper image sizes and resolution, post and video length, posting times, promoting your page, and additional features such as Facebook Shops for e-commerce. Brands can break the monotony by mixing their marketing with live videos, Stories, and, recently, Reels. Take advantage of its developing e-commerce platform.
And with this competitive analysis template, the process is less time-consuming, and you may find ways to make it less expensive and more effective through advanced AI-based marketresearch technology. Conducting the process can reveal hidden gaps in the market, inspire innovative products, and improve the brand’s marketing strategy.
For CPG companies today, it’s crucial to consistently be up on the evolution of consumer behavior, market trends, and the competitive landscape, so as to avoid information blind spots and mitigate the risk of falling behind. Our research supports the fact that Australians are different. Australian consumers love their freedom.
The Virginia-based marketintelligence platform provides data collection and analytics services to around 230 retail partners. Purplle.com Raises $50M in Secondary Market Funding Online retailer Purplle raised $50M in secondary market funding via Abu Dhabi Investment Authority (ADIA). raised $16M in funding.
Analyst research sourced from the AlphaSense platform offers key insights into detractors of SUSE’s performance, including slower Linux customer adoption, competitors expected to gain market share, data security and infrastructure issues, and leadership turnover. Grocery’s been stuck at 10% post-COVID.
The consumer and retail (C&R) industry is a vast and dynamic space that, today, encompasses everything from e-commerce to brick-and-mortar stores and consumer goods (i.e., With AlphaSense, companies can conduct comprehensive research that gives them a competitive edge with smarter, more confident decision-making.
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Industries to Lead the Job Market in 2023 E-commerce : Once bustling physical retail spaces are now empty malls and vacant storefronts as consumers turn to the internet to shop for everything from small convenience items to luxury goods—a trend that accelerated exponentially in the COVID-19 pandemic. Healthcare : The U.S.
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First, here are a few stats to keep in mind for your next trend analysis: 40% of marketing and sales teams believe data science driven by artificial intelligence (AI) and machine learning is foundational to their business intelligence. Trend analysis is a vital part of your consumer and marketintelligence.
Competitor monitoring transcends industries and equips every kind of business—from startups to global corporations—with the intelligence they need to navigate complex markets and outmaneuver their competition. It’s supported by advanced AI features for added scope, speed, and accuracy—all in one centralized platform.
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