This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Navigating the market with inadequate information is like fumbling around in the pre-dawn hours for your keys. Filling your coffers with consumer, competitive and marketintelligence pulls back the curtains and opens the windows breathing new life into the way you do business. How MarketResearch Tools Have Evolved.
Digital optimization and analytics company Amplitude is hiring a full-time senior product marketing manager for competitive and marketintelligence. The successful applicant will design a scalable competitive intelligence program for the company. CI managers oftentimes are experienced in mathematics and analytical skills.
And it is no longer merely advantageous but essential for survival to embrace sophisticated techniques for gathering real-time business intelligence. A Thriving Industry The marketresearch industry is thriving and poised for continued growth. According to Statista, global marketresearch revenue exceeded $7.64
In a previous post, we touched on secondary marketresearch, but didn’t go into depth. Our other post focused on primary marketresearch––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary MarketResearch? Let’s take a look!
Rural America’s Intelligence Service for Exporters is sponsoring an online event that seeks to supply small American entrepreneurs aspiring to take their products overseas with the critical knowledge they need to do business in a whole new marketplace. RAISE, an office under the U.S.
Agile research to the rescue! Modern businesses have adopted agile marketresearch as an answer to the dynamic environment in which they operate. What does this mean; how is it different from traditional marketresearch; and why should you do it? What Is Agile MarketResearch? Let’s find out.
Swiftly pinpointing trends and analyzing them, then, becomes a crucial component of effective marketintelligence (MI)—from strategy and business development, to IR, all the way to consulting. Stay Ahead of Trends Missing a market-moving trend can mean the difference between long-term success and irreversible consequences.
My guest today is Nadia Masri, Founder & CEO at Perksy and Forbes 30 Under 30 in the 2019 Marketing & Advertising division. Founded in 2015, Perksy is a marketintelligence platform that leverages mobile to drive real-time insights from hyper-targeted, hyperlocal audiences of Millennials & Gen-Z. 00:00:00] Jamin: Hi, I'm Jamin.
His LinkedIn account reveals that his specialties include primary and secondary research, business planning strategies, industry analysis, client management, business development, e-commerce and sales management. Katzman has been at his current post, which also covers competitive and industry intelligence, for almost eight years.
These are an often-ignored marketintelligence tool. Participate in discussions, observe conversations, and identify key trends and challenges, offering valuable information for both competitor analysis for product teams and competitive intelligence for marketing.
She spent two years at KLA as marketintelligence manager. and artificial intelligence on a quarterly basis. Pokharna also tracked the logic and foundry market, as well as the performance of KLA’s competitors, according to her LinkedIn profile. The job involved performing deep dives on topics such as Industry 4.0
Additionally, the report will highlight which consumer insights channels marketers consider a “must” for participating in and the most significant use cases for consumer insights. We highlight some key points from the report below! However, this does not imply that fewer agencies are using such data.
And with this competitive analysis template, the process is less time-consuming, and you may find ways to make it less expensive and more effective through advanced AI-based marketresearch technology. Conducting the process can reveal hidden gaps in the market, inspire innovative products, and improve the brand’s marketing strategy.
There are many applications of stratification in government, academia, healthcare, and commerce. All in all, stratification has its place in modern marketresearch, especially aided by advanced technology. That is the power of AI-based consumer and marketintelligence technology. This may often be impossible.
Primarily, competitive analysis should help you gain more market share, meaning you have to take it from the competition. Competitive analysis shouldn’t be confused with competitive marketresearch, which studies the competitive landscape rather than focusing on a single competitor.
Aniya Zaozerskaya serves as the senior manager for consumer insights at Amazon, a Seattle, Washington-headquartered company focused on e-commerce, digital streaming, artificial intelligence and cloud computing. After two years, he was promoted to associate systems engineer and became marketintelligence manager in 2007.
Industries to Lead the Job Market in 2023 E-commerce : Once bustling physical retail spaces are now empty malls and vacant storefronts as consumers turn to the internet to shop for everything from small convenience items to luxury goods—a trend that accelerated exponentially in the COVID-19 pandemic. Healthcare : The U.S.
First, here are a few stats to keep in mind for your next trend analysis: 40% of marketing and sales teams believe data science driven by artificial intelligence (AI) and machine learning is foundational to their business intelligence. Trend analysis is a vital part of your consumer and marketintelligence.
A market analysis provides enough data to harmonize these techniques and make informed predictions about the market. Market analysis can be expensive if you don’t have the skill to conduct it in-house. Your market analysis template aims to uncover the changes in the market impacting product availability.
An expert perspective sourced from the AlphaSense platform finds that Instacart’s operating model presents a challenging scenario particularly post-Covid for sound growth: “E-commerce is 20% online penetration. It follows a similar curve as e-commerce, and that actually just hasn’t happened.
It can inform their marketintelligence, safeguard brand health and give you a deep dive into the voice of the consumer (VoC). If there’s a Norwegian metal band named Spirit of Doom, you don’t want their affiliated social commentary or hashtags cluttering your marketintelligence. And accuracy is absolutely critical here.
This guide will compare 12 of the top competitor analysis tools on the market today, highlighting factors you need to know about to choose the right one: key features, limitations, capabilities, cost, and more. It’s supported by advanced AI features for added scope, speed, and accuracy—all in one centralized platform.
Geopolitical risks, rising inflation, higher interest rates, and economic uncertainty have been and still are creating new challenges for private markets across the globe. compared to the entire deals of 2021, according to S&P Global MarketIntelligence. . How AI Is Changing the Way Private Equity Performs MarketResearch.
AI can also be instrumental in marketintelligence efforts, such as conducting marketresearch and competitive differentiation. Having an all-in-one marketintelligence tool allowsyou to stay ahead of any new market developments and always maintain a competitive advantage—no matter the state of the economy.
2023 was all about learning the use cases of genAI, as companies raced to introduce their own genAI offerings and capabilities into a fiercely competitive market (i.e. That’s why you need a tool that does all the heavy lifting for you, so you can focus on leveraging and analyzing information rather than searching for it.
With this e-commerce boom, manufacturers now have the opportunity to sell directly to consumers, which is appealing for several reasons. If you’re interested for a more comprehensive consumer market overview and outlook, check out our CPG Market Overview and Outlook for 2023 and Beyond.
And in the age of information overload, where insights are buried by noise, professionals are unable to take advantage of the few, short-lived opportunities available today in our volatile market. To succeed, you need to leverage a marketintelligence platform that allows you to swiftly pinpoint and analyze crucial business information.
This blog is for e-commerce professionals, data analysts, digital marketers, and anybody looking to obtain a better grasp of the online fashion retail landscape. Understanding these characteristics is crucial for every business operating in the increasingly competitive e-commerce industry.
But before we explore how the Intelligence Connector can help you streamline your Martech Stack, let’s look at some facts. Marketers spend 16 hours week ly on repetitive tasks, including 3.5 hours collecting, monitoring, and organizing marketintelligence and consumer research from various resources.
But before we explore how the Intelligence Connector can help you streamline your Martech Stack, let’s look at some facts. Marketers spend 16 hours week ly on repetitive tasks, including 3.5 hours collecting, monitoring, and organizing marketintelligence and consumer research from various resources.
In the context of e-commerce, web scraping can provide valuable insights into product offerings, pricing strategies, and market trends. It helps businesses monitor their competitors' prices and products, gather marketintelligence, acquire leads, and do research and analysis.
Sachez toutefois qu’il est judicieux de commercer par une recherche plutôt large. Pour commencer votre étude de marché, il vous suffit de taper quelques termes dans la barre de recherche et d’appuyer sur Entrée. C’est important, car vous obtiendrez une analyse des tendances que vous ne pouvez pas vous permettre de négliger.
We organize all of the trending information in your field so you don't have to. Join 11,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content